[comp.sys.mac] Mac pricing and the future of the Mac

wab@reed.UUCP (Bill Baker) (03/18/89)

In article <919@fornax.UUCP> mcdonald@fornax.UUCP (Ken Mcdonald) writes:
>Sigh.  I just don't understand why Apple does this. . .

Why?  Scully's profit sharing and stock option package, that's why.

>but the logic board upgrade alone from a Mac II to a Mac IIx is more
>than $2,000!  Come on now, Apple, what's going on!?  You made your profit
>off of me when I bought the II, and I wouldn't mind paying you a reasonable
>profit on the board either, but $2000+ isn't just profit, it is an
>indication to customers that Apple doesn't care a sou for its customers
>after the sale is made.  I mean, what am I supposed to think about buying
>Apple machines in the future when I say to myself, "If I buy this machine right
>now, I can have full confidence that Apple will try to price any future
>upgrades completely out of my price range."  Not very confidence-inspiring.

Oh no.  Apple does care very much about its customers.  When Scully looks
out over the multitudes at MacExpo I'm sure it's with affection...the
same affection a rancher feels as he looks out over his herd and
thinks about the rising price of beef.  Let's face it, campers:
they've got us.  As the Mac line is constantly upgraded, we time and
again face the choice of paying outrageous prices for new machines and
upgrades or junking our Macs (the value of which decrease
precipitously with every upgrade) and buying into another
graphic-interface system, most of which are also proprietary and
therefore overpriced.

Most Macs are obscenely overpriced.  I recall the cover article
(MacWorld, Macuser?) on the real price of a Mac, where they showed
that the wholesale price of parts accounted for 1/4 of the list price
of an SE.  The ratio for the Plus must be even lower.  Can you say
excessive profits, John Scully?  C'mon, you covered the development
costs of those machines years ago and you've got plenty of capital to
cover the costs of developing new machines.  Admit it: the closed box
Macs are cash cows you are milking for all the market will bear, both
to protect the new machines and just for the dough.

"What is excessive profit?" Scully says as he washes his hands.

Apple's policy on upgrades is also obscene, especially with regard to
the II line.  An upgrade board shoudln't cost $2000, so why does it?
Because Apple wants to sell lots of IIx's.  If they charge a lot for a
new machine then they have to charge a lot for the upgrade or else
people will just buy the old machine and upgrade it.  And all you
folks who bought II's are screwed.  I'm in the market for a IIcx, but
I may just bag it now that I see that it's going to cost me 2 grand or
more a pop just to keep up with the Jones's.  I'm a professional in
the industry and I'll pay top dollar for a state of the art machine,
and thereby cover Apple's development costs and provide a hefty profit
to Big Red.  But if Apple is going to keep reaming me for each logic
board swap, forget it.  $2000 for essentially a 68030 and a PMMU?  If
Motorola is charging you that much for chips, then I'm putting the
money I would have spent on a Mac into Motorola stock.  But I know
that Apple is getting the bucks and instead I suppose I should put the
money into Apple stock...which thereby makes Apple stock more valuable
and increases the value of Scully's stock options.  You can't win.

The most disturbing trend I've seen in the Mac line is planned
obselesence.  Why no PMMU in the MacII?  Why code a 4meg memory
limitation in the SE ROM's?  Apple must have been working on the IIx
at the same time as the II and seen the value of virtual memory.  For
that matter, why limit the II to 8 meg?  The memory fiasco with the
IBM PC line should have shown to everybody the stupidity of memory
limitations.  How much memory can a 68000 address?  A 68020?  A 68030?
Why design in limitations...unless you want to later remove those
limitations for a hefty price.

What about the warranty?  Apple, a 90 day warranty on a machine that
costs more than a new car?  Chrysler offers a seven year warranty and
you won't guarantee your machines past 12 weeks?  I know the answer:
buy AppleCare for the machine.  So I should pay for coverage you should be
providing?  These days, the Mac line is pretty healthy, but after the
infamous video board scam no one trusts Apple and smart buyers just
figure the cost of AppleCare into the price of the machine.  Talk
about a protection racket!  Sure the machine is healthy, but on the
off chance that something happens you'd better be covered because a
repair board swap costs an arm and a leg.

The Mac is now a business machine (which was Scully's stated goal) and
the pricing of the line reflects that.  Apple didn't cut its prices
because home users stopped buying.  No, it was when the big buyers
balked that Apple backed down...cutting prices on machines that they
knew were going to be obselete when they announced the SEx and IIcx.
In short, Apple doesn't care what we think; they care what
MegaMultinational thinks when it goes to buy machines.

So, Apple jams us both on the cost of new machines and upgrades.  In
doing this, though, I think they are killing the goose that is laying
the golden eggs.  The bloom is hardly off the II and it is going to
cost 2 grand to upgrade it.  I think some major buyers are going to
look askance at the turmoil in the Mac line, which means sales volume
will go down and Apple will probably raise prices to keep up profits.

Remember the Model T, John?  Henry Ford only made a few bucks on each
T, but he sold millions of them.  VW turned out cheap Bugs like
hotcakes and made a mint.  The Mac was supposed to be the same kind of
deal.  The Beast Jobs wanted to put a Mac in every home...and he was
right, John.  Control the market and the profits will come, billions
more.  Look at Bill Gates and DOS.  Put a Plus with a SuperDrive on
the market for under $500 and they'll sell like Hula Hoops.  Charge a
reasonable price for upgrades so that a user can buy into the Mac line
for a fair price and stay current with new development at a bearable
cost.  In short, stop trying to screw every possible dollar out of the
Mac market and you'll eventually make a lot more money.

maymudes@husc4.UUCP (David Maymudes,,,4982298) (03/19/89)

I think some people are being a little too hard on Apple.

From article <12101@reed.UUCP>, by wab@reed.UUCP (Bill Baker):
> 
> In article <919@fornax.UUCP> mcdonald@fornax.UUCP (Ken Mcdonald) writes:
>>Sigh.  I just don't understand why Apple does this. . .
> 
> Why?  Scully's profit sharing and stock option package, that's why.
> 
> [stuff about $2000 Mac II --> Mac IIx upgrade deleted]
> 
> Most Macs are obscenely overpriced.  I recall the cover article
> (MacWorld, Macuser?) on the real price of a Mac, where they showed
> that the wholesale price of parts accounted for 1/4 of the list price
> of an SE.  The ratio for the Plus must be even lower.  

A ratio of 4:1 between the cost of parts for a piece of electronics and the
list price appears to be standard in the whole computer industry.

> of an SE.  The ratio for the Plus must be even lower.  
Actually, the parts probably cost relatively _more_ for a Mac Plus, because
it costs Apple slightly more to make, and sells for much less.  Not to mention
the trouble Apple goes to to make two kinds of mice and keyboards...

> Apple's policy on upgrades is also obscene, especially with regard to
> the II line.  An upgrade board shoudln't cost $2000, so why does it?

The upgrade board for the II --> IIx costs $2000 because the motherboard
represents about half the cost of the Mac II that lists for $4000.  Apple
can't really do anything with the old Mac II motherboards, so you pay the
same amount that a IIx would cost, minus a new keyboard, power supply, and 
case.
> Because Apple wants to sell lots of IIx's.  If they charge a lot for a
> new machine then they have to charge a lot for the upgrade or else
> people will just buy the old machine and upgrade it.  And all you
> folks who bought II's are screwed.  [...]
> 
> The most disturbing trend I've seen in the Mac line is planned
> obselesence.  Why no PMMU in the MacII?  Why code a 4meg memory
> limitation in the SE ROM's?  Apple must have been working on the IIx
> at the same time as the II and seen the value of virtual memory.  For
> that matter, why limit the II to 8 meg?  The memory fiasco with the
> IBM PC line should have shown to everybody the stupidity of memory
> limitations.  How much memory can a 68000 address?  A 68020?  A 68030?
> Why design in limitations...unless you want to later remove those
> limitations for a hefty price.

A 68000 can address 16 megabytes of memory, the 68020 and 68030 4 gigabytes
each.  The SE is limited to 4 megabytes because only 1/4 of the address space
is reserved for RAM.  Similarly, the Mac II and IIx are limited to (I believe)
512 megabytes, because the remaining space is reserved for ROM, I/O, and such.

Why no PMMU in the Mac II, you ask?  Because it would have added at least $300
to the price of the machine, and only people who wanted to run A/UX would have
needed it.  If you have a Mac II and are depressed you don't have a IIx, buy
a PMMU.  Get a superdrive, too, if you really want one.  The 16MHz 68030 isn't
that much faster than the '020 in the II.

Apple has done a good job of _not_ designing in limitations.

In short, it does not cost $2000 to redeem a Mac II from obsolescence.  I
would probably buy a IIx or a IIcx if I were buying my computer today, but
that doesn't mean my II is ready for the dustbin.  When System 8 comes out,
I will go out and get a PMMU if I need one, for probably around $200, by that
time.

Of course, this doesn't mean that I don't think Apple shouldn't scrap the
Mac Plus, put the list price of an SE down to $1500, the SEx to $2200, and
complete IIcx systems at around $3000, but I think they're making progress.

						--David Maymudes

maymudes%husc4@harvard.ARPA	maymudes@husc4.harvard.edu
maymudes@husc4.UUCP		maymudes@HARVUNXU.BITNET
...{seismo, harpo, ihnp4, linus, allegra, ut-sally}!harvard!husc4!maymudes
davidm@harvarda.BITNET


						--David Maymudes

maymudes%husc4@harvard.ARPA	maymudes@husc4.harvard.edu
maymudes@husc4.UUCP		maymudes@HARVUNXU.BITNET
..{seismo, harpo, ihnp4, linus, allegra, ut-sally}!harvard!husc4!maymudes
davidm@harvarda.BITNET

amanda@lts.UUCP (Amanda Walker) (03/19/89)

In article <12101@reed.UUCP>, wab@reed.UUCP (Bill Baker) writes:
   
   [...]
   they've got us.  As the Mac line is constantly upgraded, we time and
   again face the choice of paying outrageous prices for new machines and
   upgrades or junking our Macs (the value of which decrease
   precipitously with every upgrade) and buying into another
   graphic-interface system, most of which are also proprietary and
   therefore overpriced.

AAIIEEEEEEEEEEEEEEEEEEEEEE!  no no no NO!

Every time Apple announces a new machine, and upgrade programs for older
machines, somebody posts an article like this (not to mention editorials
in magazines and so on), and I for one am getting god damned tired of it.

You are NEVER faced with the choice of "upgrade or die."  Your Mac never
suddenly becomes less valuable.  It still runs the same software, doesn't
it?  It still, in fact, does just as much or little as it always did.
Nobody comes around in black suits with white ties and violin cases saying,
"That's a Mac Plus, ain't it?  We'll just have to shoot you, then..."

