[comp.sys.mac] Macintouch news

chuq%plaid@Sun.COM (Chuq Von Rospach) (06/17/87)

It was announced on Delphi that Macintouch has been bought by MacWeek, with
the old Macintouch folks becoming the Boston office and senior editors.
Subscribers to Macintouch will have their subscriptions transferred to the
new publication. 

This is good news, since it means Ric and Rick won't be silenced -- I'm
probably biases (since I wrote a bit for Macintouch) but I felt that
Macintouch was the best of the smaller publications -- without the marketing
gloss and lead time of MacWorld or MacUser, and without the ego and rather
obvious bias of many of the other smaller magazines. I'm glad to see they
won't be completely going away.

As a side note, Ric bitched at me for the way I worded my previous comment
on Macintouch.  True, they ran out of money, but he felt I implied it was
because they didn't watch the budget -- knowing some of the details of the
operation, I know this isn't true.  Macintouch always was a shoestring
operation, trying to keep costs down and quality up. What seems to have done
them in was simply being too successful -- the margins were too tight to
handle the kind of expansion their success required.  If they'd taken
advertising, it probably wouldn't have happened, but they would have
compromised their integrity, also.  So I'm sorry to see Macintouch go, but
glad that it (really) isn't gone.

chuq

Chuq Von Rospach	chuq@sun.COM		Delphi: CHUQ

Now, where did my ex-wife put my Fairy Dust?