[comp.sys.atari.st] Atari Financial condition

cmm1@CUNIXA.CC.COLUMBIA.EDU (Christopher M Mauritz) (03/21/90)

OK, I have finally dug up the reports on Atari's financial condition
(which isn't too good).  I have reviewed the agreement between my
company and the source of the report and I don't feel comfortable about
posting it to the net.  (Getting sued would really bum my ride.)  So
all who are interested (within reason) send me an email request and
I'll send you the highlights of the report.  thank you for you
patience.

For all those who have been doubtful about the decline of Atari's
finances, just take al look at their current ($6) stock price.  If I am
not mistaken, Atari was selling at an all time low of 4.5 right after
the Black Monday crash.  About 6 months ago (I beleive) it was selling
as high as $11-12.  Now the stock market is at an all-time high and
Atari's stock is sitting near the basement again.  Everyone on Wall St.
knows that Atari is in financial trouble and consequently the stock has
lost most of its recent value.  Even the release of the much-touted TT
will really not help too much, as it will take some time to gear up
production and a 16mhz 68030 machine is really not much of a splash
(compared to what it would have been a year ago) and will not generate
and incredible amount of interest in Atari (except for the loyal
userbase it already has (most of whom cannot afford a $3K machine
anyway)).  

Face it, Atari is lounging around on its haunches TRYING to release a
16 mhz 68030 machine while most other manufacturers have had one out
for some time now and have subsequently released 25mhz and 40mhz
machines.

Where does this leave Atari?  In trouble...big trouble.  They are
making money in other eareas, but in computers expect them to take some
hefty losses in the next 1-2.5 years.

As ever, this is my own humble opinion.  Your mileage may vary.

Chris

------------------------------+---------------------------
Chris Mauritz                 |Where there's a BEER,
cmm1@cunixa.cc.columbia.edu   |there's a plan.
(c)All rights reserved.       |
Send flames to /dev/null      |Need I say more?
------------------------------+---------------------------

saj@chinet.chi.il.us (Stephen Jacobs) (03/22/90)

Chris Mauritz has been saying scary things about Atari finances lately.  I just
wanted to make a few fairly obvious, but calming, observations.  First: we 
almost lost Atari in the Federated mess.  I suspect that the accounting by
which there was still something left after the bills for that one were paid
wouldn't stand close examination.  The natural consequence of massively
overstating the worth of a company at a particular time, is that the company
won't seem to be doing very well in adjacent time periods.  So Atari doesn't
seem to be doing as well now as a fair count would show, because they borrowed
from the future last year.  Chris observes that the TT won't be a money maker
early on.  I wonder what that has to do with anything (except perhaps the
urgency with which it gets shoved out the door).  Near as I can make out, the
possible bill-paying products for Atari this year are the Portfolio and the
Lynx (I know, they aren't STs.  The likely ST money maker is the 520,
which the way I read things is about to become the first pleasant-to use
home computer in the US below $700 ->In The Configuration Used<-.  STacy may
make a bit of money this year, but in the short run it's a PR item.  The
TT is business for the future.  The Mega line looks like the developer/academic
special, especially if E graphics and sound catch on.  The ATW and ABC don't
appear to apply to the US market at all, although I understand that profits
from ABC are very welcome.
    Bottom line: if Atari was going to fold soon, they would have done it
already.  But don't put the pension fund into Atari stock.
                               Steve J.

cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) (03/22/90)

[Steve Jacobs' posting about Atari's health deleted]

Whoa!  I didn't say that Atari was going to close up shop tomorrow.  What 
I mean is that they are going to be losing money for a while in the computer
area of their business.  Their R&D is just too far behind the competition.

re:  Portfolio

I have heard from a friend who works at J&R Music World (they carry and sell
a lot of Portfolios) that they are having a LOT of returned defective
machines.  Besides, who would buy one of the things for $400 when you can
pay another $100 and get a very usable Toshiba laptop with standard size
floppies, more memory and the availability of DOS versions above 2.1? 
Granted, the machine is small and cutesy and you can pop it in your briefcase,
but it is rather fragile, expensive and difficult to type on.  If it
was $250 instead of $400 it could compete with the Sharp Wizard as a nifty
little mini-electronic notebook, but it is too expensive and breakable for
that.  Honestly, what are those marketing guys thinking?