If your machine does what you want it to, what's the problem?  If, on
the other hand, what's important is that your computer be the
biggest/fastest/whatever Macintosh that money can buy, then you have
to pay for it.  As far as Apple is concerned, you bought a machine.
Your choice.  If, later on, you want to buy another machine, you can,
but it will cost you.  If I go to trade in my car, I don't get what I
paid for it.  In a similar way, an older machine plus an upgrade will
cost more dollars than not buying one until now would have.

This is not because Apple is mean and money-hungry.  Think about it.

   I'm a professional in
   the industry and I'll pay top dollar for a state of the art machine,
   and thereby cover Apple's development costs and provide a hefty profit
   to Big Red.  But if Apple is going to keep reaming me for each logic
   board swap, forget it.

Oh, come on.  If you want to *stay* state of the art, you have to pay
as you go.  TANSTAAFL.  By definition, something is only new or state of
the art until something better comes along. 

  $2000 for essentially a 68030 and a PMMU?  If
   Motorola is charging you that much for chips, then I'm putting the
   money I would have spent on a Mac into Motorola stock.

So buy a 68030 and a PMMU and roll your own.  It's not just the <expletive
deleted> hardware cost that you're paying for.  There's a significant
amount of design investment in even an incremental improvement like the IIx,
if nothing else.

You might want to try taking an economics course at your local community
college and learn what resources are actually necessary to bring a
product to market, especially a volatile, high-volume one like this
industry.  The cost of materials is not much of a factor in the early
life of the product, which is all computers get, what with the way
technology is moving these days.

   [...] you won't guarantee your machines past 12 weeks?  I know the answer:
   buy AppleCare for the machine.  So I should pay for coverage you should be
   providing?

Computers don't break very often after an initial burn-in period.  I'd rather
pay for things that actually break rather than pay extra for my machine
(which is how you pay for your car warranty, to use your own analogy).

Why do people go crazy and demand things from vendors in this market that
they wouldn't even dream of asking any other kind of manufacturer?  Sigh.

Enough flaming for now :-).

-- 
Amanda Walker, InterCon Systems Corporation
amanda@lts.UUCP / ...!uunet!lts!amanda / 703.435.8170
--
C combines the flexibility of assembler with the power of assembler.

mentat@walt.cc.utexas.edu (Robert Dorsett) (03/19/89)

In article <1082@lts.UUCP> amanda@lts.UUCP (Amanda Walker) writes:
>In article <12101@reed.UUCP>, wab@reed.UUCP (Bill Baker) writes:
>   
>   [...]
>   they've got us.  As the Mac line is constantly upgraded, we time and
>   again face the choice of paying outrageous prices for new machines and
>
>AAIIEEEEEEEEEEEEEEEEEEEEEE!  no no no NO!
>
>Every time Apple announces a new machine, and upgrade programs for older
>machines, somebody posts an article like this (not to mention editorials
>in magazines and so on), and I for one am getting god damned tired of it.
>
>You are NEVER faced with the choice of "upgrade or die."  Your Mac never

You obviously haven't been using the Mac for very long.  The Macintosh was
originally sold as a CONCEPT--with neither the software or hardware being
adequate to support that concept.  The hardware platform was lame-brained
to begin with; original buyers had to pay for the privilege of obtaining
a *usable* hardware platform (i.e., 512K)--$1000.  The Mac didn't hit its
stride until the Mac Plus ($1000).  In my opinion, both of these upgrades
WERE "upgrade or die" situations--one was instantly forced into software
obsolescence.  Original 128K owners have payed up to $4495 to keep their
computer "current."  

I do, however, think that the Plus-era is perfectly usable for 99% of us--
I like mine, and have no interest in upgrading in the foreseeable future--
in this case, I'm voting with my pocketbook, noting that Apple's releasing
very expensive, haphazardly designed equipment.  When they stabilize with
an architecture, or maybe design an expandable architecture, I'll jump
on the bandwagon.

Right now, I'm somewhat concerned about the new high-density floppy drives.
That, in itself, could turn into a "do or die" situation.  From someone
who recently bought a Mac SE/30, they're INCREDIBLY slow...   I would not
be happy being forced to upgrade to that format--even if they DO make it
easier for publishers to distribute media.


>to pay for it.  As far as Apple is concerned, you bought a machine.
>Your choice.  If, later on, you want to buy another machine, you can,
>but it will cost you.  If I go to trade in my car, I don't get what I
>paid for it.  

Since when does Apple have a mechanism to trade in computers?  THAT I could
go for...


>So buy a 68030 and a PMMU and roll your own.  It's not just the <expletive
>deleted> hardware cost that you're paying for.  There's a significant
>amount of design investment in even an incremental improvement like the IIx,
>if nothing else.

All of which I'm sure Apple more than takes care of in its 1000% price mark-
ups.


>   [...] you won't guarantee your machines past 12 weeks?  I know the answer:
>   buy AppleCare for the machine.  So I should pay for coverage you should be
>   providing?
>
>Computers don't break very often after an initial burn-in period.  I'd rather
>pay for things that actually break rather than pay extra for my machine
>(which is how you pay for your car warranty, to use your own analogy).

As a matter of fact, a whole lot of the original Mac's broke a couple of 
years after the initial burn-in period.  Ever hear of the problems with the
power supplies? :-)   I find it intolerable that computer companies don't
provide long-term warranties.


>Why do people go crazy and demand things from vendors in this market that
>they wouldn't even dream of asking any other kind of manufacturer?  Sigh.

Why do people insist on being apologists for Apple?  The way I see it, (a) if
enough people gripe loudly enough, perhaps the bean counters will pay at-
tention the next time it comes down to pricing a new machine; and (b) if Apple
ever provides a five-year, 50,000-mile bumper-to-bumper warranty on its 
equipment, perhaps people would settle down.



>Amanda Walker, InterCon Systems Corporation
>amanda@lts.UUCP / ...!uunet!lts!amanda / 703.435.8170




Cheers,


Robert Dorsett
Internet: mentat@walt.cc.utexas.edu 
UUCP: ...cs.utexas.edu!walt.cc.utexas.edu!mentat

ben@tasis.utas.oz (Ben Lian) (03/19/89)

In article <12101@reed.UUCP> wab@reed.UUCP (Bill Baker) writes:
>
>In article <919@fornax.UUCP> mcdonald@fornax.UUCP (Ken Mcdonald) writes:
>>Sigh.  I just don't understand why Apple does this. . .
>
>Why?  Scully's profit sharing and stock option package, that's why.
>
>>but the logic board upgrade alone from a Mac II to a Mac IIx is more
>>than $2,000!  Come on now, Apple, what's going on!?  You made your profit
>>off of me when I bought the II, and I wouldn't mind paying you a reasonable
>>profit on the board either, but $2000+ isn't just profit, it is an
>>indication to customers that Apple doesn't care a sou for its customers
>>after the sale is made.  I mean, what am I supposed to think about buying
>>Apple machines in the future when I say to myself, "If I buy this machine right
>>now, I can have full confidence that Apple will try to price any future
>>upgrades completely out of my price range."  Not very confidence-inspiring.

[Rest of diatribe deleted.]

Too right!  Whether or not Apple and Scully really think this way about
marketing the Mac line, this is the impression I get too.  Now here's
my strategy:  I'm going to get rid of the Mac Plus while I still can get
some money for it, take a loan out to acquire a IIcx (and humouring Apple
one last time), then toss out the IIcx for a NeXT when the software for
it matures in about 1 to 1-1/2 years' time.  I'll bet you that NeXT has
really got Apple worried, eh?  Just as commercial companies aim to
maximise the profit of the shareholders, you should aim to maximise what
you get out of the good money you pay for a PC.  To heck with allegiances
if another company produces a better machine, and there is good software
for it as well.

BTW, I don't know if NeXT is going to be able to hold their pricing on
their machine.  The $6,500 announced for their base configuration is
almost too good to be true.


-- bl




-----------------------------------------------------------------------
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Dept. of EE & CS              ARPA  : ben%tasis.utas.oz.au@uunet.uu.net
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A U S T R A L I A                     munnari!tasis.utas.oz!ben
-----------------------------------------------------------------------

ra_robert@gsbacd.uchicago.edu (03/20/89)

In article <11317@ut-emx.UUCP>, mentat@walt.cc.utexas.edu (Robert Dorsett) writes...
[......]
>Why do people insist on being apologists for Apple?  The way I see it, (a) if
>enough people gripe loudly enough, perhaps the bean counters will pay at-
>tention the next time it comes down to pricing a new machine; and (b) if Apple
>ever provides a five-year, 50,000-mile bumper-to-bumper warranty on its 
>equipment, perhaps people would settle down.
> 

Perhaps some people support Apple because they get really sick and tired
of all the complaining that goes on on the net.  Apple makes dumb, unfriendly
decisions.  So do a lot of firms, and people too.   They also do some good
things, like making a really nice computer (the Mac), a computer which I
don't think is "haphazardly" designed.

Your point a) is well taken, but only up to a point.  I think it would be more
accurate to say: if enough people who buy Apple computers complain about
problem X to the people at Apple who make decisions about problem X, then
something will happen.  Thus: complaints on the net about price increases, no
matter how justified those complaints may be, are basically a lot of hot air:
how many "bean counters" do you think read the net?  I know that Apple has some
people who officially check out what's going on here, but most of the people
from Apple who read this stuff are computer people who make the machines, but
don't sell them. 

If you really want to accomplish something -- and I question sometimes how
constructive some of the criticism here is -- why don't you write to Sculley,
or Gasee, or the head of marketing, or the new head of educational markets?
Sure, it might be a bit more trouble to get their names/addresses and actually
print out a letter, but it would accomplish far more than diatribes on the net.

                                                                               
Robert
------
ra_robert@gsbacd.uchicago.edu
------
generic disclaimer: all my opinions are mine

billkatt@sol.engin.umich.edu (billkatt) (03/20/89)

In article <864@tasis.utas.oz> ben@tasis.utas.oz (Ben Lian) writes:
>In article <12101@reed.UUCP> wab@reed.UUCP (Bill Baker) writes:
>>
>>In article <919@fornax.UUCP> mcdonald@fornax.UUCP (Ken Mcdonald) writes:
[Complaints about Apple's pricing and their upgrade program (Which is still
better than IBM's deleted]
>>>now, I can have full confidence that Apple will try to price any future
>>>upgrades completely out of my price range."  Not very confidence-inspiring.
>
>[Rest of diatribe deleted.]
>
>Too right!  Whether or not Apple and Scully really think this way about
>marketing the Mac line, this is the impression I get too.  Now here's
>my strategy:  I'm going to get rid of the Mac Plus while I still can get
>some money for it, take a loan out to acquire a IIcx (and humouring Apple
>one last time), then toss out the IIcx for a NeXT when the software for
>it matures in about 1 to 1-1/2 years' time.  I'll bet you that NeXT has
>really got Apple worried, eh?  Just as commercial companies aim to
>maximise the profit of the shareholders, you should aim to maximise what
>you get out of the good money you pay for a PC.  To heck with allegiances
>if another company produces a better machine, and there is good software
>for it as well.
>
>BTW, I don't know if NeXT is going to be able to hold their pricing on
>their machine.  The $6,500 announced for their base configuration is
>almost too good to be true.
>
What would you be content with?  There is always something better.  As for
a company making a better machine, the NeXT isn't it.  Besides, there is no
software for it.

