[comp.dcom.telecom] Silly Phone Arrangement For Arbitron Ratings

CER2520@ritvax.isc.rit.edu (Curtis E. Reid) (03/24/91)

During the last week I have been getting messages from a lady
representing "Arbitron Ratings" saying that I have been chosen to
participate in the TV/Radio rating.  Sounds good, right.

Well, the only catch is that this lady MUST reach me in person (on
phone) but she kept getting my answering machine.  She would call once
every day for five days at various hours until she gave up.

Why didn't I call back?  I could have if she HAD left her name and a
phone number to return the call!  I can't understand why someone would
keep calling everyday and never leave a name and phone number for me
to return the call.

I had to find a number for Arbitron Ratings (located in Maryland; I'm
in NY) and then I called them to "yell" at them about that lady.  They
said the placement interviewers are instructed NOT to leave a name or
phone number so that we won't have to pay long distance calls to
return the call.  I asked them that why can't you set up a 800 number?
They said no because they are all indidivuals and some may be
operating from their home which you can't call collect.

So, this one is the most stupid business practice I've yet to receive!
I won't be able to give them a rating because no one knows who is that
lady that they can follow up.  The lady's final message on the machine
said "This is the last time I'm going to call.  You are no longer
chosen to participate in Arbitron Ratings.  Bye."


Curtis E. Reid
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