re: STacy

Now here is the sleeper of the year.  If Atari can get these babies out
the door and improve the battery life, they will have a winner.  Hehe,
it is funny to note that most of them will be used to emulate Macs.

re: ATW

What ever happened to this machine?  It has been in developer hands for 
ages now and nobody seems to have written anything of consequense for
it and you still can't buy one.

re:  Megas

IMHO, this machine is going to die a slow painful death.  It is impossible
to develop anything for the critter as there are more board revisions
out there than there are people named Jones.  Just ask Avant Garde how
much of a headache it is to prepare for this.  I have seen 5 or 6
STs opened in my life and they all had different mother boards...tsk tsk...
That is a no no if you want people to spend THEIR hard earned money to
develop a product for your machine.

re:  520 ST taking over the "cheap computer" market

I don't think so.  The Amiga 500 is about the same in price and is better
suited to play games (which most people will do with a $300 computer anyway).
Also, the Amiga is MUCH easier to upgrade if the user desires more power
in the future.  The poor 520st user has to throw his machine away and buy
a better machine or pay someone to do a hardware hack (like an accelerator
board).  How many average home users will want this kind of hassle when they
can just plug in new RAM and other goodies into an Amy.  Also, Commodore
is doing a MUCH better job at advertizing.

Wow, this letter seems a bit harsh, but I don't think I've said anything
that is grossly inacurate.  If I have, please correct me.  Atari's 
computers are going to be in the bottoms of America's closets if
the company doesn't shape up.  This would be awful.  Send letters
to the brothers Tramiel and bitch.  I did!  When that didn't work,
I bought another brand.  C'est la vie...

Chris

------------------------------+---------------------------
Chris Mauritz                 |Where there's a BEER,
cmm1@cunixa.cc.columbia.edu   |there's a plan.
(c)All rights reserved.       |
Send flames to /dev/null      |Need I say more?
------------------------------+---------------------------

gl8f@astsun7.astro.Virginia.EDU (Greg Lindahl) (03/23/90)

In article <1990Mar22.071155.5496@cunixf.cc.columbia.edu> cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) writes:

[ A long time ago, Chris posted that Atari was "highly leveraged". I
asked him to look this up to see if it was true. He never posted
whether it was or not. Could someone please check this? ]

>[Steve Jacobs' posting about Atari's health deleted]
>
>Whoa!  I didn't say that Atari was going to close up shop tomorrow.  What 
>I mean is that they are going to be losing money for a while in the computer
>area of their business.  Their R&D is just too far behind the competition.

Atari made money in the computer area of their business in the 4th
quarter of 1989. Giving that revenues and profits lagged for 3
quarters and now new products are shipping in a quarter in which
revenues and profit rose, it seems clear that Atari is entering a new
product cycle. The figures don't support your assertions.

>re:  Portfolio

[ criticism of Portfolio deleted ]

If you think the Portfolio is so ill-positioned, you must think people
are really stupid to pay $2000 for a Poquet portable. After all, it
has no more features than one of those Toshiba things, but it lacks a
floppy drive.

The market, not the pundits, will determine the Portfolio's success.
Thus far Atari has sold a bunch of them. Of course, they have to get
their defect rate down, and they will have to discount the price from
its current level.

>re: ATW
>
>What ever happened to this machine?  It has been in developer hands for 
>ages now and nobody seems to have written anything of consequense for
>it and you still can't buy one.

There have been several postings from people in England who have
bought production models. It seems that it is being marketed as a
niche product in England, which is much more interested in the
Transputer than the US.

>re:  Megas
>
>IMHO, this machine is going to die a slow painful death.  It is impossible
>to develop anything for the critter as there are more board revisions
>out there than there are people named Jones.

Joe Average User doesn't buy hardware upgrades for his motherboard,
other than memory. Personally, I'd rather buy an STe if I could choose
any ST model just because it's so cheap to plug in SIMMs.

>re:  520 ST taking over the "cheap computer" market
>
>I don't think so.  The Amiga 500 is about the same in price and is better
>suited to play games (which most people will do with a $300 computer anyway).

