SUTHERLA%UK.AC.PCL.LYNX@cs.ucl.ac.uk (Ewan Sutherland) (08/07/87)
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INFORMATION TECHNOLOGY AND BUSINESS STRATEGY
Workshop in Information Technology and Business Strategy
Brussels, Belgium, 8-9 June, 1988
BACKGROUND AND THEMES
The use of information technology in business is an area of growing
importance because of its potential to change the ways in which
businesses operates by altering the outcomes of traditional operations,
by changing the ways in which firms take up market opportunities and,
indeed, by changing those opportunities. The use of IT ought therefore
to be considered as part of the strategic planning process of firms,
thereafter means must be found to implement the strategies.
The challenges posed are many, but can be grouped as follows.
Recognition of the importance of IT. The problems of the dialogue
between strategic planners, managers and technologists in terms of
the differences in language, methodology and outlook. Problems of
assessing technology and the justifications given for the selected
systems. Models and methodologies for generating business strategies
which incorporate IT. Assessments of the relative merits of different
possible strategies and the criteria for doing this.
The workshop aims to bring together people from a number of different
areas of business and of IT and giving a variety of perspectives
(accountancy, administration, consultancy, management, marketing,
planning, technology, etc). Contributions will include case studies,
field work and experiments together with analytical, historical and
methodological perspectives.
USEFUL ADDRESSES
Chairmen
Ewan Sutherland
Faculty of Social Sciences and Business Studies, Polytechnic
of Central London, Wells Street, London, W1P 3FG, United Kingdom
Telephone +44 1 486 5811 ext 6464
JANET sutherla@uk.ac.pcl.lynx
EARN sutherla%uk.ac.pcl.lynx@UKACRL
ARPA sutherla%uk.ac.pcl.lynx@UCL-CS
UUCP !mcvax!ukc!pcl-lynx!sutherla
Yves Morieux
Arthur D Little Inc, 230 rue du Faubourg-Saint Honor'e, Paris
75008, France
Telephone +33 1 45631459
Telecom Gold, DIALCOM 81:ADL002
Organiser
Gerry Dirickx-Van Dyck,
European Institute for Advanced Studies in Management, Rue d'Egmont 13,
Bruxelles, B-1050, Belgique
Telephone +32 2 5119116
Abstracts of papers (up to two pages of single spaced A4) should be sent to
Ewan Sutherland by 1 January 1988. Notification of acceptance will be made
on 30 January. Full papers should be submitted by 1 April. Abstracts can
be sent by electronic mail.
Enquiries about attending, accomodation, fees, etc to Gerry Dirick
Enquiries about the Workshop itself to either of the chairmen.
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