[comp.sys.mac] atari tt

drp9500@ultb.isc.rit.edu (D.R. Paradis) (01/21/90)

  the following is from the january 15 1990 issue of macintosh news


             atari tt: threat to iicx?

  late this month, atari corp. will begin shipping its under-$2000,
16mhz, 68030-powered tt computer.  priced at about one-third of apple's
price for the iix and iicx, this second-generation atari machine could
be a threat to macintosh markets with the addition of the $300 gcr
macintosh rom adapter from gadgets by small.

  equipped witht he gcr cartridge and borrowed mac se roms, the tt will
be able to run the vast majority of macintosh software at a fraction of
apple's mac iix and iicx pricing.

  still, atari is not well know for successful u.s. distribution.
indeed, while the tt laboured through fcc testing in december, it was
shipping in volume in europe.  there, the machine is already a favorite
of german industry and could impact mac sales in a country that is
already below other european companies in per capita mac sales.
stateside, atari's lackluster distribution could make the tt little more
than a 68030 curiosity.  it's pricedat three to four times the average
atari 68000-based st system.  by selling the t, storefront resellers
will put pressure on their already limited resources.

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looks like there is a *new* boss coming to town.......


      "power *without* the price!!!!!!!!!!"