Compare the STe to the Amiga 500. Given that all STes have SIMM slots,
it's easier and cheaper to upgrade STe memory than Amiga 500 memory.
Each entry-level system has its strengths and weaknesses, and I doubt
either one is going to eliminate the other.

>Wow, this letter seems a bit harsh, but I don't think I've said anything
>that is grossly inacurate.

Well, your claim that Atari is "highly leveraged" was never confirmed,
and you seem to think that Atari is losing money when they're making
money. You also might consider that they are at the beginning of a new
product cycle. If revenues remain at about 450 million $, and profit
rise to a mere 10% (they've done better in the past) , then the stock
at its current price will end up around 10:1 P/E. It's probable that
revenues will actually rise 20% or more in the next year. I'm very
surprised that they earned anything in 4Q89 despite making big
investments in new product production.

Obviously Atari is not a safe investment. But, IMHO, it is not a bad
investment at the current stock price.

>  Atari's 
> computers are going to be in the bottoms of America's closets if
> the company doesn't shape up.

Revenues are rising also. Have a nice day, and please post some
*facts* about Atari's long-term debt.

Greg Lindahl
gl8f@virginia.edu                  I gave my lunch for space-sickness research.

cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) (03/23/90)

Your posting was rather annoying, as I TOLD you that I was going to send you
the complete financial report when I got it into computer-readable form
(which I have just completed today).  For your information, the company's
debt/financial worth ratio is roughly 3 to 1.  I would call that HIGHLY
leveraged wouldn't you?

Not only that, but they have been consistently delaying payments to
their suppliers (not a good sign) and have been REFUSED credit in the
recent past because of it.  They are MUCH less liquid than most companies
in their industry and they have a very sluggish turnover in inventory.

Also, it doesn't help matters that their main trade facility is denominated
in Yen (I believe it was for ~US$13,500,000) and thus will buy less 
in every market ecxept in Japan as the Yen depreciates.

I'm a bit tired so I'll save the rest of reality for later.  I wasn't trying
to delay this information and I resent your implications that I was 
somehow lying.  The facts speak for themselves, Greg.  Wake up and smell
the coffee.

Have a nice day.

Chris
------------------------------+---------------------------
Chris Mauritz                 |Where there's a BEER,
cmm1@cunixa.cc.columbia.edu   |there's a plan.
(c)All rights reserved.       |
Send flames to /dev/null      |Need I say more?
------------------------------+---------------------------

mitsolid@acf5.NYU.EDU (Thanasis Mitsolides) (03/23/90)

/* acf5:comp.sys.atari.st / gl8f@astsun7.astro.Virginia.EDU (Greg Lindahl) 
> I'm very
> surprised that they earned anything in 4Q89 despite making big
> investments in new product production.

Yes that must be  the (agreably) complex process
of designing a computer  working at 16 (sixteen!) MHz
which even (yes even that...) includes SIMM slots!
But most impressive of all: The screen resolution.
It will actually support the screen resolution used in IBM-PC compatibles
the last two years.  A full 640x480 at 16 colors!!!!!!

But wait. This amazing system will include ONE EXPANSION SLOT.
Consider: Even a cheap PC-compatible (introduced LESS than 6 years ago)
rarely has more that 5 expansion slots!!!!!!!

As if the specifications alone were not enough to bogle one's mind,
it has been said that the system may reach mass production
less than a year after its official introduction.
And yes, the official introduction is expected 
before this comming Christmas!

There is more. Unix, whose full blown implementations only resently
(2 years ago) appeared in the PC world is currently under development.
U
Thanasis

cosc10hv@elroy.uh.edu (Paul Sears) (03/24/90)

In article <1990Mar21.215753.8966@chinet.chi.il.us>, saj@chinet.chi.il.us (Stephen Jacobs) writes:
>  The Mega line looks like the developer/academic
> special, especially if E graphics and sound catch on.  The ATW and ABC don't
> appear to apply to the US market at all, although I understand that profits
> from ABC are very welcome.
>                                Steve J.

