[comp.sys.mac] Freehand 2.0 Press Release

chuq@plaid.Sun.COM (Chuq Von Rospach) (10/19/88)

Here is the press release for Freehand release 2.0. If you ask me, it beats
the heck out of Illustrator 88 (which did a good job of catching up with FH
1.0, but life never stands still...)

Due to ship by the end of the year. 

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Aldus FreeHand 2.0, a major new release of its advanced drawing program
for the Apple Macintosh.

According to Aldus President Paul Brainerd, "with the original version
of Aldus FreeHand, we made an advanced drawing tool with PostScript
power that was accessible to all levels of users.  With version 2.0,
we've expanded the software in two significant directions:  it's both
more powerful and even easier to use.

"What this means is that Aldus FreeHand 2.0's advanced tools are
available to a larger group of people.  In fact, we believe this new
version will significantly expand the market for advanced graphics software."

Aldus FreeHand's many new features include an automatic tracing tool,
which turns imported images and illustrations into instant line
drawings, allowing users to take full advantage of existing creative
work.  For tracing and/or editing, users can import graphics in the
PICT, MacDraw, and Encapsulated PostScript (EPS) formats, and scanned
images in the tag image file format (TIFF).  As before, they can also
use the convenient freehand tool for quick, fluid sketches, or any one
of the other PostScript-language drawing tools for precision rendering.

For special effects, Aldus FreeHand now offers a blending feature,
giving users the means to create sophisticated visuals out of simple
objects by incrementally blending one graphic (or color) into another.
Other special effects include new patterned and custom fills for both
text and graphics, along with the popular skewing, scaling, rotating,
reflecting, and cloning features of the original version.

For text-handling, Aldus FreeHand 2.0 adds text stroking and filling,
along with other text effects, to the many options available in the
first version.  With text stroking, users can now create outline
letters with custom fills and colors.  As before, they can bend text
along a path and around a shape to visually integrate text and objects
within a drawing.  They can also choose from an infinite variety of
type fonts, styles, sizes, and alignments; mix type choices (including
color) within a single text block; format multiple text blocks
simultaneously; and kern text automatically.

Aldus FreeHand 2.0 also expands the user's freedom to experiment
without risk to completed work.  There are now, for example, Undo and
Redo options for up to 100 actions.  And with 200 independent design
layers, users can experiment in one area without disturbing another.
The on-screen information bar, ruler guides, and adjustable grids, and
the convenience of editing in the Preview mode give them complete
control over their efforts as they go.

To complete the production cycle, Aldus FreeHand's built-in color
separator produces full process color separations on
PostScript-language imagesetters.  Users can choose from the full
palette of industry-standard PANTONE~* Colors not only for process
color, but for spot color and tinting as well.  They can also create
and store their own library of custom colors so they never have to
recreate a color scheme they plan to reuse.

System Configuration, Pricing, and Availability

The recommended system configuration for Aldus FreeHand is a Macintosh
Plus, SE, or II, plus two 800K disk drives or a hard disk, and any
PostScript-language compatible output device.

Aldus FreeHand is packaged with a user manual, an interactive
introductory disk, a step-by-step tutorial, and a quick reference card,
all of which allow new users to learn the program at their own pace and
with full resources at hand.

For those who are interested in learning more about working with color
or who want special design assistance, Aldus FreeHand also comes with
advanced technique cards, a library of premixed colors and basic shapes
on disk, a color chart for comparing screen display with printed
colors, the Aldus FreeHand and Commercial Printing guide, a portfolio
of printed samples, and a library of clip art.

Aldus FreeHand will be available by the end of the year, at a retail
price of $495.

Service and Support

Aldus Corporation offers its customers two levels of technical
support.  All registered users of Aldus FreeHand receive 45 days of
telephone support beginning with the first call, five additional design
technique cards, and special pricing on Aldus FreeHand upgrades.

Aldus' Extended Technical Support Service (ETSS) includes access to a
toll-free 800 number, five hours of additional telephone support, free
upgrades of Aldus FreeHand, and discounts on major new releases of the
product.

Aldus Corporation (NASDAQ: ALDC), founded in February 1984, develops,
markets, and supports computer software products that help business and
creative professionals effectively communicate information and ideas.

The Seattle-based company acquired the marketing rights to Aldus
FreeHand in August 1987 from Altsys Corporation of Plano, Texas.  The
company also distributes PageMaker desktop publishing software for the
Macintosh and PC; Aldus SnapShot, an electronic photography program for
the PC; and will soon release Aldus Persuasion desktop presentations
software for the Macintosh.

Aldus products and services are distributed through a worldwide network
of authorized dealers and distributors.

*Pantone, Inc.'s check-standard trademark for color reproduction and
color reproduction materials.

Chuq Von Rospach			chuq@sun.COM		Delphi: CHUQ
Editor/Publisher, OtherRealms