chuq (Chuq Von Rospach) (08/04/88)
[I got this from the Letraset folks. I thought the RSG users would be
interested in seeing what's coming. It looks like PageMaker's going to
have a run for it's money again.... chuq]
Letraset sets standards for typographic control
with new version of
Ready,Set,Go! page layout software
Letraset announced last week a new version of Ready,Set,Go! software, its
popular page layout program. The program, set for release the third quarter of
1988, adds many powerful new features yet still maintains the simple user
interface which has earned it a reputation as the easiest page layout \software
on the Macintosh to learn and to use. Notable among the powerful new features
are fractional point sizes down to the one hundredth of a point, user
controllable kerning, tracking, and letterspacing precise to the one thousandth
of an em space, and full color support with user definable color for text and
graphic elements.
"We've responded to hundreds of requests from users who love Ready,Set,Go!
software and needed precise typographic control for their document creation. Now
they can have it all," said Russ McCann, manager of marketing for Letraset's
Graphic Design Software group. "This level of control is what professional
designers and communicators have come to expect from Letraset. This is our
traditional marketplace, and this new version meets its requirements," McCann
stated.
"The typographic and image control of this upgrade clearly make Ready,Set,Go!
superior to other page layout programs in precision of design," said Brian Day
of the Fisher & Day design firm of San Francisco. "It's definitely the most
sophisticated in terms of typographic control."
"While RSG owners have always enjoyed ease-of-use, it appears that they now have
the edge in typographic refinements as well," affirmed Joel Davis, president of
Idea Bank, a New England based marketing consulting firm specializing in the
graphic arts.
"With kerning and tracking now specified in one thousandth of an em, coupled
with sophisticated H and J, style sheets and search and replace capability, RSG
4.5 is both response and challenge to makers of dedicated systems and DTP
software vendors alike," Mr. Davis concluded.
A partial list of features which are available with the 4.5 version includes:
Fractional font sizes, line spacing and baseline shifts to the .01 of a point
provide quality typographic layout.
Fractional kerning, tracking, and letterspacing to .001 of an em space allow
typographic precision.
Thumbnail views of the document permit quick review and individual page access,
as well as page level editing and printing.
Move command allows the user to select a number of objects and move them a
precise distance.
User adjustable Alignment Guides, in addition to the Design Grids, support
design precision, control, and flexibility.
Color registration marks for spot color separations.
Editing of grayscale images within the program which gives you:
Contrast and Brightness control
Gamma curve correction capability
Creation of negatives
Rotation vertically and horizontally
Posterization
Setting halftone
Additional line or rule styles provide additional graphic capabilities.
Case conversion for selected text which includes:
% Sentence caps
% All caps
% All lowercase
% Word caps
Style specification sheet for setting up all possible type characteristics for
reuse in one dialog box aids quick production of long documents and control of
typographic elements for consistency and style.
Compatibility with Letraset's ImageStudio image enhancement software, and
LetraStudio display type customization software.
More command keystrokes speed document creation.
User retained defaults allow the user to establish their personal publishing
environment.
All new owners who purchased Ready,Set,Go! 4.0 after July 5 will be given the
upgrade free of charge. Other Ready,Set,Go! 4.0 owners will be charged only
$49.95, including freight and handling, for the upgrade. Ready,Set,Go! 1.0, 2.0,
and 3.0 owners can receive an upgrade for $85.00 inclusive. For pricing and
availability contact the Letraset dealer in your area.
"International language versions will be shipped within 60 days of the delivery
of the English language product," said Phil Tonge, International Marketing
Manager. "We are currently shipping Ready,Set,Go! 4.0 in 13 languages and will
move quickly to incorporate these significant enhancements into each of those
versions. Letraset believes that the growing acceptance of Ready,Set,Go! in the
global marketplace is a direct result of this company's commitment to providing
localized product and support. The specific requirements of the international
graphic arts market are incorporated into the product development from its
initial conception.
Founded in 1959, Letraset is a division of Esselte Pendaflex Corporation. The
company supplies more than half the world's dry transfer lettering as well as
other graphics products, including: the Letraset and ITC ranges of typefaces
licensed throughout the world and, which together, comprise the single largest
collection of typefaces; the Letraline series of drafting tapes; the Letratone
range of self-adhesive shading film patterns; and Bainbridge art board products.
Letraset graphics products and graphic design software applications such as
ImageStudio software, Ready,Set,Show software, and LetraStudio software, are
distributed worldwide through agencies and subsidiaries in more than 49
countries.
###
Letraset, Letraline and Letratone are registered trademarks of Esselte Pendaflex
Corporation in the USA, Letraset Canada Limited in Canada, and Esselte Letraset
Limited elsewhere. Ready,Set,Go! and ReadySetShow are trademarks of Manhattan
Graphics Corporation. Apple and Macintosh are registered trademarks of Apple
Computer, Inc. PostScript is a registered trademark of Adobe Systems, Inc. Other
brand or product names are trademarks or registered trademarks of their
respective holders.
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