[comp.sys.atari.st] Atari Marketing Strategy

DMiddleton%pco@BCO-MULTICS.ARPA (09/22/87)

Well fans, I hate to tell you but up in the Great White North (Toronto)
the Amiga 500 is being marketted by (sound trumpets TA-Da-Da!!) K-MART!!
Prices are really nuts, but it sure says something about Atari marketing
policy. First cut off the mail orders, relegate the machine to small
companies, and expect it to sell. Being an ST-ite, I find it incredible
that they aren't selling through major stores (e.g. Pennys, Sears) and
letting Commodore walk all over them. Even if legitimate "dealers" were
paid (real green stuff) to repair defective units, it would be better for
market penetration. Buying Federated isn't going to get major market
penetration. Getting a major chain sure would though, and would it ever
cause a massive increase in software development and $$$SALES$$$.

Don Middleton
Honeywell Bull Ltd           "My opinions, and mine alone..."
DMiddleton%pco -at BCO-Multics.ARPA