[comp.sys.atari.st] ST Dealer favors MAC Money...

kar7481@cuphub.cup.edu (Dan Karbowsky;AtariEliteOfPghPa bbs412-384-5609) (12/10/89)

Dealer support DOES seem to be dying....

The primary ST dealer here in the Pittsburgh area has sold off
ALL EXISTING ATARI HARDWARE/SOFTWARE INVENTORY AND REFUSES TO STOCK ANYTHING
UNTIL "Atari gets their marketing act together..."

Gee...I thought AUTHORIZED ATARI DEALERS WERE *REQUIRED* TO KEEP DISPLAY
MODELS >>ON DISPLAY<<!!!???

Anyway, he INSISTS he is NOT dropping his Atari-Certification.


Hmmph. An AUTHORIZED ATARI DEALER WHO DOESN'T ADVERTISE ATARI'S BUT

HAS ( Are you listening "Atari-network-ears"?) AN ENTIRE SHOWROOM OF MAC'S
AND APPLE ][ and //gs products!!!!!!!!!! Again... NO ST STUFF VISIBLE!!!!!


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Bob_BobR_Retelle@cup.portal.com (12/12/89)

Dan Karbowsky mentions:
 
>The primary ST dealer here in the Pittsburgh area has sold off
>ALL EXISTING ATARI HARDWARE/SOFTWARE INVENTORY AND REFUSES TO STOCK ANYTHING
>UNTIL "Atari gets their marketing act together..."
 
Perhaps *that's* why Atari Corp only has about     130     dealers in the
entire United States..?
 
Consider that there are quite a few dealers left in California, and I know
we've got maybe half a dozen here in the Michigan area... that means that
there are  *entire States*  which don't have an Atari dealer...
 
Pretty pitiful, eh..?
 
BobR

gl8f@bessel.acc.Virginia.EDU (Greg Lindahl) (12/13/89)

In article <24929@cup.portal.com> Bob_BobR_Retelle@cup.portal.com writes:

>Perhaps *that's* why Atari Corp only has about     130     dealers in the
>entire United States..?

They do?

Could you be bothered to post a source for this? Reading Atari's annual
report would lead you to believe that they sold at least $100,000,000 of
ST's in the US last year... a million dollars per storefront?

Methinks your numbers are a bit low.

------
Greg Lindahl

Bob_BobR_Retelle@cup.portal.com (12/15/89)

The figure of  130  Atari dealers came from an Atari dealer.  With all the
dealers either going out of business or dropping the Atari line, I don't
think that's too far out of line.  Remember that the sales figures were for
LAST year, and there's been another years worth of deterioration of the
Atari marketplace since then.
 
You only have to read the postings here on UseNet, on the major information
services and on local BBSs all over the US to see evidence of the situation.
There are entire states without a single Atari dealer (and of course, Atari
has stopped mail order sales of STs).  People wanting to buy Atari equipment
keep posting messages asking for help finding a dealer within hundreds of
miles of them.  It's not uncommon to read about someone driving 200 miles to
get TOS 1.4 installed...
 
At any rate, we should be able to see the actual figures for ourselves soon
if Atari follows through on some of the things they're recently been saying
they're going to do.  It used to be that when a third-party developer called
and asked for a list of Atari dealers, they'd be told "NO" in no uncertain
terms... it was "proprietary information", but it looks as if they're
actually going to be releasing this information as part of their new
developers' support.
 
Now if only they can get a more accurate listing of who actually sells
Atari computers than they seem to have now...
 
BobR