kimes@ihlpe.ATT.COM (Kit Kimes) (05/07/88)
I found the following article in the latest issue of the electronic atari
newspaper called Zmagazine. It is attributed to the Computer Shopper though,
so credit should go there. Since the Zmagazine is carried on many BBS's and
CompuServe, it is public domain, but I am giving proper credit.
BULLETIN BULLETIN BULLETIN BULLETIN BULLETIN BULLETIN
835 27-APR 21:27 General Information
Atarians Rejoice (?)
From: DFSCOTT
To: ALL
This is a Computer Shopper exclusive story.
Atari Corp. is undergoing another corporate restructuring, but this time
more massive than before. A division company, to be known as Atari
Computers, is being formed. Charles Babbitt has been named Atari Computers
President, and Anthony Gould his Vice President for Sales. Although still
under the umbrella leadership of the Tramiels, it appears at this time
that a semi-autonomous company in the manner of Amiga Corp. is being spun off.
In an exclusive interview, Atari chief spokesman Neil Harris told this reporter
that Babbitt has been given two months to form a new corporate strategy for
Atari Computers. During that period of time, says Harris, Corporate
leadership has ordered no one at Atari Computers to speak with the press.
Nonetheless, Babbitt was cornered into releasing general information to
Computer + Software News about a special packaging arrangement of the Mega 4,
perhaps for sales to Value-Added Resellers.
It apparently has yet to be decided what role current Atari Corp.
management will play in leading the new Computers division. More details
as they become available.
END OF ARTICLE
Since it is not dated April 1, I assume it is for real. If so, it may be
the answer to all those that have been Atari bashing lately. I view it as
a positive step for Atari and one that could raise their credibility IF
they can bring more products to market. I have also read that because
of chip problems, etc., Atari will be out of virtually all products by
the end of the year. No amount of reorganization will help if you don't
have a product to sell.
Kit Kimes
AT&T--Information Systems Labs
...ihnp4!ihlpe!kimescmcmanis%pepper@Sun.COM (Chuck McManis) (05/10/88)
In article <2918@ihlpe.ATT.COM> kimes@ihlpe.ATT.COM (Kit Kimes) writes: >Atari Corp. is undergoing another corporate restructuring, ... >... A division company, to be known as Atari Computers, is being formed. > >Since it is not dated April 1, I assume it is for real. If so, it may be >the answer to all those that have been Atari bashing lately. Sounds interesting, but if all of the Computer business is one division what does everyone else do? Video games? I'm thinking this would make the org chart something like ... Tramiel Bros... | +--------------------+-----------------------+ Babbitt ??????? Atari Computers VideoGames (2600 et al) | | +-------+--------+ Roy Neil ??? (SW) (Mktg) (HW) Wonder if they can pull it off. They definitely need to restructure it in some way. There is no way they can sell a UNIX box (aka '030) without a fully staffed customer support division... --Chuck McManis uucp: {anywhere}!sun!cmcmanis BIX: cmcmanis ARPAnet: cmcmanis@sun.com These opinions are my own and no one elses, but you knew that didn't you.