Bob_Frankston@world.std.com (06/18/91)
In response to an ATT ad for Smart Phones, I called for their brochure. What I got was a pretty and colorful brochure on expensive paper. It touts how Smart Phones ca help you find out the Mets score, balance your check book, improve your sex life and save the spotted owl. Of course, the brochure never once mentioned any technical details such as how to get more information. As a matter of fact it doesn't even mention any company names or anything concrete. Image marketing?? Ah, no wonder they needed to buy NCR.