evan@telly.on.ca (Evan Leibovitch) (12/15/89)
In article <4289@rtech.rtech.com> robf@squid.UUCP (Robert Fair (ECSC Tech Support)) writes: > >INGRES comes from Ingres Corperation (what was RTI). The name changed >earlier this year. Can anyone explain to me what's the corporate mentality of renaming the WHOLE COMPANY after just one if its products (even if its the biggest product). Before Ingress changed, Informix used to be Relational Database Systems Inc., and Empress used to be called Rhodnius. It seems this affliction has been at its worst lately with Unix database companies. You don't see Ashton-Tate in a rush to call itself dBaseCo. Does a company really think the maketplace is so stupid as to base purchase decisions on the name of the companies? IS the market that stupid? Brand recognition I understand, but what's the company name got to do with anything? What's the benefit? -- Evan Leibovitch, Sound Software, located in beautiful Brampton, Ontario evan@telly.on.ca / uunet!attcan!telly!evan / (416)452-0504 If women designed condoms there is no doubt they would be not ribbed, but padded
dhepner@hpisod2.HP.COM (Dan Hepner) (12/16/89)
>From: eric@pyramid.pyramid.com (Eric Bergan) > > My suggestion is that the only way to assess the performance of >a database system for your application is to do as accurate a job as you >can at developing a benchmark which models your application and environment, >and then run it on the DBMS systems under selection. General benchmarks, >such as TP1 or DeWitt are only useful if you can understand the relationship >between the TP1 or DeWitt application model and your own. Maybe this claim could be even stronger. General benchmarks are useful only if you understand not only how the described functionality relates to desired functionality, but also how vendor's implementation techniques relate to the planned implementation. Dan Hepner
markd@rtech.UUCP (Mark P. Diamond) (12/19/89)
From article <25887A2F.775@telly.on.ca>, by evan@telly.on.ca (Evan Leibovitch): >> >>INGRES comes from Ingres Corperation (what was RTI). The name changed >>earlier this year. > > Can anyone explain to me what's the corporate mentality of renaming the > WHOLE COMPANY after just one if its products (even if its the biggest > product). > What do you mean the after only one of our products? Ingres with its many options including consulting and training is our only product. Many people know Ingres, fewer people know who Relational Technology is/was. Many times I would meet someone on a plane, tell them I work for Relational Technolgoy, and they wouldn't know who we were. Then mention Ingres and "Oh yes, I have used Ingres quite a bit." Mark <> Mark P. Diamond {sequent,mtxinu,sun,hoptoad}!rtech!markd markd@rtech.com "Anyone who believes he understands quantum physics hasn't studied it long enough." Richard Feynman