[comp.sys.apollo] Apollo should videotape Apollo's own presentations at ADUS

weiner@novavax.UUCP (Bob Weiner) (06/01/89)

I recently received a summary of the topics to be presented, many by
Apollo, at the ADUS meeting this year in New Orleans.  Many of the
topics sounded extremely interesting.  So much so that they could help
sell Apollo equipment.

Apollo must realize that many people, including those who might become
customers in the next year, will not be able to make it to this meeting.
They should therefore videotape the key sessions and then send copies
out to all of their field sales offices.  The offices could then lend
the tapes to customers.  This would help educate customers to Apollo's
directions and also serve as a marketing tool by wowing people with all
of the great technology plans.  The tapes could replace one week of the
typical 'why Apollo is so great' tapes that they continually send to
their sales offices.

Love your customers and they may not love you back, but they will keep
buying.  Replacing the pitiful 'Edge' magazine with something similar to
SUNTechnology would also help ensure a more loyal and better educated
customer base.

Now let's bet what the odds are that neither of these tasks as I have
described them will be pursued.
-- 
Bob Weiner, Motorola, Inc.,   USENET:  ...!gatech!uflorida!novavax!weiner
(407) 738-2087

krowitz@RICHTER.MIT.EDU (David Krowitz) (06/02/89)

I'll bet that the odd are pretty good that your ideas will not
be pursued (and I think that they are *extremely* good ones) ...
unless the new management team that HP has brought in has
made some fundamental changes in Apollo's attitude towards
end-user oriented marketing.

(Walt Weber, are you listening? Can you pass Bob's ideas along
on Chelmsford's internal mailing lists to the appropiate people.
Thanks).



 -- David Krowitz

krowitz@richter.mit.edu   (18.83.0.109)
krowitz%richter@eddie.mit.edu
krowitz%richter@athena.mit.edu
krowitz%richter.mit.edu@mitvma.bitnet
(in order of decreasing preference)

art@MITRE.MITRE.ORG (Art McClinton) (06/04/89)

The only way to get a good video tape would be to go into a studio and retape 
the presentations in a studio.  I have seen the results when attempting to do
video taping at a conference.  It is not good enough to justify the time or 
expense.  Audio taping and copies of the handouts turn out to be equal.
The video tape would probably be no better than a talking head.

 
     
*
*---Art
*
*Arthur T. McClinton Jr.     ARPA: ART@MITRE.ARPA
*Mitre Corporation MS-Z305   Phone: 703-883-6356
*1820 Dolley Madison Blvd    Internal Mitre: ART@MWVMS or M10319@MWVM
*McLean, Va. 22102           DECUS DCS: MCCLINTON
*

  =-=- This note is in response to yours which follows -=-=

I'll bet that the odd are pretty good that your ideas will not
be pursued (and I think that they are *extremely* good ones) ...
unless the new management team that HP has brought in has
made some fundamental changes in Apollo's attitude towards
end-user oriented marketing.

(Walt Weber, are you listening? Can you pass Bob's ideas along
on Chelmsford's internal mailing lists to the appropiate people.
Thanks).



 -- David Krowitz

krowitz@richter.mit.edu   (18.83.0.109)
krowitz%richter@eddie.mit.edu
krowitz%richter@athena.mit.edu
krowitz%richter.mit.edu@mitvma.bitnet
(in order of decreasing preference)