crum@alicudi.usc.edu (Gary L. Crum) (11/09/89)
Are Intel advertisements on billboards as ubiquitous in other places as they are here in L.A.? Everywhere I drive I keep seeing them. A few weeks ago, they had "286" in black serif type crossed out with a spray-paint-look red X. Now, the billboards say "386" in black type with "SX" in the same spray paint red as a suffix. The new ads also display "PC technology with a future" along the bottom and include a depiction of workers painting the "SX". I think it's pretty stylish advertising. They really caught my attention. I can't think of a case where a manufacturer has so strongly denounced its old technology and urged the acceptance of a replacement. I wonder if Intel has a primary reason for the campaign, like say, for their UNIX effort. Have the billboards been discussed in this group? Gary