Here at the University of Michigan, we have 5 or 6 NeXT's just in the
department I work in.  We have a quasi-full time staff member just keeping them
working (they crash all the time), and we have put them out in labs for
students to putter around with because there is no productive work we can do
with them.  The software isn't there, and there are no manuals to look at so
you can write some.  No one here has found the machine so amazing that they
just couldn't resist trying to write software for it.

As for NeXT holding their price, I'm not sure they will
hold together.  RIGHT NOW, you can get a DECStation 3100 (brand new), which
is based on the MIPS R2000 RISC chip.  It runs Ultrix (bsd 4.3 UNIX), and
X Windows.  I.E., it is available right now, and there is a load of software
available for it right now.  X Windows is a STANDARD, so there is much software
for it, unlike NeXTStep which is buggy and has no software written for it.
It runs 10-14 VAX MIPS, the NeXT runs 5 MIPS (and it seems like 2, after
display PostScript is done soaking up processor).  Best of all, we get them
for $6500 with monochrome monitors (15") and 380 meg drives.  The speed is
incredible, the graphics are great (especially on the COLOR machine we have),
software is available, and the price is right.  I don't see how NeXT can
compete with the DECStation 3100.  The only advantage the NeXT has is its
sound chip, and the DECStation is an overwhelming winner in all other ways.

I just don't see how so many people can be duped with the newest media darling,
when what they have does everything they want.  As for Apple being scared, I
don't think the NeXT keeps them awake at night.

+----------------------+----------------------------------------------------+
| Steve Bollinger      | Internet: billkatt@caen.engin.umich.edu            |
| 4297 Sulgrave Dr.    +------+---------------------------------------------+
| Swartz Creek, Mi. 48473     | "My employer doesn't take my opinion any    |
+-----------------------------+  more seriously than you do."               |
| "You remember the IIe, it   +---------------------------------------------+
| was the machine Apple made before they decided people didn't need         |
| machines with big screens, color, or slots."                              |
|                                 - Harry Anderson (from NBC's Night Court) |
+---------------------------------------------------------------------------+

merchant@eleazar.dartmouth.edu (Peter Merchant) (03/20/89)

In article <12101@reed.UUCP> wab@reed.UUCP (Bill Baker) writes:
>Apple's policy on upgrades is also obscene, especially with regard to
>the II line.  An upgrade board shoudln't cost $2000, so why does it?
>Because Apple wants to sell lots of IIx's.  If they charge a lot for a
>new machine then they have to charge a lot for the upgrade or else
>people will just buy the old machine and upgrade it.  And all you
>folks who bought II's are screwed.  I'm in the market for a IIcx, but
>I may just bag it now that I see that it's going to cost me 2 grand or
>more a pop just to keep up with the Jones's.  I'm a professional in
>the industry and I'll pay top dollar for a state of the art machine,
>and thereby cover Apple's development costs and provide a hefty profit
>to Big Red.  But if Apple is going to keep reaming me for each logic
>board swap, forget it.  $2000 for essentially a 68030 and a PMMU?

Keep in mind that they don't just whap a 68030 into Mac II motherboard and say
"Voila!"  There's quite a bit of re-engineering that needs to go on.

Let's try not to blast Apple for making money.  They're a business.  They want
to do that.  Also, keep in mind that the money that gets put in goes into a
number of things that keep Apple going.  One big one is Research and
Development.

You, as a professional in the industry, should have an idea of the cost of
programmers, of hardware engineers, of development, of prototypes, and of all
these things.

>The most disturbing trend I've seen in the Mac line is planned
>obselesence.  Why no PMMU in the MacII?  Why code a 4meg memory
>limitation in the SE ROM's?  Apple must have been working on the IIx
>at the same time as the II and seen the value of virtual memory.  For
>that matter, why limit the II to 8 meg?  The memory fiasco with the
>IBM PC line should have shown to everybody the stupidity of memory
>limitations.  How much memory can a 68000 address?  A 68020?  A 68030?
>Why design in limitations...unless you want to later remove those
>limitations for a hefty price.

I'd bet that the PMMU wasn't put in initially because there was no need for
it.  The operating system didn't do anything with it.  Hell, the operating
system doesn't use it NOW, unless you use A/UX.  I'm sure if they did, you'd
be complaining about having to pay an extra $100 for something that you
couldn't use.

As for memory limitations, keep in mind that the operating system does have to
live somewhere.  Those nifty screen buffers and all have to be mapped to some
physical address in memory.  Besides, the more memory that Apple claims for
it's own, the more space they will have to put in nifty things that will (a)
make our Macintoshes better and (b) preserve compatibility.  Now in some
cases, I wonder about the amount they gobble, too (only an 8 meg ceiling in a
II?) but watch for the next operating system upgrade to conceivably take care
of this.  At least, according to the rumour mill...

>The Mac is now a business machine (which was Scully's stated goal) and
>the pricing of the line reflects that.  Apple didn't cut its prices
>because home users stopped buying.  No, it was when the big buyers
>balked that Apple backed down...cutting prices on machines that they
>knew were going to be obselete when they announced the SEx and IIcx.
>In short, Apple doesn't care what we think; they care what
>MegaMultinational thinks when it goes to buy machines.

Definitely.  MegaMultinational will buy more machines in one year than you
will buy in your entire lifetime.  So, because of this, their opinion matters
more than yours.  They're interested in purchasing technology that will make
their workers more productive and will improve their bottom line.  Thus, if
the happy workers make more money than it costs for these machines, the
businesses are happy.  You, as a home user, are primarily interested in one
thing: Price.  You don't really have a bottom line, except for maybe personal
fulfillment or keeping your checkbook balanced.  I do the latter with a $20
calculator.  Most people do.

>Remember the Model T?  Henry Ford only made a few bucks on each
>T, but he sold millions of them.  VW turned out cheap Bugs like
>hotcakes and made a mint.  The Mac was supposed to be the same kind of
>deal.  The Beast Jobs wanted to put a Mac in every home...and he was
>right, John.  Control the market and the profits will come, billions
>more.  Look at Bill Gates and DOS.  Put a Plus with a SuperDrive on
>the market for under $500 and they'll sell like Hula Hoops.  Charge a
>reasonable price for upgrades so that a user can buy into the Mac line
>for a fair price and stay current with new development at a bearable
>cost.  In short, stop trying to screw every possible dollar out of the
>Mac market and you'll eventually make a lot more money.

Apple cannot possibly hope to compete in price wars.  MS-DOS systems can give
their stuff away because, essentially, there is NO Research and Development
involved in a DOS based system.  Zippy the CloneCo can put together a '386
clone that'll run DOS and Windows cheaper than Apple could put together a
Macintosh.  You'll notice that any company that actually does any development
on DOS systems, such as AST and Compaq, charge almost as much as a Macintosh.
All that a $500 Macintosh would do is (a) steal money from the other higher
priced systems and (b) tax development efforts because they have to support
it with nifty new operating system upgrades.  ("Hey, I payed $500 for this
machine!  What do you mean I can't use Virtual Memory?!??!")

One of the things that I like about Apple is that, while top dollar is payed
for their machines, Apple turns that money around into developments that I can
see and use.  New versions of the operating system that give me real benefits,
like Multitasking (or at least task switching).  New machines, new
conventions, new power.  Now, that power doesn't always come cheap, granted.
Sometimes I have to pay for it.  On the other hand, compare it with DOS and
you'll see what I mean.  The latest feature of DOS is a "command shell" that
replaces some of the more commonly used DOS commands with a graphics-looking
interface ("It's got pull-down menus, just like a Macintosh!").  This is not
what I call "Research and Development".  This is what I call a two-week
project.

Quite honestly, if you're a programmer-type and you like a good machine for
the home to hack around on, check out the Commodore Amiga.  It does alot of
the same stuff the Mac does and is generally cheaper.  While, no, you don't
have Excels, PageMakers, and the like, you do have some quite reasonable
software.
---
"I carry it with me..."                 Peter Merchant (merchant@eleazar.UUCP)
                                              (Peter.G.Merchant@dartmouth.EDU)

billkatt@sol.engin.umich.edu (billkatt) (03/20/89)

In article <12708@dartvax.Dartmouth.EDU> Peter.G.Merchant@dartmouth.edu (Peter Merchant) writes:
>In article <12101@reed.UUCP> wab@reed.UUCP (Bill Baker) writes:
[valid complaints about Apple's pricing deleted]
>>The most disturbing trend I've seen in the Mac line is planned
>>obselesence.  Why no PMMU in the MacII?  Why code a 4meg memory
>>limitation in the SE ROM's?  Apple must have been working on the IIx
>>at the same time as the II and seen the value of virtual memory.  For
>>that matter, why limit the II to 8 meg?  The memory fiasco with the
>>IBM PC line should have shown to everybody the stupidity of memory
>>limitations.  How much memory can a 68000 address?  A 68020?  A 68030?
>>Why design in limitations...unless you want to later remove those
>>limitations for a hefty price.

How dare you make accusations when you don't know anything about the
situation.  If you really had any knowledge about what you are complaining
about, then you would make this accusation.  There is no PMMU in the Mac II
because the 68851 was not available when the Mac II came out, it was only
available in sample test batches.  The 68551 (68451?) was available, but it
sucks.
The 68000 can only access 16 Megabytes of space because there was not a DIP
package big enough to bring out more than 24 pins of address lines.  And, as
it says in Inside Mac III... "In the Macintosh, this is divided into four
equal sections.  The first four Mb are for RAM, the second four Mb are for ROM,
the third are for the SCC, and the last four are for the IWM and VIA."  Apple
did this because back in 1984 when the Mac was designed, it was absurd to
think that someday this design would need to access more than 4Mb of RAM.
By comparison, IBM assumed you would never need more than 640K.  So Apple
could SAVE them and you money by not decoding the upper lines in ROM, SCC,
and IWM/VIA.  When the SE was made, it had to be designed the same to keep
compatibility.  In the Mac II, they stretched it a bit, and split it 50/50
between RAM and I/O and ROM.  Apple did come up with an arcitecture which can
support more than 8Mb, the Mac II.  When switched into 32-bit mode, it can
access far more than the 128 Mb you can put on the motherboard (with 16Mb
SIMMS).  The current OS doesn't run in 32-bit mode because that breaks things
like CDEFs.  Rumour has it that the next system runs in 32-bit mode (and
breaks a LOT of software).

