[comp.dcom.telecom] Why Prodigy Will Make It, Regardless

kehoe@scotty.dccs.upenn.edu (Brendan Kehoe) (11/14/90)

 When all of this hit the fan, I called up a friend of mine who
mentioned that he was using Prodigy quite a bit. Boy did HE have a lot
to say. He said that very morning he'd mailed off his last check with
a 3-page letter explaining why he was cancelling the service. From
what he said, more than "9 or 15" people are disgruntled about all of
this [censorship, email tariffs, etc]. He said he personally knew
upwards of 200 people that chose to sign off the system at about the
same time.

 But debating whether or not they should do all of this is, in my
opinion, a pretty big waste of time. Why? Because of the market
Prodigy's trying to hit. They're not aiming for the people that see
the GEnie ads in Compute! magazine, or those that try out CompuServe
with their intro kit; they're looking for the people that are walking
through Sears' electronics department looking for a good deal on video
tapes & happen to see this bright yellow box with people smiling all
over it, right next to the computer they were given for Christmas.
They don't want the people that have any kind of technical ability at
all. They want those that still view computers as complete and utter
mysteries never to be solved.

 And as long as they blitz the media & have it as widely distributed &
available as it is now, they'll never have a shortage of customers. In
about a month this will probably die down to a low murmur (though I'd
LOVE to see this covered on the Today show, but I doubt it will
happen), and they'll keep raking in the naive customers.

 Whatcha think?


Brendan Kehoe | brendan@cs.widener.edu [ It's here, but it won't resolve yet ]
For now: kehoe@scotty.dccs.upenn.edu | Also: brendan.kehoe@cyber.widener.edu