[comp.sys.atari.st] Atari's new mega st system policy

wayne@inmet.UUCP (06/09/88)

So yesterday I call my local music store where I've seen ST's and
mega ST's displayed, and ask how much for a mega ST ? The guy says
'well we are currently reevaluating whether we will continue to 
carry Atari computers'. HHHHmmmmmm, I thought, being used more and
more by musicians and recently announced that Atari was going after
music stores to carry the line......something is fishy here. So I
call another small music store that I know is an Atari dealer and
the guy says 'well, I hate to tell you this, but Atari has just 
announced that dealers cannot purchase mega St'
s unless they also purchase an Atari laser printer, so I can't 
sell any megas except bundled with their laser printer' 
(this is a one man music store.....not a department store).
So, now I understand why the first store is reevaluating its'
dealership.
So I say ' well give me a price on the 2 and 4 meg mega systems
that you are selling just for the hell of it'. He proceeds to 
give me a price of just under $4000.00 for the 4 meg which includes
a 20 meg hard disk, the laser printer, and a bunch of software
including VIP professional, and some other 'business' oriented 
stuff. The price for a similar package for a 2 meg, no hard disk,
and only one floppy came in at $29xx.xx ( don't remember the exact
change'. My response to him was ' gee....if I HAVE to spend $3000.00
I would probably get a Mac SE with a 20 meg hard disk and no 
laser printer that I don't want anyway....
his response was 'good point'.
FFFFFFFFLLLLLLLLLLAAAAAAAAMMMMMMMMEEEEEE  OOOOOOOONNNNNNNNNN !!!!
   
I hope you guys at Atari are listening:
First you put out your cute little slogan 'power without the price'.
second you build MIDI ports into the machine....obviously you are
thinking of musicians using it. Third you go out of your way to 
court the music industry into really pushing your machine. Fair
enough, it is a good music machine, plenty of music software is
coming out, musicians like it, blah blah blah.
So music stores start carrying it, great. Now memory requirements 
are becoming greater for musicians because of large sequencer data,
multiple applications shells, etc. 
AND NOW YOU ASSHOLES ARE TRYING TO SHOVE YOUR LASER PRINTER THAT MOST
MUSICIANS DON'T WANT DOWN OUR THROAT. 
Don't you understand that music stores are not dept stores ? 
They can't afford to buy a laser printer with each system
to have it sit around a fucking storeroom for years. Don't you
understand that it's a great help to musicians to be able to 
buy their computer (of CHOICE !!!!) from the music store that they
always deal with ? Don't you understand that you are not going to
compete with Apple and increase your prominence in the business world
by alienating all of your musician customers and trying to force 
dealers to force consumers into buying your products ?
And finally, if you as a company were going to make this kind of
policy, why all of the energy to court the music stores into 
becoming dealers......are you guys just fucking crazy or what ?

P.S.  I don't work at a music store....this is from the perspective
of a past 520st owner and (previously) prospective mega owner. At 
this point I would spend twice as much on any other computer than buy
a mega, purely on principal. I think Atari and whoever dreamed up this
little scheme are a bunch of assholes and I think and hope that this
little folly puts your asses right out of business.
 
If the guys at Atari or anyone else has a response to this please 
post it for all to see. Also my name is Keith Hedger and I'm using
the account of a friend of mine.
 
Keith Hedger