[comp.sys.atari.st] Amiga's ad blitz

ins_bac@jhunix.HCF.JHU.EDU (Ajay Choudhri) (10/17/89)

This isn;t significant to anybody's life except Atari's but while eating dinner
and catch some 21 jumpstreet, I was hit with one of CBM's amiga commercials.
i was impressed, they didn;t center on the computer at all but they
had alot of characters that sold the damn thing.  The amiga is a good computer
and all that jazz, but I would rather see more ST's.
Where the hell is the Xmas drive to sell ST's, I haven't seen one ad yet!!
only one I have ever seen recently is "The Fun is back O yes sir eee, its the
2600 from Uhh tar eee"
Jeez, c'mon guys get something together.
 -Ajay Choudhri

now was this actually worth $.02

don@vax1.acs.udel.EDU (Donald R Lloyd) (10/17/89)

The Amiga ads were on Fox?  They were supposed to be on all the networks,
and the big "Kickoff" of them was supposed to be during last night's football
game.  I taped it & fast-forwarded through the whole thing... not one amiga
commercial.
    And they were supposed to start printed ads in Time, Newsweek, and Life,
but the new issue of Time is out, and no Amiga.  So far, it's not much of 
a media "blitz."

-- 
------------------------------------------------------------------------------- | ---------------    Don Lloyd  El Campeador   don@vax1.acs.udel.edu          |
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phoenix@ms.uky.edu (R'ykandar Korra'ti) (10/18/89)

/Line Eaters 'R Us/

All about advertising - if you don't care, skip it now...

In article <4669@udccvax1.acs.udel.EDU> don@vax1.acs.udel.EDU (Donald R Lloyd) writes:
>The Amiga ads were on Fox?  They were supposed to be on all the networks,
>and the big "Kickoff" of them was supposed to be during last night's football
>game.  I taped it & fast-forwarded through the whole thing... not one amiga
>commercial.
     ...in some areas, yes. The commercials weren't network-feed, they were
handed to the local stations. Some local stations didn't run them (like the
local ABC affiliate) which is legal/acceptable/all that.
     Yesterday as a whole was the start of the CBM/Amiga ad campaign, from
what I understand.
>    And they were supposed to start printed ads in Time, Newsweek, and Life,
>but the new issue of Time is out, and no Amiga.  So far, it's not much of 
>a media "blitz."
     From what I understood, the print ads in Time and etc aren't supposed
to start yet. (In fact, I don't know what the exact start date is.) The TV
ads will be for the A500; the print ads, as I understand it, will be for
the A2000 and A2500 in professional settings. The Time/Newsweek/Life(?) ads
are supposed to be seven-page series ads.
     The goal, again as I understand it (I do not now and have never worked
for CBM) is to have 95-98% of the US to have seen at least two Amiga commercials
by the end of the year. To this end, CBM will be spending some $14 million in
advertising, putting it into the list of "Top 80" advertisers, ahead of both
IBM and Apple for the quarter.
     BTW, for those interested; I'm the person who talked about the Atari ST
emulator for the Amiga before. I still have not found a working copy. As I
stated in an earlier post (to c.s.a), I am still working on finding out whether
this thing actually exists in viable form. Both copies I have had have
arrived "damaged;" specifically, the writers of the emulator used "hidden"
files (_not!_ part of the operating system) which were apparently partially
destroyed in transit from the point of origination in Austrailia.
                                                       - R'ykandar.
-- 
| R'ykandar Korra'ti, Editor, LOW ORBIT | phoenix@ms.uky.edu | CIS 72406,370 |
| Elfinkind, Unite! | phoenix@ukma.bitnet | PLink: Skywise | QLink: Bearclaw |

lake@ka3ovk.uucp (Marshall Lake) (10/18/89)

In article <4669@udccvax1.acs.udel.EDU> don@vax1.acs.udel.EDU (Donald R Lloyd) writes:
>The Amiga ads were on Fox?  They were supposed to be on all the networks,
>and the big "Kickoff" of them was supposed to be during last night's football
>game.  I taped it & fast-forwarded through the whole thing... not one amiga
>commercial.
>

I saw an ad for Amiga during the game ... it was late ... during the
fourth quarter I believe.