>>Remember the Model T?  Henry Ford only made a few bucks on each
>>T, but he sold millions of them.  VW turned out cheap Bugs like
>>hotcakes and made a mint.  The Mac was supposed to be the same kind of
>>deal.  The Beast Jobs wanted to put a Mac in every home...and he was
>>right, John.  Control the market and the profits will come, billions
>>more.  Look at Bill Gates and DOS.  Put a Plus with a SuperDrive on
>>the market for under $500 and they'll sell like Hula Hoops.  Charge a
>>reasonable price for upgrades so that a user can buy into the Mac line
>>for a fair price and stay current with new development at a bearable
>>cost.  In short, stop trying to screw every possible dollar out of the
>>Mac market and you'll eventually make a lot more money.

Try telling IBM you would like and upgrade from your PS/2 model 30 to a Model
70-A21 (25 Mhz 80386).  They will laugh in your face.  First of all, they don't
do upgrades, you just chuck your old machine.  Second of all, the 70-A21 is
currently out of production because of design flaws.


+----------------------+----------------------------------------------------+
| Steve Bollinger      | Internet: billkatt@sol.engin.umich.edu             |
| 4297 Sulgrave Dr.    +------+---------------------------------------------+
| Swartz Creek, Mi. 48473     | "My employer doesn't take my opinion any    |
+-----------------------------+  more seriously than you do."               |
| "You remember the IIe, it   +---------------------------------------------+
| was the machine Apple made before they decided people didn't need         |
| machines with big screens, color, or slots."                              |
|                                 - Harry Anderson (from NBC's Night Court) |
+---------------------------------------------------------------------------+

amanda@lts.UUCP (Amanda Walker) (03/21/89)

WARNING: This article contains blunt language and may be offensive to
family audiences.  It is also my final word on the subject, at least
on this go-around.  Sigh.  Some of us have work to do.


In article <11317@ut-emx.UUCP>,
	mentat@walt.cc.utexas.edu (Robert Dorsett) writes:
   You obviously haven't been using the Mac for very long.

I guess not.  I've been using them since the original 128K Mac was
introduced.  I've got a well-used copy of the original Inside Mac (you
know, the looseleaf edition that was printed off on a daisywheel
printer with "Insert illustration here" where the pictures were
supposed to go?).  In past jobs I've administered academic Mac sites
consisting of hundreds of machines.  These days I use and program my
Macintosh every working day, working principally on user interface and
networking software.  Yup, I'm a mere novice, all right :-(.

   The Macintosh was originally sold as a CONCEPT--with neither the
   software or hardware being adequate to support that concept.

Bullshit.  Nothing is sold as a concept (aside, perhaps, from real
estate scams :-)).  The Mac was and is sold as a product.  There was
and is a concept behind the product, and that concept *still* isn't
fully realized, but that's a separate issue.

   one was instantly forced into software
   obsolescence.  Original 128K owners have payed up to $4495 to keep their
   computer "current."  

At this point, the 64K ROM->128K ROM upgrade has become and upgrade or
die situation, but IF AND ONLY IF you need new software.  Even this has
more to do with software companies than Apple.

   I do, however, think that the Plus-era is perfectly usable for 99% of us--
   I like mine, and have no interest in upgrading in the foreseeable future--

Right.  So who cares if it's obsolete?  I'm serious here.  A lot of
people (at least on Usenet) seem to think they have a right to have
the best now, because when they bought their machine, it was the best
then.  They don't think this way about their cars, or their stereos,
or whatever; I don't see why the computer ought to be any different.

   in this case, I'm voting with my pocketbook, noting that Apple's releasing
   very expensive, haphazardly designed equipment.

It sure doesn't seem that way to me.  The IIx, IIcx, and SE/30 seem quite
well designed to me.  And I've been on a hardware design team.  And yes,
it was a commercial one, not a class project :-).

   When they stabilize with
   an architecture, or maybe design an expandable architecture, I'll jump
   on the bandwagon.

Like maybe the PC/XT/AT/PS2/clone "architecture"? :-).  Apple's done a
good job balancing changing technology and product stability.  It's hard.

The same boards work in a IIcx that work in a II or IIx (or even an SE/30
if you buy an expansion chassis...).  The same software runs on an
SE/30 as on a Mac Plus.  It runs it better, granted, but that's part of
the point of a growing product line.

   From someone who recently bought a Mac SE/30, they're INCREDIBLY slow...

Well, they're slower than a hard disk, but they are quite noticeably faster
than the 800K disks, especially for reads.  Besides, there are too many
Plusses out there for software companies to switch formats now, not to
mention the difference in media cost.  Look at the AT high-density drive
for a real-world example of this.

   Since when does Apple have a mechanism to trade in computers?  THAT I could
   go for...

Point taken.  I've never met anyone who had a problem selling a used
Mac, though.

   All of which I'm sure Apple more than takes care of in its 1000%
   price mark-ups.

More bullshit.  Apple makes a lot of money.  Apple also (so far) has been
willing to spend a lot of money on the future.  Apple is driving its own
technology, something that costs a lot of money and involves a lot of
risk.

A PC clone manufacturer has to recoup the cost of hardware, and that's
about it.  Apple has to do a lot more.  And they do it well.

   Why do people insist on being apologists for Apple?

Some of us like what they've done so far, and realize how risky it is, and
how well they've met the challenge they've set for themselves.

   if Apple 
   ever provides a five-year, 50,000-mile bumper-to-bumper warranty on its 
   equipment, perhaps people would settle down.

Funny, I had to pay for my 50,000 mile extended warranty.  What's AppleCare?

Apple's not perfect.  No computer company is.  I happen to think, for a
lot of reasons, that Apple's the best we've got, and I don't think that
the economics of this industry are as simple to understand as a lot of
other people seem to think.  Maybe it comes from being on "the other
side of the fence" myself.

Have fun, folks.  I'm outta this one,

-- 
Amanda Walker, InterCon Systems Corporation
amanda@lts.UUCP / ...!uunet!lts!amanda / 703.435.8170
--
"I can only assume this is not the first-class compartment." --HGTtG

kent@lloyd.camex.uucp (Kent Borg) (03/21/89)

In article <12101@reed.UUCP> wab@reed.UUCP (Bill Baker) writes:
>

[A whole bunch of angry stuff about Apple's prices.  His conclusion is
that they are too high.  He is right about that.]

>upgrades or junking our Macs (the value of which decrease
>precipitously with every upgrade) and buying into another

What does he mean `decrease precipitously'?  The Macintosh Plus is
quite old by computer standards, yet the used price is so high that
there is little reason not to buy new--if slicing open the box and
having a little bit of a warrantee is worth anything to you.  The
biggest erosion in the value of a used Plus is Apple lowering the
retail price on new Pluses.

>that the wholesale price of parts accounted for 1/4 of the list price
>of an SE.  The ratio for the Plus must be even lower.  Can you say

Right, but he has the Plus backwards.  A lot of people have estimated
that the SE costs *less* to build than a Plus.  The higher retail
price is for the Slightly Enhanced perception.

>cover the costs of developing new machines.  Admit it: the closed box
>Macs are cash cows you are milking for all the market will bear, both

Here he is right the cash-cow in general, but why concentrate on the
closed boxes?  The open boxes probably have even higher margins.

>The most disturbing trend I've seen in the Mac line is planned
>obselesence.  Why no PMMU in the MacII?  Why code a 4meg memory
>limitation in the SE ROM's?  Apple must have been working on the IIx
>at the same time as the II and seen the value of virtual memory.  For
>that matter, why limit the II to 8 meg?  The memory fiasco with the

Motorola hadn't started selling the MMU when the II came out, the
68030 was also not yet available.  The 4 meg limit in the SE and Plus
is a consession to compatibility with the first Macintoshes.  The
result is that the SE was *very* compatible, but the II had more
problems.  Also, they only have a 16-meg memory map, the 68000 has
only 24 address lines.  The 8 meg limit in the II is also there for
compatibility reasons (with QuickDraw), and it might go away in a few
months, but then Bill will gripe about some favorite piece of
(probably Microsoft) software breaking.  There is no utopia, Bill's
gripes are all real, but they are not all self-consistent.

>What about the warranty?  Apple, a 90 day warranty on a machine that
>costs more than a new car?  Chrysler offers a seven year warranty and

He's right on this one.

>the golden eggs.  The bloom is hardly off the II and it is going to
>cost 2 grand to upgrade it.  I think some major buyers are going to

I forgot, how does Chrysler handle upgrades?  Last I heard if I wanted
the newest, fanciest car, I had to *pay* for it, full price even.
Sure, I can sell my old car, but at a terrible loss, much worse than
the depreciation for Macs.

Last year everybody was complaining that the II was so old and
obsolete, this year the gripe will be over *too many* new machines.

>more.  Look at Bill Gates and DOS.  Put a Plus with a SuperDrive on
>the market for under $500 and they'll sell like Hula Hoops.  Charge a

OK, I'll look at Bill Gates and DOS.  Which is the bigger company
Apple or Microsoft?

Certainly, Macs have large profit margins, but remember how people
laughed at Apple for betting on mice, and windows, and bunches of
other things that `real' computers don't need.  Apple stuck its neck
out, and now it has the BMW.  

It might not be a fast as some Porshes, nor as cheap as a Beetle, but
they own it.  Certainly, they might be able to make more money by
selling more units at lower prices, but *they* don't think so, and its
their call..  (I do think they are wrong.)

If Bill is really completely bent-out-of-shape over their obsolete
line of over-priced computers, he should buy an IBM.  They cost even
more.

Kent Borg
kent@lloyd.uucp
or
...!hscfvax!lloyd!kent

jtn@potomac.ads.com (John T. Nelson) (03/21/89)

> What would you be content with?  There is always something better.  As for
> a company making a better machine, the NeXT isn't it.  Besides, there is no
> software for it.

There wasn't any software for the Mac when it was first introduced
either.

> with them.  The software isn't there, and there are no manuals to look at so
> you can write some.  No one here has found the machine so amazing that they

The machine is still in Beta release... what do you expect?

> I just don't see how so many people can be duped with the newest media
> darling when what they have does everything they want.  As for Apple being
> scared, I don't think the NeXT keeps them awake at night.

