[comp.databases] more on LOTUS MarketPlace Database

r_anderson@banzai.enet.dec.com (Rick Anderson) (03/05/91)

After requesting that my name be removed from the (now
extinct) LOTUS "MarketPlace: Households(tm)" database, I
received the following letter from Lotus (reprinted here 
in its entirety without permission, for your information):

>>>>>>>>>>>>>>>>>>>>> start of letter <<<<<<<<<<<<<<<<<<<<<<

"Thank you for contacting us about the Lotus Marketplace:
Households(tm) database.  While we believe that the actual
data content and controls built into "Households" adequately
protected consumer privacy, we have responded to the high
level of concern about this by canceling the product.

"You should be aware that Lotus "MarketPlace: Households" was
to be only one of thousands of databases that are now readily
available to marketers.  If you are concerned about being on
*any* mailing lists, you should write the "Direct Marketing
Association" to have your name removed from all lists 
participating in this industry-wide service:

	Direct Marketing Association
	Mail Preference Service
	P.O. Box 3861
	New York, NY  10163-3861

>>>>>>>>>>>>>>>>>>>>>>>>> end of letter <<<<<<<<<<<<<<<<<<

I strongly urge people concerned about consumer protection
and privacy of information to contact the above association.
FYI.
Rick

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* Rick Anderson          * Digital Equipment Corporation *
* 603-884-4284           * Database Systems Division     *
* Mailstop: NUO 1-1/F12  * 55 Northeastern Boulevard     *
* "My timing is Digital" * Nashua, NH  03062             *
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