mjohnson@Apple.COM (Mark B. Johnson) (08/02/89)
APPLE ADDS FDHD SUPERDRIVE AND LOWERS PRICE FOR ALL
MACINTOSH SE CONFIGURATIONS
CUPERTINO, California--August 1, 1989--Apple Computer, Inc.
today announced that it will incorporate the Apple FDHD
SuperDrive into all Macintosh SE computers, and will reduce
the suggested retail price of all Macintosh SE 68000-based
configurations by $300 in the U.S, effective immediately.
The enhancement will support customers demanding high capacity
floppy disk storage and will make it easier for customers to
exchange information between a variety of operating environments.
The lower price reflects Apple's ongoing effort to offer
Macintosh technology to broader customer segments.
With this announcement, the Macintosh SE joins the
Macintosh SE/30 and the Macintosh II family in utilizing FDHD
(Floppy Disk High Density) SuperDrive technology. The FDHD
SuperDrive enables users to store up to 1.4 megabytes of
information on floppy disksQnearly twice the storage of
previously used 800k disks. The FDHD SuperDrive also reads
800k and 400k floppy disks, ensuring compatibility with other
Macintosh systems. In addition, FDHD SuperDrive enables
users to exchange data files between Macintosh and Apple II,
MS-DOS, and OS/2 based systems.
"The Macintosh SE is one of the most successful personal
computers ever offered. In fact, according to a recent
industry study, it is the most successful personal computer
ever sold through retail channels," said Randy Battat, Apple
vice president of product marketing. "With SuperDrive as a
standard feature, all Macintosh SE users will be able to more
easily access and manage information in multi-vendor environments
as well as take advantage of greater floppy disk storage.
The combination of this additional functionality and lower
price will improve the Macintosh SE's price/performance value
for customers needing solid productivity, graphics and
connectivity applications coupled with internal expansion
capabilities."
The Macintosh SE with FDHD SuperDrive is currently
available through authorized Apple dealers at a suggested
retail price of $2,869 for the 1 megabyte Macintosh SE with
two FDHD SuperDrives; $3,469 for the 1 megabyte Macintosh SE
with 20 megabyte internal hard disk; and $4,069 for the 2
megabyte Macintosh SE with 40 megabyte internal hard disk.
The new prices reflect a $300 reduction in suggested retail
price on all U.S. configurations.
Apple also plans to offer an upgrade kit to current
Macintosh SE owners which includes the internal FDHD SuperDrive,
current system software release and the necessary logic board
components. It will be available this fall through authorized
Apple dealers.
-30-
Apple, the Apple logo and Macintosh are registered trademarks
of Apple Computer, Inc.
FDHD and SuperDrive are trademarks of Apple Computer, Inc.
END
Mark B. Johnson AppleLink: mjohnson
Developer Technical Support domain: mjohnson@Apple.com
Apple Computer, Inc. UUCP: {amdahl,decwrl,sun,unisoft}!apple!mjohnson
"You gave your life to become the person you are right now. Was it worth it?"
- Richard Bach, _One_masticol@athos.rutgers.edu (Steve Masticola) (08/03/89)
So, whither the Mac Plus? I know Apple's going to orphan the machine eventually; it's just a matter of when. - Steve (masticol@athos.rutgers.edu)