[comp.sys.atari.st] "The Atari formula"

merlyn@iwarp.intel.com (Randal Schwartz) (12/21/89)

In article <33294@ucbvax.BERKELEY.EDU>, kawakami@ocf (John Kawakami) writes:
|    Televideo, which five years ago was making $170 million on terminal
| sales, now faces a sea of red ink.  Hartmann plans to use the Atari
| formula to bring back the company's fortunes.  "My pnals are to run a
| lean, lean, lean organization."

The Atari formula?  Hmm, what could that be?

1. Start by making a little video game inside each of the terminals.
Make it play table tennis...

[steps 2 through 5 deleted because I have to get back to work :-]

6. Preannounce lotsa nifty new advanced terminal designs to get the
public taking Televideo as a "serious contender" in the marketplace.

7. Put an end to any preannouncements because of failure to deliver
products within the expected timeframe.

8. Spin off the most profitable section of the company (the
arcade-style graphics board).

9. Purchase a series of consumer retail stores that previously sold
Wyse 60's to eliminate the competition's distribution.

10. Announce a "laptop terminal" through the rumor mill, but deny
it vehemontly in comp.sys.terminal.televideo.

11. Sell off the consumer retail stores at a tremendous loss, to drop
the value of the stock so that the insiders can pick it up cheap.

12. Start selling a "cash-register compatible terminal" with ads in
Business Week and WSJ to advance the "business" image.

13. Have Sig go off to a different company.

:-) :-)

Just a happy user of my old "first off the assembly line" ST,
-- 
/== Randal L. Schwartz, Stonehenge Consulting Services (503)777-0095 ====\
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