news@sun.uucp (news) (12/10/87)
Sorry for the delay getting more precise (and, correct -- thank you Tannenbaum) information for those interested -- I moved to France recently and didn't bring my library with me. W. H. Smith Booksellers in Paris was kind enough to let me look up the information in their catalogue of books in print, with the following result: Publication Design Roy Paul Nelson 3rd Edition, 1983 Wm. C. Brown (Publisher) ISBN 0-697-04356-8 Ogilvy On Advertising David Ogilvy 1983 Random House (Publisher) ISBN 0-394-72903-X (paperback) > The book is not called "On Advertizing," it's called "Ogilvy on > Advertising." (I'm not sure about the s/z, but I'm sure his name is Yes, and it is with an "s" after all (my French is confusing my English). > the first word.) It's a great book, I recommend it highly, but I think > tells more about advertizing design than about publication design in > general. Also, the book is quite biased toward the Ogilvy and Mather > style; they have proven it works, but I'm glad that there are other > styles. I assume that most people will take his advice with a grain of > salt, lest they just end up mimicking his distinctive style. Maybe half > a grain of salt is sufficient, it's well-proven advice. Yes, it certainly is more about advertiSing design. I included it because he has a lot of useful advice for improving one's writing which is not discussed much in publications design books (and what would The New Yorker and some other publications be without their attention to the design of their writing style?). ---------------------------------------- Submissions to: desktop%plaid@sun.com -OR- sun!plaid!desktop Administrivia to: desktop-request%plaid@sun.com -OR- sun!plaid!desktop-request Paths: {ihnp4,decwrl,hplabs,seismo,ucbvax}!sun