[comp.dcom.telecom] Yellow Pages Revenues

marc@ucbvax.berkeley.edu (Marc Kwiatkowski) (09/29/90)

The Donnelly Yellow Pages have run a television ad featuring a young
corporate goon for some local carrier reporting to his master about
the ubiquity of the Donnelly yellow pages.  The steel-ball
manipulating master looks pained and grumbles, "We've got a problem."
My question is, what portion of local-carrier revenues come from
yellow-page listings?  My hunch is that they account for very little,
and the local carriers couldn't care less if Donnelly or anyone else
controlled the listing market.