They're in different markets ... NeXT is trying to capture the
educational market-place and Apple is hitting on the corporate world
big time.  As a Unix box, the Mac can't compare to the NeXT.

mentat@walt.cc.utexas.edu (Robert Dorsett) (03/21/89)

>Keywords: The Usenet Twit Factor is rising :-(
>
In article <1084@lts.UUCP> amanda@lts.UUCP (Amanda Walker) writes:
>WARNING: This article contains blunt language and may be offensive to
>family audiences.  It is also my final word on the subject, at least
>on this go-around.  Sigh.  Some of us have work to do.

I hesitate to lock horns with such a gargantuan intellect, but since Amanda
seems to singularly lack perspective, I must...


> Amanda lists her credentials

Golly!  Hmm, since we're comparing the dates of our programming references,
what's yours?  My loose-leaf version is March 1984.  Does this mean that if
I'm a few weeks senior to you, my viewpoint is more valid?  WONDERFUL!


>   The Macintosh was originally sold as a CONCEPT--with neither the
>   software or hardware being adequate to support that concept.
>
>Bullshit.  Nothing is sold as a concept (aside, perhaps, from real
>estate scams :-)).  The Mac was and is sold as a product.  There was
>and is a concept behind the product, and that concept *still* isn't
>fully realized, but that's a separate issue.

No, NOT bullshit, Amanda.  The TRUTH.  The Macintosh was marketed on its
concept.  I have dozens of magazine articles, ranging from the Wall Street
Journal to St. Mac, which make a great deal of the CONCEPT of the Macintosh.
I must emphasize this point, since the architecture itself was not usable--
certainly not by PC standards.  If Apple's own marketing figures are to be 
believed, at least 100,000 users were stuck with using MacWrite, MultiPlan,
Habadex, and MS-BASIC for at least nine months--and it actually took as long
as a year and a half to get some good software.


>   one was instantly forced into software
>   obsolescence.  Original 128K owners have payed up to $4495 to keep their
>   computer "current."  
>
>At this point, the 64K ROM->128K ROM upgrade has become and upgrade or
>die situation, but IF AND ONLY IF you need new software.  Even this has
>more to do with software companies than Apple.

No, not really--software companies will take advantage of the hardware plat-
form.  It's unrealistic not to expect them to do so.  In reality, the Macintosh
128 (we're talking memory, not ROM's) was a short-sighted concept: when Apple
should have been making computers, it was building toasters.  If the engineer-
ing articles in Byte in '84 and '85 are to be believed, the original Macintosh
was not what it could have been.

To this day, I have difficulty understanding why the Mac 128 was not released
with at least a high-speed hard disk interface.  Of course, if we give the
gripers on usenet credit, this might be an example of planned obsolescence--
release a limited computer, with lots of marketing (ala NeXT), fund R&D for
the next year or so on initial sales, then nuke it later on, replacing it
with a USEFUL computer.  If this is the case, wouldn't you agree that the
tradition of mistrusting Apple upgrades is somewhat justified?



>   I do, however, think that the Plus-era is perfectly usable for 99% of us--
>   I like mine, and have no interest in upgrading in the foreseeable future--
>
>Right.  So who cares if it's obsolete?  I'm serious here.  A lot of
>people (at least on Usenet) seem to think they have a right to have
>the best now, because when they bought their machine, it was the best
>then.  They don't think this way about their cars, or their stereos,
>or whatever; I don't see why the computer ought to be any different.

Just how many people are griping about the Plus being obsolete?  Not me.  And
not anyone I know.  Seems to me that the people griping loudest are those 
who spend thousands of dollars right before a machine introduction--such as
people who bought SE's in January, right before the SE/30 introduction.  The 
typical "industry" reply is to say that someone would be an idiot to buy a 
Macintosh in January, but a lot of computer users ARE idiots.  Do you think 
that these users should then be forced to take a loss on their SE investment, 
then pour an extra couple grand into buying a superior machine?  I don't. 

I DO think that a means should be made to meet these people halfway.  It 
might not be economical, but it keeps the customer happy.



>It sure doesn't seem that way to me.  The IIx, IIcx, and SE/30 seem quite
>well designed to me.  And I've been on a hardware design team.  And yes,
>it was a commercial one, not a class project :-).

I'm glad you're proud of your vitae, Amanda.



>   When they stabilize with
>   an architecture, or maybe design an expandable architecture, I'll jump
>   on the bandwagon.
>
>Like maybe the PC/XT/AT/PS2/clone "architecture"? :-).  Apple's done a
>good job balancing changing technology and product stability.  It's hard.

No, like the Apple II architecture--the basic 1978-era machine could be
expanded and modified to keep place with technology until the current day.
That's a far cry from the nine-month obsolescence period of current Mac's.
If you want a more sophisticated example, what about S-100 systems?


>The same boards work in a IIcx that work in a II or IIx (or even an SE/30
>if you buy an expansion chassis...). 

How about an SE?  Uh-huh...


> The same software runs on an
>SE/30 as on a Mac Plus.  It runs it better, granted, but that's part of
>the point of a growing product line.

Just how does it run it "better"?  What is your criteria?  Seems to me that
it runs it FASTER, but that's only due to brute-force clock speed.  Surely,
having been a member of a hardware design team, you can clarify your thoughts
better than THAT.



>   All of which I'm sure Apple more than takes care of in its 1000%
>   price mark-ups.
>
>More bullshit.  

You MUST be a college graduate...  


>Apple makes a lot of money.  Apple also (so far) has been
>willing to spend a lot of money on the future.  Apple is driving its own
>technology, something that costs a lot of money and involves a lot of
>risk.

My premiss is that Apple makes a lot more money than it spends on R&D.  When
one considers the tales of, for example, how the Mac 128 was priced, it's
very easy to cultivate a distrust of the company's pricing structures.  And
yes, Amanda, any child knows that there are substantial development costs--
but the issue here is whether, on a $2500 machine, the $200 hardware costs
exceed the development and marketing costs.  Which I believe to be the case.

By the way, Amanda, how does your "development" theory fit into the incredible
overpricing on Apple peripherals?  I mean, merely THAT is sufficient cause
to question the pricing of the CPU boxes.



>A PC clone manufacturer has to recoup the cost of hardware, and that's
>about it.  Apple has to do a lot more.  And they do it well.

That's a matter of opinion.  Unless, of course, you are adding relevant
insight into Apple's problems, and not merely drawing uncorrelated parallels
from your own experiences.



>What's AppleCare?

A protection racket.



>Apple's not perfect.  No computer company is.  I happen to think, for a
>lot of reasons, that Apple's the best we've got

Yes, they produce most usable equipment.  However, I think that Apple
also has a very large number of disgruntled customers.  As soon as a realistic
market competitor appears (if they dare run the gauntlet of Apple's lawyers), 
I think that's going to be the end of Apple Computer.  In today's market,
though, I'm not going to hold my breath.  

And now, to quote the USENET Power Poster's Guide:

No Flames! :-)


> people just don't understand the economics of the industry

Yep, it's hard to understand 35% annual growth rates, all right.


>Amanda Walker, InterCon Systems Corporation



Cheers,

Robert Dorsett
Internet: mentat@walt.cc.utexas.edu
UUCP: ...cs.utexas.edu!walt.cc.utexas.edu!mentat

richard@uva.UUCP (Richard Carels) (03/21/89)

In article <12101@reed.UUCP> wab@reed.UUCP (Bill Baker) writes:
>Remember the Model T?  Henry Ford only made a few bucks on each
>T, but he sold millions of them.  VW turned out cheap Bugs like
>hotcakes and made a mint.  The Mac was supposed to be the same kind of
>deal.  

Yes, remember the Ford Model T?, it was produced for a long time,
without any changes, so when everyone had one, nobody wanted one
anymore (MORAL: you have to trigger the market with new, improved
models to keep making $$).
And, remember the VW Beatle (or Bugs)? They were developed in the
1930's or 1940's, and in the 1970's Volkswagen was still producing
cars based on this, for the 1970's obsolete, model. This was almost
the end of Volkswagen (MORAL: you have to keep up with the modern
developments to stay alive).

Thank God (and APPLE) the MAC is not like any of these two, and APPLE is
spending a lot of money on Research and Development, otherwise we would
have been stuck with 512k MACs forever.

Flames > /dev/null
Disclaimer: These opninions are my own. You can use them free for one day.
            If you like them, send your shareware fee to me.

billkatt@sol.engin.umich.edu (billkatt) (03/22/89)

In article <11346@ut-emx.UUCP> mentat@walt.cc.utexas.edu (Robert Dorsett) writes:
>In article <1084@lts.UUCP> amanda@lts.UUCP (Amanda Walker) writes:
>>WARNING: This article contains blunt language and may be offensive to
>>family audiences.  It is also my final word on the subject, at least
>>on this go-around.  Sigh.  Some of us have work to do.
>
>I hesitate to lock horns with such a gargantuan intellect, but since Amanda
>seems to singularly lack perspective, I must...

You are truly an idiot.
>No, NOT bullshit, Amanda.  The TRUTH.  The Macintosh was marketed on its
>concept.  I have dozens of magazine articles, ranging from the Wall Street
>Journal to St. Mac, which make a great deal of the CONCEPT of the Macintosh.
>I must emphasize this point, since the architecture itself was not usable--
>certainly not by PC standards.  If Apple's own marketing figures are to be 
>believed, at least 100,000 users were stuck with using MacWrite, MultiPlan,
>Habadex, and MS-BASIC for at least nine months--and it actually took as long
>as a year and a half to get some good software.

STUCK with MacWrite and MultiPlan?  MultiPlan was and is better than 1-2-3
version 2.0 and 1-2-3 is much newer.  As for MacWrite, is had WYSIWYG and
pictures containted in text in 1984.  By comparasion, the IBM family just got
WYSIWIG and pictures in text about a year ago with WordPerfect 5.0 (which
still sucks).
>
>
>>   one was instantly forced into software
>>   obsolescence.  Original 128K owners have payed up to $4495 to keep their
>>   computer "current."  
>>
>>At this point, the 64K ROM->128K ROM upgrade has become and upgrade or
>>die situation, but IF AND ONLY IF you need new software.  Even this has
>>more to do with software companies than Apple.
>
>No, not really--software companies will take advantage of the hardware plat-
>form.

That isn't the point.  You can still run the software written before roughly
1987, which was perfectly good software.  Only if you want to run new software
do you NEED an upgrade.

>It's unrealistic not to expect them to do so.  In reality, the Macintosh
>128 (we're talking memory, not ROM's) was a short-sighted concept: when Apple
>should have been making computers, it was building toasters.  If the engineer-
>ing articles in Byte in '84 and '85 are to be believed, the original Macintosh
>was not what it could have been.

If anybody who knows their ass from a hole in the ground is to be believed,
then the IBM PC wasn't everything that it could have been in 1983.

