gordon@uunet.uu.net> (04/09/90)
From a recent Southwestern Bell bill insert, a new service I can't
see why anyone would want, unless you're a business that has thus far
gotten away with having a residence line, and you're cocky enough to
risk getting caught:
=====================
Increase the value of your ``Signature''
Your listing in the phone book's residence section can stand out like
never before. Similar services once reserved for business customers
let your name be ``special''. And you can choose from two Signature
Listings:
Contemporary Bold
[ Example omitted due to limitations of ASCII ]
Sophisticated Script
[ Example omitted due to limitations of ASCII ]
Being distinctive can:
- Help friends and business associates find your number.
- Make a common or unusual name easier to locate.
- Highlight your number or your teen's.
SM
It's easy to be among the first in Fort Worth with a Signature Listing .
Call toll free 1-800-325-2686, Ext 971, by April 17 to order or for more
information.
For $3 a month* you can set your ``signature'' apart. Call today!
* Your Signature Listing will be renewed automatically each year
unless you cancel the service before the directory's closing date.
Information on directory closing dates is available by calling your
Southwestern Bell Telephone business office.
===========================
An example directory listing column is shown on the other side with
two signature listings mixed in with the ordinary ones. It is
interesting that EVERY phone number mentioned has an "area-code-like"
N0/1X exchange. I guess putting everything in the 555 exchange looks
too boring. Since the type sizes differ, if there are many signature
listings, it's going to be difficult finding ANYTHING in the
directory.
I wonder why anyone would pay $36 a year for this. (Directories do
not come out on a monthly basis, so unless you disconnect the line,
it's probably going to cost you at least $36). When they develop an
ink that telephone solicitors can't see but it gives them a rash, then
maybe I'll bite.
Gordon L. Burditt
sneaky.lonestar.org!gordon