[comp.sys.mac] Shareware Survey Results

holland@mips.csc.ti.com (Fred Hollander) (02/05/88)

About a month ago, I had posted a survey to the net concerning
shareware.  I had two similar sets of questions for authors and users.
Four authors responded, no users.  That makes this survey pretty
useless, but, let me follow through on this anyway.  At least one
requested that his comments not be tied to his name.  I could use both,
but, he probably didn't guess that only four people would respond.  So,
to maintain confidentiality, I've ommitted authors' names and replaced
the description with a very general category.

Comments:

General comments are that people are not willing to pay even a small fee
for a useful program.  Shareware is sometimes the only facility some
people have for distributing software.  Generally, it is software that
was done just for fun, so the profits are secondary.  One program is
being distributed commercially on the Diskette Gazette without the
author's consent.  One deliberately bugged the shareware release to
encourage upgrades.  Is this a new marketing concept:  bug elasticity,
balancing the degree of "bugginess" to encourage upgrades without
discouraging sales?  :-)

Results:

1.  Software Title/Description
2.  Author
3.  Compatible Computer Systems
4.  Suggested Shareware Fee
5.  Number of Copies Sold
6.  Average Fee Received

1.  Utility
2.
3.  Mac, SE, Mac II
4.  $20 + $10 for upgrade
5.  1
6.  $30

1.  Game
2.
3.  All Macintosh with 512K or more
4.  $10
5.  ~70, at a rate of about 1.5 copies/week
6.  $10

1.  Game
2.
3.  512K / 512Ke / Mac + / SE  (soon to be Mac II)
4.  $5
5.  1
6.  $5

1.  Utility
2.
3.  Mac 128K or more
4.  $8, $20 for full version
5.  20
6.  $20
Fred Hollander
Computer Science Center
Texas Instruments, Inc.
holland%ti-csl@csnet-rela

The above statements are my own and not representative of Texas Instruments.