>
>To this day, I have difficulty understanding why the Mac 128 was not released
>with at least a high-speed hard disk interface.  Of course, if we give the
>gripers on usenet credit, this might be an example of planned obsolescence--
>release a limited computer, with lots of marketing (ala NeXT), fund R&D for
>the next year or so on initial sales, then nuke it later on, replacing it
>with a USEFUL computer.  If this is the case, wouldn't you agree that the
>tradition of mistrusting Apple upgrades is somewhat justified?

How many people did you know who had a hard drive in 1984? or 1983, which was
when it was designed.
>
>>   I do, however, think that the Plus-era is perfectly usable for 99% of us--
>>   I like mine, and have no interest in upgrading in the foreseeable future--
>>
>>Right.  So who cares if it's obsolete?  I'm serious here.  A lot of
>>people (at least on Usenet) seem to think they have a right to have
>>the best now, because when they bought their machine, it was the best
>>then.  They don't think this way about their cars, or their stereos,
>>or whatever; I don't see why the computer ought to be any different.
>
>Just how many people are griping about the Plus being obsolete?  Not me.  And
>not anyone I know.  Seems to me that the people griping loudest are those 
>who spend thousands of dollars right before a machine introduction--such as
>people who bought SE's in January, right before the SE/30 introduction. 

Kind of the person who buys a stereo receiver just before the next year's
model comes out with FMX and hi-blend.  They get the shaft, so what is your
point?

>The
>typical "industry" reply is to say that someone would be an idiot to buy a 
>Macintosh in January, but a lot of computer users ARE idiots.  Do you think 
>that these users should then be forced to take a loss on their SE investment, 
>then pour an extra couple grand into buying a superior machine?  I don't. 
>
>I DO think that a means should be made to meet these people halfway.  It 
>might not be economical, but it keeps the customer happy.
>
>>   When they stabilize with
>>   an architecture, or maybe design an expandable architecture, I'll jump
>>   on the bandwagon.
>>
>>Like maybe the PC/XT/AT/PS2/clone "architecture"? :-).  Apple's done a
>>good job balancing changing technology and product stability.  It's hard.
>
>No, like the Apple II architecture--the basic 1978-era machine could be
>expanded and modified to keep place with technology until the current day.
>That's a far cry from the nine-month obsolescence period of current Mac's.
>If you want a more sophisticated example, what about S-100 systems?

You can't run GS/OS on an Apple ][.  Neither can you run AppleWorks.
>
>>The same boards work in a IIcx that work in a II or IIx (or even an SE/30
>>if you buy an expansion chassis...). 
>
>How about an SE?  Uh-huh...

How about 16-bit ISA "AT-bus" cards or MicroChannel cards in a PC, or
Convertible, or even Compaq SLT/286.
>
>> The same software runs on an
>>SE/30 as on a Mac Plus.  It runs it better, granted, but that's part of
>>the point of a growing product line.
>
>Just how does it run it "better"?  What is your criteria?  Seems to me that
>it runs it FASTER, but that's only due to brute-force clock speed.  Surely,
>having been a member of a hardware design team, you can clarify your thoughts
>better than THAT.
>

Just what do you mean by clock speed?  Processor, Co-processor, bus,
ram-refresh, or monitor scan rate?  I would than that you can clarify your
thoughts better than THAT.
>
>>Apple makes a lot of money.  Apple also (so far) has been
>>willing to spend a lot of money on the future.  Apple is driving its own
>>technology, something that costs a lot of money and involves a lot of
>>risk.
>
>My premiss is that Apple makes a lot more money than it spends on R&D.  When
>one considers the tales of, for example, how the Mac 128 was priced, it's
>very easy to cultivate a distrust of the company's pricing structures.  And
>yes, Amanda, any child knows that there are substantial development costs--
>but the issue here is whether, on a $2500 machine, the $200 hardware costs
>exceed the development and marketing costs.  Which I believe to be the case.

Apple doesn't get all $2500.  Dealers put incredible mark-ups on the machines
becuase they are not available mail-order.
>
>By the way, Amanda, how does your "development" theory fit into the incredible
>overpricing on Apple peripherals?  I mean, merely THAT is sufficient cause
>to question the pricing of the CPU boxes.

Who cares, Apple hard drives aren't worth buying, the tape backup sucks, and
CD-ROM is dead.  I refuse to comment on the LaserWriters because I really
love the NTX and would pay full price, and any PostScript printer can replace
an NT.

Apple's products are very sturdy, though.  We have LaserWriter Pluses here at
U of M that have printed more than 25,000,000 pages.  We have a closet full
of NT's waiting to replace them, but the old ones won't break.
>
>>What's AppleCare?
>
>A protection racket.

Agreed.  Macs don't really break except through abuse anyway.  One glaring
exception is the flyback transformers on old 512's.  Everybody makes mistakes.
>
>>Apple's not perfect.  No computer company is.  I happen to think, for a
>>lot of reasons, that Apple's the best we've got
>
>Yes, they produce most usable equipment.  However, I think that Apple
>also has a very large number of disgruntled customers.  As soon as a realistic
>market competitor appears (if they dare run the gauntlet of Apple's lawyers), 
>I think that's going to be the end of Apple Computer.  In today's market,
>though, I'm not going to hold my breath.  

I don't know anyone who is disgruntled with Apple, except price-wise.  And I
think you can blame most of that on dealers.

+----------------------+----------------------------------------------------+
| Steve Bollinger      | Internet: billkatt@sol.engin.umich.edu             |
| 4297 Sulgrave Dr.    +------+---------------------------------------------+
| Swartz Creek, Mi. 48473     | "My employer doesn't take my opinion any    |
+-----------------------------+  more seriously than you do."               |
| "You remember the IIe, it   +---------------------------------------------+
| was the machine Apple made before they decided people didn't need         |
| machines with big screens, color, or slots."                              |
|                                 - Harry Anderson (from NBC's Night Court) |
+---------------------------------------------------------------------------+

fiddler%concertina@Sun.COM (Steve Hix) (03/22/89)

In article <11346@ut-emx.UUCP>, mentat@walt.cc.utexas.edu (Robert Dorsett) writes:
> 
> To this day, I have difficulty understanding why the Mac 128 was not released
> with at least a high-speed hard disk interface.  

Steve Jobs.  At one time he was convinced that the Mac needed no more than
70 characters/line in its display.  He figured this out by examining some
number of typewritten documents...most of which had the margins set to
give 70 characters or less.  I was very nearly roasted by him when I
passed him one day in the hallway and mentioned that 70 might not be
enough for some reasonable applications.  (I was saved when he got
sidetracked into trying to find out where the leak had originated...)

He was entranced with the visual design of the Cuisinart.  Literally.
He was very hot on the notion of the Mac as an appliance: just plug it
into the wall and go.

And the "high-speed" serial ports were a Good Thing, SCSI ports and
the like were unecessary.  And on and on.

> >   When they stabilize with
> >   an architecture, or maybe design an expandable architecture, I'll jump
> >   on the bandwagon.
> >
> No, like the Apple II architecture--the basic 1978-era machine could be
> expanded and modified to keep place with technology until the current day.
> That's a far cry from the nine-month obsolescence period of current Mac's.
> If you want a more sophisticated example, what about S-100 systems?

The Apple ][ what?!!!!

I spent nearly five years in the Apple// division (whatever the name at
any given time).  The Apple//gs is an overpriced slug.  Grossly overpriced.
And it needn't have turned out that way, but that's the way things are
today.  Your example is a very bad one.  It reeks.  I hope the Mac doesn't
follow the Apple//'s trail, much as I enjoyed using my //s for several
years.

> By the way, Amanda, how does your "development" theory fit into the incredible
> overpricing on Apple peripherals?  I mean, merely THAT is sufficient cause
> to question the pricing of the CPU boxes.

Apple (and most other manufacturers) use a fixed (by each given company)
formula for pricing their equipment.  Typically based on their cost per
unit *at the time they begin producing machines for introduction*.

Price schedules for peripherals are different than CPUs, mostly because
more of the peripheral's internals are made by outside suppliers.  You
can bet the prices are going to be higher.  (Take a look at the prices
of DEC or HP peripherals some time...)

Usually the price declines over time, but not at the rate at which the
actual production cost declines.  Not nearly.

Roughly, the original Mac cost about 25% of what the selling price was.
Apple had to pay for production, R&D, rent, office supplies, salaries,
marketing, sales, marketing,...

At one point, shortly after Mr. Sculley joined Apple (one of the best
things to ever happen to the company, imo), twice as much money was
being spent on marketing the Apple// as was spent actually making them.

Apple's support is pathetic.

Apple's warranties are insulting.

Good luck in getting Apple to change their ways.   Me, I'm going to
push for commercial space flight in my lifetime.

mentat@walt.cc.utexas.edu (Robert Dorsett) (03/22/89)

In article <95131@sun.Eng.Sun.COM> fiddler%concertina@Sun.COM (Steve Hix) writes:
>In article <11346@ut-emx.UUCP>, mentat@walt.cc.utexas.edu (Robert Dorsett) writes:
>> To this day, I have difficulty understanding why the Mac 128 was not released
>> with at least a high-speed hard disk interface.  
>
>Steve Jobs.  

The detractors will please note that I have thus far avoided taking jabs
at Jobs... :-)


>I spent nearly five years in the Apple// division (whatever the name at
>any given time).  The Apple//gs is an overpriced slug.  Grossly overpriced.
>And it needn't have turned out that way, but that's the way things are
>today.  Your example is a very bad one.  It reeks.  I hope the Mac doesn't
>follow the Apple//'s trail, much as I enjoyed using my //s for several
>years.

My interest in the Apple II lasted until about 1982.  I still maintain that
a machine that retains some level of expandability--and few can doubt that
the II NEEDED to be expanded--for such a long time is something to be ad-
mired.  Agreed that the //GS is an overpriced slug.  Right now, though, I 
think the II series should be nuked--but considering the attitudes of some
so-called "educators" I know, that would be a very bad market mistake for
Apple.


>> By the way, Amanda, how does your "development" theory fit into the incredible
>> overpricing on Apple peripherals?  I mean, merely THAT is sufficient cause
>> to question the pricing of the CPU boxes.
>
>Apple (and most other manufacturers) use a fixed (by each given company)
>Price schedules for peripherals are different than CPUs, mostly because
>more of the peripheral's internals are made by outside suppliers.  You
>can bet the prices are going to be higher.  (Take a look at the prices
>of DEC or HP peripherals some time...)

Well, I can also look at it like this: a year and a half ago, I bought a
ST-251N hard disk.  Slapped on a power supply, stuck it in a case, installed
a system cable, and had a 40-meg disk--for about $500.  At that time, Apple
was selling their slower 40-meg disk for $2000 (it may have been more; I 
can only remember the Consortium cost). 

