[comp.dcom.telecom] Mich Bell Second Line Promo

ken@sharkey.cc.umich.edu> (06/18/91)

I just received some interesting marketing material from Michigan
Bell.  It would seem they are taking Pac Bell's lead in marketing
second lines to residential customers for business purposes. Only MB
is going Pac Bell one better. They want full business line rates!
 
The flyer is entitled "Introducing Second Line from Michigan Bell" The
letter and flyer are printed on very nice coated stock and go on at
great length how one can save $35 off normal installation if one gets
a "Second Line" installed. They also want to know if one plans on
using an answering machine, FAX machine or modem on the line.  (Why?
To market future services?) They continue on about all the supposed
advantages of a "Second Line" (emphasis theirs).
 
Normal residential installation is around $40 from MB, so I thought
the $35 off sounded pretty good. Then I reread the material very
closely. They are definitely selling a business rate line as the $35
reduction is only 30% off the installation. Since business rates are
higher and are all measured service, this is no big bargain.
 

Ken Jongsma               ken@wybbs.mi.org
Smiths Industries         ken%wybbs@sharkey.umich.edu
Grand Rapids, Michigan    ..sharkey.cc.umich.edu!wybbs!ken