oster@well.UUCP (David Phillip Oster) (12/28/89)
SAN MATEO, Calif. -- December 1, 1989 -- Power Up Software Corporation today announced it began shipping Address Book Plus to resellers nation-wide. Address Book Plus is truly a quick and easy way to manage name and address lists; and print them in a variety of forms including address book pages, phone lists, mailing labels, rotary file cards, and envelopes. Julie Wainwright, vice president of sales and marketing for Power Up Software Corporation said, We designed Address Book Plus for Macintosh users who are looking for a very approachable solution to their list management needs. The product fits in well with our entire line -- it is a single function software package that can be learned and used in minutes, not hours. Weve even added a desk accessory for automatic number lookup and dialing -- something we all do several times a day. Two versions of the product are available: a software-only version with a suggested retail price is $89.95 that includes software, user manual, sample files, and sample address book paper; and another version which includes a leather binder and carries a suggested retail price of $129.95. Address Book Plus for the Macintosh can import three types of files: Address Book Plus, tab-delimited text files, and IBM PC text files from Address Book Plus (DOS). Address Book Plus (DOS) was nominated "Best Product for Managers" by the Software Publishers Association last year, and is Power Up's third best-selling product. "I think Address Book Plus was very thoughtfully designed. Its simple operation, slick shortcuts such as the automatic dialer, and top-notch output make it the intelligent choice for anyone computerizing their name and address lists," commented Bob LeVitus, author of the best-selling book, Dr. Macintosh, published by Addison-Wesley. Address Book Plus runs on all Apple Macintosh personal computers, starting with the 512KE and including the new portables. A hard disk is recommended, but not required. It will print using any of Apples printers -- including ImageWriters and LaserWriters -- or any Apple compatible printer. Located in San Mateo, Calif., Power Up Software Corporation develops and markets world-wide, and through its Power Up! catalog. CONTACT: Power Up Software Corporation; 2929 Campus Drive; San Mateo, CA 94403 Judy Merrill, Corporate Communications Manager - (415) 345-5900 or Steve Schaffer, Product Manager, Macintosh - (415) 345-5900 AppleLink: D3615