[comp.society] NBC Corporate Profile and Coverage

John_Richard_Bruni@cup.portal.com (John Richard Bruni) (03/01/91)

As someone who has been with NBC for many years I can only say how
amazing it is that someone would suggest NBC covers stories to boost
GE`s earnings.  On the network level one damn well better have learned
to be as impartial as possible if one expects to last.  People who cover
network news with bias, or with even with self-aggrandisement in mind,
end up pounding the pavement looking for work.  Sorry to tell you, sir,
that what with the cutbacks GE has imposed upon NBC the only people left
at the net are those with years of experience and expertise.  If GE
imposed requests or even guidelines for coverage upon us we`d leave.

It`s easy for people ignorant of the high standards and qualifications
of those inside the News Division to claim we`re all low-brows.  But
what we do is explain very complex issues in ways that allow the general
public to get a handle on what`s going on.  How brilliant would you look
if you had to explain everything in your field this way?  I don`t
presume to call you an idiot because of your views, but you are laboring
under a facile and common misunderstanding of what NBC is all about.

Speaking for myself and, if I may, for my friends and associates, we
have high standards.  GE isn`t dicatating to us what stories we do or
how we do them.  Have you any idea of the furor of news stories that
would emerge if they chose to do this???

John Richard Bruni

pete@saturn.ucsc.edu (Peter Hughes) (03/05/91)

Do you happen to know NBC's policy on coverage of anti-war protests?

Peter Hughes