wtm@neoucom.UUCP (Bill Mayhew) (04/17/89)
No, it's not what you think... The recent spate of computer nostalgia articles and the Sunday edition of the local newspaper broght an interesting thouhgt to mind. The local Sears has recently picked up a new line of vacuum cleaners with, you guessed it, the name Vax. Curiously the advert in the paper describes the upstart cleaner in rhetoric rather reminiscent of the patter found in the glossy hand-outs one receives at computer trade shows. To wit: "Try the new lightweight heavyweight of total cleaning. Vax is the best way to upgrade your vacuum and get evey other cleaning need satisfied in the bargain." Consider a hypothetical brochure from DEC: "Try the new lightweight heavyweight of total computing. Vax is the best way to upgrade your network and get every other computing need satisfied in the bargain." This brings up some interesting related situations in trademark protection. There is apparently precedent that it is alright for one's company to use a name that has already trademarked as long as the second product or service is distinct. For instance, Joe Ford could go into business selling Ford brand toothbrushes and not have to worry about being sued by Ford Motor Company. Interestingly, the Mead Data Services compnay is currently attempting to enjoin Toyota's new upscale car division from naming their cars 'Lexis', claiming that it would cause market confusion with their legal database service named 'Lexus'. Geez guys. "Go for a ride in your Lexis; are you talking about a car or the database, Sidney?" Then there is the case of a certain Cupertino company that sells 'audio-visual' computers named Macintosh. There's also a company that sells audio, if not visual, high fidelity stero equipment by the name of McIntosh. Apparently there was an informal agreement between Apple and McIntosh allowing Apple to use the Macintosh label on their computers. (McIntosh has been selling hifi equipment for 30+ years.) It seems, however, that McIntosh sat up and started to take notice when Apple began to feature the phrase 'audio-visual' prominently in its litigation with Microsoft and Hewlett-Packard. La vita dolce. Bill wtm@impulse.UUCP "I am not a lawyer. All I ever got for free was my cat, Mac."
haynes@ucscc.UCSC.EDU (Jim Haynes) (04/18/89)
And the company that makes Beretta weapons is suing the car maker that makes a model called Beretta. And it's been fairly widespread in the papers that a local vegetarian restaurant that called itself McDharma's was forced to stop by McDonalds. There's probably no rationale to all this, it's just a case of little kids posturing, "my lawyer can lick your lawyer." haynes@ucscc.ucsc.edu haynes@ucscc.bitnet ..ucbvax!ucscc!haynes "Any clod can have the facts, but having opinions is an Art." Charles McCabe, San Francisco Chronicle