[comp.misc] Packaging & Advertising for new software

yk4@cunixb.cc.columbia.edu (Yong Su Kim) (03/21/91)

We are at the development stage of a 3200 colour paint program for the
Apple IIGS, and we are almost ready to start producing the manual,
packaging and advertising for the product.

Initially, we plan to advertise our product in small computer
newsletters and user group magazines.  We then plan to move onto full
page ads in Apple magazines such as Incider. 

We plan to sell the product through mail-order at first, and then move
onto selling to larger mail-order houses, and eventually store
shelves. 

However, we need information on packaging and manual production.  Does
anyone know of any companies which provide such services at a decent
price?  We plan to start with something very simple and then move on
to more elaborate packaging and manuals when sales begin to pick up.

Also, how can we provide information to such on-line services such as
the clari newsfeeds?  Is there an e-mail address for such submissions?

I would be grateful if someone who has been through the process of
producing their own software would give us some helpful guidelines.  

Thank you.
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