The point here that strikes me is that at the time, an IBM user could toss 40 
megs into HIS computer for less than I built *mine*.  Inability to compete on 
the basis of storage has always struck me as a weak point on the Mac.




>At one point, shortly after Mr. Sculley joined Apple (one of the best
>things to ever happen to the company, imo), 

I agree entirely.  I also see evidence that Apple's scrambling to try to create
a more unified machine--there's a lot of leftover garbage from the Apple II
days.  However, that does not help the poor sods who buy overpriced equipment
on the eve of them becoming obsolete.  



>Good luck in getting Apple to change their ways.   Me, I'm going to
>push for commercial space flight in my lifetime.

This is just my annual tirade against Apple.  I like to fool myself into think-
ing it makes a difference.  It's good practice, at least. :-)  There seem to
be an amazing number of ninnies reading the net these days, though...:-)



Cheers,

Robert Dorsett
Internet: mentat@walt.cc.utexas.edu
UUCP: ...cs.utexas.edu!walt.cc.utexas.edu!mentat

mentat@walt.cc.utexas.edu (Robert Dorsett) (03/22/89)

In article <4228fb1e.a590@mag.engin.umich.edu> billkatt@caen.engin.umich.edu (billkatt) writes:
>You are truly an idiot.

Oh, come on kiddies.  Why don't you go into a corner and cool off.  Please 
come back, but only when you're prepared to show at least an iota of maturity.


>STUCK with MacWrite and MultiPlan?  MultiPlan was and is better than 1-2-3
>version 2.0 and 1-2-3 is much newer.  As for MacWrite, is had WYSIWYG and
>pictures containted in text in 1984.  By comparasion, the IBM family just got
>WYSIWIG and pictures in text about a year ago with WordPerfect 5.0 (which
>still sucks).

And with this, Mr. Bilkatt starts off on a totally irrelevant comparison of
the IBM PC to the Macintosh.  My comment was merely meant to point out that
from a "real user's" viewpoint, the PC did--and does--offer business solutions
that work.  It is a continuing strong point, particularly when one considers
that the underlying platform for that software is usually several thousand
dollars cheaper.  It is only since 1986 that the Macintosh has started to
become a viable business machine.  


>>No, not really--software companies will take advantage of the hardware plat-
>>form.
>
>That isn't the point.  You can still run the software written before roughly
>1987, which was perfectly good software.  Only if you want to run new software
>do you NEED an upgrade.

Listen, child, "obsolete" does not mean "broken."  I KNOW that old machines
can run software that was written for them--that's stating the obvious.  I
have a friend with a TI 99/4A that still chirps along running ITS crap.  The
point is that for a long time,the Macintosh user was compelled to upgrade to 
match the computer to his initial expectations--which were, to a very large
extent, fuelled by Apple marketing ("The computer for the rest of us.").



>If anybody who knows their ass from a hole in the ground is to be believed,
>then the IBM PC wasn't everything that it could have been in 1983.

The PC didn't have the model of the Lisa (or the strong influence from 
PARC) to contend with, either.  Expectations among consumers were very high.


>You can't run GS/OS on an Apple ][.  Neither can you run AppleWorks.

I wouldn't know--I gave up on the II a long time ago.  There was a version of
AppleWorks floating around in 1982, which was intended for the II Plus.  
Probably ran on the II, but I can't say.  Personally, I couldn't stand 
Appleworks.


>>>The same boards work in a IIcx that work in a II or IIx (or even an SE/30
>>>if you buy an expansion chassis...). 
>>
>>How about an SE?  Uh-huh...
>
>How about 16-bit ISA "AT-bus" cards or MicroChannel cards in a PC, or
>Convertible, or even Compaq SLT/286.

You're comparing Apples to IBMs again--why?  While you're about it, why not
try to plug in a IIX monitor card into a PC?  I really don't see your point.



>Just what do you mean by clock speed?  Processor, Co-processor, bus,
>ram-refresh, or monitor scan rate?  I would than that you can clarify your
>thoughts better than THAT.

I will leave that to Amanda.


>Apple doesn't get all $2500.  Dealers put incredible mark-ups on the machines
>becuase they are not available mail-order.

I priced it once--at the best, the dealer gets 50%, and usually quite a bit
less.  Dealers don't make much money on hardware, if a number of salesman-
acquaintances are to be believed.




>Agreed.  Macs don't really break except through abuse anyway.  One glaring
>exception is the flyback transformers on old 512's.  Everybody makes mistakes.

Hmm, if that happened on a car, I would suspect we would have seen a major 
callback.



>I don't know anyone who is disgruntled with Apple, except price-wise.  And I
>think you can blame most of that on dealers.

This entire discussion is about prices compared to what one gets, kiddo.  



Robert Dorsett
Internet: mentat@walt.cc.utexas.edu
UUCP: ...cs.utexas.edu!walt.cc.utexas.edu!mentat

ngg@bridge2.3Com.Com (Norman Goodger) (03/24/89)

In article <864@tasis.utas.oz> ben@tasis.utas.oz (Ben Lian) writes:
>
I'm going to get rid of the Mac Plus while I still can get
some money for it, take a loan out to acquire a IIcx (and humouring Apple
one last time), then toss out the IIcx for a NeXT when the software for
it matures in about 1 to 1-1/2 years' time.  I'll bet you that NeXT has
really got Apple worried, eh?  Just as commercial companies aim to
maximise the profit of the shareholders, you should aim to maximise what
you get out of the good money you pay for a PC.  To heck with allegiances
if another company produces a better machine, and there is good software
for it as well.

BTW, I don't know if NeXT is going to be able to hold their pricing on
their machine.  The $6,500 announced for their base configuration is
almost too good to be true.
>>>>>>>>>

I think that the wait for NeXT to do anything is going to be a lot
longer than one thinks, there has not much been made of the "cube"
since a few weeks after it was announceed and Job's short comings
in the machine started to sink in...If it ever really ships, its
not going to dent Apple's market....its still a unix box, and the
average Mac user is not going to love Unix no matter what front
end you stick on it...


-- 
Norm Goodger				SysOp - MacInfo BBS @415-795-8862
3Com Corp.				Co-Sysop FreeSoft RT - GEnie.
Enterprise Systems Division             (I disclaim anything and everything)

ben@tasis.utas.oz (Ben Lian) (03/24/89)

In article <42206779.a590@mag.engin.umich.edu> billkatt@caen.engin.umich.edu (billkatt) writes:
>In article <864@tasis.utas.oz> ben@tasis.utas.oz (Ben Lian) writes:
>>one last time), then toss out the IIcx for a NeXT when the software for
>>it matures in about 1 to 1-1/2 years' time.  I'll bet you that NeXT has
>>really got Apple worried, eh?  Just as commercial companies aim to
>>maximise the profit of the shareholders, you should aim to maximise what
>>you get out of the good money you pay for a PC.  To heck with allegiances
>>if another company produces a better machine, and there is good software
>>for it as well.
>>
>>BTW, I don't know if NeXT is going to be able to hold their pricing on
>>their machine.  The $6,500 announced for their base configuration is
>>almost too good to be true.
>>
>What would you be content with?  There is always something better.  As for
>a company making a better machine, the NeXT isn't it.  Besides, there is no
>software for it.

[Deleted description of problems with NeXT and praise of the Decstation 3100.]

>I just don't see how so many people can be duped with the newest media darling,
>when what they have does everything they want.  As for Apple being scared, I
>don't think the NeXT keeps them awake at night.

Ah ha!  Someone took my bait!  And Touche!  Point is that it is very
to get any objective assessments of new products except through lengthy
hands-on use.  I read the write-ups in BYTE and MacWorld and thought that
the machine was just too good to be true.  HOWEVER, assuming that the
descriptions of the O/S are accurate, then there may yet be salvation for
the machine.  We'll just have to wait and see.  I suspect that the original
enthusiasm for NeXT was caused by the apparently good price/performance
ratio.

As for being content with the Mac family, I am, by and large, but NOT with
their pricing here in Australia.  You should see how much we pay for them,
even from the Consortium.  I am a long time Apple owner, having worked my
way through a II+, a IIe, a Fat Mac and now a Mac Plus, and have seen the
way Apple's prices have jinked up and down.  But then, I guess business is
business, and the only thing to do is to grin and bear it.

And to repeat what I said in my previous posting, if you are in the market
for a new machine and you see better value for money elsewhere, there is
no reason to remain loyal to a brand if it doesn't provide what you perceive
it should.  I've stuck with Apple this far, but they are starting to get
a little too expensive.


-- bl




-----------------------------------------------------------------------
Benjamin Y H Lian             ACSnet: ben@tasis.utas.oz
Dept. of EE & CS              ARPA  : ben%tasis.utas.oz.au@uunet.uu.net
University of Tasmania        BITnet: munnari!tasis.utas.oz!ben@
GPO Box 252C                          uunet.uu.net  (I think)
Hobart, Tasmania 7001         UUCP  : {enea,hplabs,mcvax,uunet,ukc}!
A U S T R A L I A                     munnari!tasis.utas.oz!ben
-----------------------------------------------------------------------

kelvin@cs.utexas.edu (Kelvin Thompson) (03/25/89)

In article <11346@ut-emx.UUCP>, mentat@walt.cc.utexas.edu (Robert Dorsett) writes:
| 
| >  The Macintosh was originally sold as a CONCEPT--with neither the
| >  software or hardware being adequate to support that concept.
| >
| >Bullshit.  Nothing is sold as a concept (aside, perhaps, from real
| >estate scams :-)).  The Mac was and is sold as a product.  There was
| >and is a concept behind the product, and that concept *still* isn't
| >fully realized, but that's a separate issue.
| 
| No, NOT bullshit, Amanda.  The TRUTH.  The Macintosh was marketed on its
| concept.  I have dozens of magazine articles, ranging from the Wall Street
| Journal to St. Mac, which make a great deal of the CONCEPT of the Macintosh.
| I must emphasize this point, since the architecture itself was not usable--
| certainly not by PC standards.  If Apple's own marketing figures are to be 
| believed, at least 100,000 users were stuck with using MacWrite, MultiPlan,
| Habadex, and MS-BASIC for at least nine months--and it actually took as long
| as a year and a half to get some good software.

Well, I was one of those 100,000 users and I found it "useable," whether
or not by "PC standards".  I used a Mac 128 with two floppy drives and an
an Imagewriter to do a 100-page, 20-figure Masters thesis.  True, I had
to partition the thesis into 7-page segments, I eventually had to
give up on merging graphics into MacWrite, and I had to do a lot of
floppy swapping and waiting on Finder....  It certainly would have been
nice to have done it a few years later on a Mac II with a hard disk and
MultiFinder, but I had an October 1984 deadline.  Given the constraints --
fall of 1984, writing a thesis (with figures), my spending power -- the
Mac 128 was the best thing around.  (Plus I had MacTerminal and a modem.)

