[comp.lang.postscript] how to make a logo -- soliciting opinions

bukys@cs.rochester.edu (Liudvikas Bukys) (03/02/90)

I'd like to make a LOGO for letterhead.  Just a PostScript version
would be OK, although ideally I would like a PICT version so everyone
could paste it into their documents instead of having to use the weird
ps-embedding features of, say, Word.

The font I want my logo in is Goudy Old Style.  I see a few possibilities,
in increasing order of preference:

1. (WORST)
	Buy font disks for each of my laser printers, so I don't have
	to worry about downloading.  Pretty expensive, and I don't think
	it works for the 2 LW+ printers I have anyway, only the one LWIINTX.

2.	Just buy Goudy Old Style for every machine in the department,
	and coerce the software into using it.  (I'd have to do something
	clever to get troff and tex to download the appropriate characters.
	I don't think the Mac end of things would be hard.)
	I don't want to do this; it seems unnecessarily expensive and hard.

3.	Scan the logo, and run it through an autotrace program to make
	my PostScript and PICT figure.

4.	Buy one copy of Goudy Old Style, create my logo with some editor,
	render it to a bitmap with some other program (with or without ATM),
	and autotrace it to yield my final result.

5. (BEST)
	Buy one copy of Goudy Old Style, create my logo with some editor,
	and find a program which will take this and directly produce
	a figure using strokes and outlines but not the font itself.

SO, I NEED ADVICE ON:

A.	Programs which can take a small PostScript figure
	and produce a figure using just outlines and strokes and fills.
	I imagine that the fancier titling programs which do more
	than mere PostScript transformation matrices can handle
	must be converting to strokes and fills.
	* Cricket Draw?  * LetraSet LetraStudio?  * Aldus Freehand?

B.	Failing that, recommendations on autotrace programs for such
	my application.
	* Adobe Illustrator 88?  * Adobe Streamline?  * Altsys Fontographer?
	* FontStyler (to make the bitmap?)?

C.	Finally, the figure is not very complicated, and only involves
	a little kerning and spacing and maybe slight scaling along one
	axis.  I imagine that I can do this in lots of ways, and if there's
	no program to do it, I'm not afraid to hand-code something that I
	think Illustrator can read.  BUT if you have any strong recommendations
	on a figure editor with kerning and placement and scaling features,
	feel free to respond.

If someone from Adobe would care to comment on the legal aspects of
taking strokes from a PostScript figure and walking away with them, I
would really appreciate that.  Perhaps in order to avoid a flame-fest,
those comments could be sent to me privately.  I respect the wishes of
font producers to make a livelihood from their work, so if Adobe REALLY
feels like doing a logo into strokes directly from a ps figure is
stealing their font, then I would like to know now.  (Such an opinion
would have to be tempered by the apparent acceptance of the practice
when used to produce figures that PostScript just can't do with its
current font machinery, I suppose.)

It is clear that the question of digitizing and tracing has been long
settled, so in that area at least there should be no controversy.

I will summarize back to the net;  send your cards and letters to
<bukys@cs.rochester.edu>.  Thanks.

Liudvikas Bukys
Computer Science Department
University of Rochester

freek@fwi.uva.nl (Freek Wiedijk) (03/02/90)

In article <1990Mar1.165119.10769@cs.rochester.edu>
  bukys@cs.rochester.edu (Liudvikas Bukys) writes:
>	Buy one copy of Goudy Old Style, create my logo with some editor,
>	and find a program which will take this and directly produce
>	a figure using strokes and outlines but not the font itself.

When the format of type 1 fonts has been made public, will Adobe give
us a way to override the protection on pathforall when there is a
charpath in the current path?

Does anyone already know a way to do this (to be concrete: on the
LaserWriter)?  Woody?  Amanda?  Both? :-)

Freek "the Pistol Major" Wiedijk                  Path: uunet!fwi.uva.nl!freek
#P:+/ = #+/P?*+/ = i<<*+/P?*+/ = +/i<<**P?*+/ = +/(i<<*P?)*+/ = +/+/(i<<*P?)**
--
Freek "the Pistol Major" Wiedijk                  Path: uunet!fwi.uva.nl!freek
#P:+/ = #+/P?*+/ = i<<*+/P?*+/ = +/i<<**P?*+/ = +/(i<<*P?)*+/ = +/+/(i<<*P?)**