[comp.dcom.telecom] Radio Station Contests

bmk@mvuxi.att.com (Bernard Mckeever) (09/23/89)

Recently a reader mentioned that many of the local radio stations were
using the same telephone exchange for call in contests or other
promotions that generate large call volumes. I'm sure all of us have
heard horror stories about network blockage when 50,000 little people
tried to call Santa when the local Bozo show announced the number.
This was happening all to often and the local network is not designed
to handle this type of traffic.  I'm sure the phone company convinced
the radio station to use a number assigned to the MASS ANNOUNCEMENT
EXCHANGE. This network is designed to limit traffic at the point of
origin, and except for a few quirks, it works great.

The network I remember only provided 2 trunks from any central office
to one of the 4 tandem switches. Each tandem had 4 trunks to the host
switch. Most radio stations had from 2 to 10 lines hunting a lead
number. No matter how big a load is offered only a small % of callers
would actually use network resources. The system was fair because
every caller from every central office had an equal chance of getting
into the contest line.

The problems with this network were minimal. If more than one radio
station at a time ran a contest, chances were that the 2nd station
would not get any calls for several minutes. Sometimes the DJ was not
told by engineering how the system works and we would get trouble
reports.

An example: Radio station DJ gets ready to give away free tickets to a
sold out concert. Goes to the call director to "check out" the lines.
Places 4 calls to the contest line and only 2 ring in. Complains that
the %^@@$ network is no good. Wont take no for an answer. Test board
dials 2 calls each from 2 different exchanges. DJ is another satisfied
customer until next time.