Screw whatever "concepts" the ads had, the machine was worth the money.

| To this day, I have difficulty understanding why the Mac 128 was not
| released with at least a high-speed hard disk interface.

I have no difficulty:  Apple had to make some design and marketing 
compromises.  The same reason it had 128K instead of 512K of RAM.

| Robert Dorsett
| Internet: mentat@walt.cc.utexas.edu
| UUCP: ...cs.utexas.edu!walt.cc.utexas.edu!mentat

-- 
-- Kelvin Thompson, Lone Rider of the Apocalypse
   kelvin@cs.utexas.edu  {...,uunet}!cs.utexas.edu!kelvin

kathie@tekecs.GWD.TEK.COM (Kathleen Huddleston) (03/25/89)

Dealers do make a healthy profit on Apple, but less that you
might think.  Apple sells to dealers for approx. 65% retail (depends
on your volume -- the really big dealers do a bit better), and the
street prices on Apple things are 70-80% of suggested retail, so dealers make
5-15% per unit.  There are some other factors in the dealer world
(Apple partially supports advertising, etc.), but it's not the huge
profits some might imagine.

sbb@esquire.UUCP (Stephen B. Baumgarten) (03/28/89)

In article <1084@lts.UUCP> amanda@lts.UUCP (Amanda Walker) writes:
>At this point, the 64K ROM->128K ROM upgrade has become and upgrade or
>die situation, but IF AND ONLY IF you need new software.  Even this has
>more to do with software companies than Apple.

Absolutely.  I have a friend who does all her work for law school
on an old 512 with a single 400k disk drive.  Works great for her,
and she has no plans to upgrade in the near future.

I'm still running with my 512->512e->2meg+SCSI (third party) and am
very happy.  Occasionally I feel like I want a bigger screen, but
it's not so important.  I run all the current software (although not
in color, of course), so why does everyone think that they absolutely
need the newest, top-of-the-line Mac?  Why not wait a while and
see what else comes out of Cupertino?

Buy a super-fast 140meg hard disk and a Plus, throw an extra meg of
memory in, and you've got a pretty terrific system (unless you're doing
all sorts of number-crunching, or you want to use PixelPaint, I
suppose).

So what if it's obsolete in a couple of years?  You'll only be out the
money you spent on the Plus, and that's only about a grand or so.  Less
than the Mac II->Mac IIx upgrade cost that some people are griping
about.

And who knows what will be available in 1991.  Maybe you'll really
want one of the first commercially-available NeXTs.  Then how will
you feel with 10 grand sunk in a Mac IIx?

Well, that's enough for now.  As with everything, if you can afford
it, fine, but if you can't, or if you have other things to spend
your money on, well, you just have to make do for a while.  Welcome
to the real world.

--
   Steve Baumgarten             | "New York... when civilization falls apart,
   Davis Polk & Wardwell        |  remember, we were way ahead of you."
   cmcl2!esquire!sbb            | 
   esquire!sbb@cmcl2.nyu.edu    |                           - David Letterman

sbb@esquire.UUCP (Stephen B. Baumgarten) (03/28/89)

In article <4228fb1e.a590@mag.engin.umich.edu> billkatt@caen.engin.umich.edu (billkatt) writes:
>Who cares, Apple hard drives aren't worth buying, the tape backup sucks, and
>CD-ROM is dead.  I refuse to comment on the LaserWriters because I really
>love the NTX and would pay full price, and any PostScript printer can replace
>an NT.

Just a note about the NTX.  Few people seem to have noticed, but it is
truly a breakthrough product (just like the original Macintosh and the
Mac II were).  A few years from now, when *every* printer has
PostScript and *every* printer has a SCSI interface, people will be
griping about how much Apple charges for the NTX, and why they didn't
put a SCSI port on the original LaserWriter, since *everyone* knows
that a printer is useless without 173 resident fonts.

Apple products let you do whole *worlds* more than comparable PC-based
products (and even Unix-based products, unless you're willing to hire a
few sysadmins to maintain your network for you).  They let you do all
this *now*, not five years from now.

It's hard to justify paying $5000 for a 16Mhz 68030 and a floppy drive,
but it becomes much easier when you decide to network a few of them, or
put one or more LaserWriters on AppleTalk and make them available to
every Macintosh you've purchased (running every Macintosh
application).  If my friend at Citibank were running an "inexpensive"
PC-based system, I wouldn't be able to give him the number of a
mail-order house and have him just call up and order a half-dozen
fonts.  "Sure, Mark, just drop them in your System Folder".  Try that
on a PC.  Try adding a second monitor to a PS/2.  Fat chance.  Try
using a *large* monitor on a PS/2.  Does it run with all your
software?  Nope.

In fact, try doing what my friend Mark (who has no technical
background) did at Citibank with their Macintoshes:  buy LocalTalk
cabling, AppleShare, and a LaserWriter and install a complete
functioning network in an afternoon.  Then ask whether it's worth
paying a little extra for your hardware, even if it is just
a terribly slow 68030 with only 1 meg of memory and no fast
static RAM cache or any other bells and whistles.

For all the expense, I think you really do get your money's worth from
a Macintosh system.

So I wish people would stop griping about how much money Apple
is making on each sale and how little of it they're investing
in new hardware design.  Instead, be glad that you can do *now*
what people who own every other type of computer (personal
and otherwise) won't be able to do for years yet.

--
   Steve Baumgarten             | "New York... when civilization falls apart,
   Davis Polk & Wardwell        |  remember, we were way ahead of you."
   cmcl2!esquire!sbb            | 
   esquire!sbb@cmcl2.nyu.edu    |                           - David Letterman

sbb@esquire.UUCP (Stephen B. Baumgarten) (03/28/89)

In article <11374@ut-emx.UUCP> mentat@walt.cc.utexas.edu (Robert Dorsett) writes:
>The point here that strikes me is that at the time, an IBM user could toss 40 
>megs into HIS computer for less than I built *mine*.  Inability to compete on 
>the basis of storage has always struck me as a weak point on the Mac.

It's the PC world's inability to compete on the basis of *software*
that's always struck *me* as more of a problem.  I don't care that my
PC buddies have cheap 80 meg hard disks -- they still can't effectively
use a PostScript printer for the majority of their software, or do even
rudimentary cut and pasting between applications.

And once said IBM user tossed the 40meg disk into his system, he could
run Illustrator, just like you, right?  Or PageMaker?  Or Excel?

Plus, no one forces you to buy peripherals from Apple.  Buy them from
Jasmine and save some bucks.

Apple hardware is definitely overpriced when compared to similar
hardware from other vendors (although it's not *that* much more
expensive than offerings from IBM or Compaq).  But their (system)
software is truly a bargain.

It's good to have a little perspective on the state of computing
before you gripe, gripe, gripe....

(P.S.  I hear DOS 4.0 just broke the 32meg disk size "barrier" and also
lets you run a visual shell.  Wow!  What an advance!  Lots of R&D going
on in the Microsoft labs these days, huh?  I sure am glad I saved all
this money by buying a PC...  :-)

--
   Steve Baumgarten             | "New York... when civilization falls apart,
   Davis Polk & Wardwell        |  remember, we were way ahead of you."
   cmcl2!esquire!sbb            | 
   esquire!sbb@cmcl2.nyu.edu    |                           - David Letterman

sbb@esquire.UUCP (Stephen B. Baumgarten) (03/28/89)

In article <11376@ut-emx.UUCP> mentat@walt.cc.utexas.edu (Robert Dorsett) writes:
>And with this, Mr. Bilkatt starts off on a totally irrelevant comparison of
>the IBM PC to the Macintosh.  My comment was merely meant to point out that
>from a "real user's" viewpoint, the PC did--and does--offer business solutions
>that work.  It is a continuing strong point, particularly when one considers
>that the underlying platform for that software is usually several thousand
>dollars cheaper.

They work only if you don't want to do anything differently than you
did in 1985 or 1986.  But many business now want to run things like
PageMaker, Windows, Illustrator, Excel -- things that were either
available on the Macintosh years ago or were part of it's system
software from the beginning -- and find that they simply can't, because
either the software is just now becoming available or because it makes
too many demands on their hardware.

Which means that all of a sudden that bargain hardware isn't really such
a bargain any more.

And all those old Pluses still run all that software (and all the new
stuff too).  Glad I still have my old, overpriced Plus...

--
   Steve Baumgarten             | "New York... when civilization falls apart,
   Davis Polk & Wardwell        |  remember, we were way ahead of you."
   cmcl2!esquire!sbb            | 
   esquire!sbb@cmcl2.nyu.edu    |                           - David Letterman

ngg@bridge2.3Com.Com (Norman Goodger) (04/06/89)

This message is in response to a couple of messages about mac pricing,
upgrades, super drives, etc. The jist of one poster is obsolesence is
in the mind of the user. If you need a new Mac, you'll buy it or upgrade.

Another poster comes back and says that the Mac was started as a concept,
and was not viable until the Plus came out which forced users to upgrade
to a Plus or die....THere are some good points in each post..and there
was to much stuff to quote.

No Mac user has ever been forced to upgrade, there are people out there
still using 128K Mac's with Write and Paint and its doing what they want
it to. Other people are never satisfied and no matter what Apple did, it
would not make any difference, they would find fault. I for one am glad
that Apple has provided upgrades for most "every" System they've made.
Unlike the "blue" counterparts where your alternative is a clone or a 
new computer, which either way is a new computer for $$$. While the
new upgrade prices are hefty, no one will deny that, you get alot of
performance for your $$ over the machine its replacing, in light of
future system software or if you are moving from say an SE to SE30.
I don't buy the "mac is a Concept" stuff, Job's original visions for
the Mac do not qualify to me as a concept. Marketing scheme perhaps,
but thats as far as it goes. 

The bottom line is you do what you need to do to get your work done.
If that requires a new & faster Mac, you'll pay for it. If your Plus
or SE does the job, why worry about it? BTW  one poster mentioned something
about Apple trade in's for older to newer CPU's, while Apple does not
do this a variety of Dealers do. They'll give you a fair price in trade
for your Mac to which ever new one you want. While NOT all dealers do this
some do. Chances are you could get a few hundred more than you'll get
in trade by selling outright, the opportunity is still there if you do not
want to go thru the hassles of selling to upgrade.




-- 
Norm Goodger				SysOp - MacInfo BBS @415-795-8862
3Com Corp.				Co-Sysop FreeSoft RT - GEnie.
Enterprise Systems Division             (I disclaim anything and everything)