[comp.dcom.telecom] Multi-Location WATS Discount

mvanbusk@bcm1a05.attmail.com (01/18/91)

In response to the questions raised about aggregators the following
information should be helpful. First, employees of an aggregator are
NOT authorized to represent themselves as AT&T employees. Second, if
you purchase service from an aggregator AT&T will still provide direct
billing to you.  AT&T does not share specific account information with
aggregators. The only information they should have is that which is
obtained from you.
                                                                        

Mark Van Buskirk   AT&T   (800-544-1697)  Rolling Meadows, Il


[Moderator's Note: Mr. Van Buskirk, I was wondering what advantage
there is to AT&T to work through aggregators in this way? Why do they
do it? It seems like your company is losing money by allowing these
artificial groupings to be billed at whatever lower rates apply.
Shouldn't there at least be some sort of affinity between the
individuals involved, i.e. all in the same organization; the same
employer; or at least the same physical location such as a hotel or
apartment complex reselling phone service, etc?  Can you explain why
AT&T is willing to allow such poorly defined collections of users to
get reduced rates?   PAT]

johnl@iecc.cambridge.ma.us (John R. Levine) (01/20/91)

In article <16195@accuvax.nwu.edu> TELECOM Moderator writes:

>[Moderator's Note: Mr. Van Buskirk, I was wondering what advantage
>there is to AT&T to work through aggregators in this way?

According to an article in {Data Communications} (not a bad magazine,
available free to qualified readers) the AT&T aggregator business
exists because of tariff peculiarities.  AT&T can't cut their prices
other than via Tariff 12, a cumbersome scheme that they use to make
special deals with very large customers.  There are few enough Tariff
12 customers that they were listed in a table in the article, and are
all Fortune 100 companies.  Other than that, all you get is list price
volume discounts.

The aggregator business allows AT&T to compete with other LD carriers
for smallish but still price-sensitive accounts, since the price
charged through the aggregator reflects the total volume of calls the
aggregator sells.  The scheme they use is actually one that was
intended for companies that have many locations and want each location
to be billed for its own calls.  The aggregators resell this service,
so the effect is that each of the aggregator's customers get a bill
straight from AT&T, but at a lower price than they'd pay if they went
direct.  I forget how the aggregator makes money, either it's a fee
they charge their customers, or AT&T rebates part of the ultimate
customers' bills.

AT&T is apparently finding all of this a headache, both because it's
hard to administer (aggregator customers come and go much faster than
the companies for whom the deal was intended open and close offices,)
there are credit problems (whom do they go after if the customer
doesn't pay) and there is of course complaining from the competitors
that AT&T is undercutting their published prices.  They are extremely
reluctant to sign up any new aggregators at this point.


Regards,

John Levine, johnl@iecc.cambridge.ma.us, {spdcc|ima|world}!iecc!johnl

wright@ais.org (Carl Wright) (01/31/91)

In article 16225 (John R. Levine) writes:

>According to an article in {Data Communications} (not a bad magazine,
>available free to qualified readers) the AT&T aggregator business
>exists because of tariff peculiarities. [other stuff deleted]

AT&T developed IMHO multi-location WATS and Affinity Group WATS to
permit it to sell to large corporations with many allied locations and
give a discount for the amount of business brought to them in one
sale. They are forced to permit the aggregator to build its own group
because of laws/regulations prohibiting them from restricting access
to tariffed services to just a segment of the possible buyers. The
service must be available to all comers, even other competitors.

I spoke at a conference for aggregators done by Dr. Bob Self, guru of
tariffs.  Many of the speakers imagined that AT&T liked this so long
it brought in the other guy's customer and hated when it just lowers
their income on existing customers.

Aggregation is being done also with MCI and Sprint, but most attendees
were interested in using AT&T. This is partly because MCI is resisting
aggregation strenuously. I don't know why Sprint wasn't being used
more.

>direct.  I forget how the aggregator makes money, either it's a fee
>they charge their customers, or AT&T rebates part of the ultimate
>customers' bills.

I imagine that this has changed, but many of the aggregators at the
conference were getting credits against their bills. This left them
with growing credits, but no CASH. It sounded like AT&T might be
changing this, but I haven't heard.

This is a very fast changing situation and the conference was many
months ago.


Carl Wright                     | Lynn-Arthur Associates, Inc.
Internet: wright@ais.org        | 2350 Green Rd., #160
Voice: 1 313 995 5590 EST       | Ann Arbor, MI 48105