One question, what is the ATW and the ABC - I have (honestly) never heard of
those before...
-- 
 
                -------------------------------------------- 
                |  Paul Sears       University of Houston  |
                | "ThunderCat"      ---------------------  |
                |                   COSC10HV@Elroy.Uh.Edu  |
                | 129.7.1.2      or TECHJW@Elroy.Uh.Edu    |
                |__________________________________________|
 
        'the greater an individual's power over others, 
        the greater the evil that might possibly originate with him' 
                -  PROPAGANDA, off the CD, A SECRET WISH
 
 

mitsolid@acf5.NYU.EDU (Thanasis Mitsolides) (03/24/90)

/* acf5:comp.sys.atari.st / gl8f@astsun7.astro.Virginia.EDU (Greg Lindahl) 
> I'm very
> surprised that they earned anything in 4Q89 despite making big
> investments in new product production.

Yes that must be  the (agreably) complex process
of designing a computer  working at 16 (sixteen!) MHz
which even (yes even that...) includes SIMM slots!
But most impressive of all: The screen resolution.
It will actually support the screen resolution used in IBM-PC compatibles
the last two years.  A full 640x480 at 16 colors!!!!!!

But wait. This amazing system will include ONE EXPANSION SLOT.
Consider: Even a PC-compatible (introduced LESS than 6 years ago)
rarely has more that 5 expansion slots!!!!!!!

As if the specifications alone were not enough to bogle one's mind,
it has been said that the system may reach mass production
less than a year after its official introduction.
And yes, the official introduction is expected 
before this comming Christmas!

There is more. Unix, whose full blown implementations only resently
(2 years ago) appeared in the PC world is currently under development.

Man, am I impressed. I can sleep from the excitement.

Thanasis

perand@nada.kth.se (Per Andersson) (03/25/90)

In article <5780001@acf5.NYU.EDU> mitsolid@acf5.NYU.EDU (Thanasis Mitsolides) writes:
>Yes that must be  the (agreably) complex process
>of designing a computer  working at 16 (sixteen!) MHz
>[ lots more]

Why shouldn't it be complex and expensive to construct a new computer ?
And why should it help that IBM constructed a brain-dead computer based
on a brain-dead chip in '81. Atari didn't base this construction on this 
and therefor your flame on Atari seems out of place. You can buy a PC 
instead of flaming Atari for making machines adressing more than 1 meg
of memory. Not sure what your comment was indicating, really ?

Per
-- 
---
Per Andersson
Royal Institute of Technology, Stockholm, Sweden
perand@admin.kth.se, @nada.kth.se 

cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) (03/25/90)

In article <3204@draken.nada.kth.se> perand@nada.kth.se (Per Andersson) writes:
>In article <5780001@acf5.NYU.EDU> mitsolid@acf5.NYU.EDU (Thanasis Mitsolides) writes:
>>Yes that must be  the (agreably) complex process
>>of designing a computer  working at 16 (sixteen!) MHz
>>[ lots more]
>
>Why shouldn't it be complex and expensive to construct a new computer ?
>And why should it help that IBM constructed a brain-dead computer based
>on a brain-dead chip in '81. Atari didn't base this construction on this 
>and therefor your flame on Atari seems out of place. You can buy a PC 
>instead of flaming Atari for making machines adressing more than 1 meg
>of memory. Not sure what your comment was indicating, really ?
>
>Per
>-- 
>---
>Per Andersson
>Royal Institute of Technology, Stockholm, Sweden
>perand@admin.kth.se, @nada.kth.se 

Give me a break.  I think that Atari (correct me if I'm wrong) is WAY behind
the competition as far as R&D is concerned. They are going down.  You heard
it here first.  They cannot afford the R&D cash to keep up with current 
technology.  They didn't even invent the Portfolio or the ATW, they licensed
the technology from the inventors.  Where is all that R&D cash going???
Is it going to the improvement in TOS (giggle...heee heee ho ho ho)?
Atari's operating costs are increasing at an alarming rate, yet they are
not producing anything new.  (Do I hear violins playing??)

Chris





------------------------------+---------------------------
Chris Mauritz                 |Where there's a BEER,
cmm1@cunixa.cc.columbia.edu   |there's a plan.
(c)All rights reserved.       |
Send flames to /dev/null      |Need I say more?
------------------------------+---------------------------

Bob_BobR_Retelle@cup.portal.com (03/25/90)

Interesting stuff...
 
Just a couple of comments...
 
Atari *can't* improve the battery life in the STACEY, so they'd decided to
DROP battery power altogether.   The computer will be a "transportable" versi
of the ST, but you'll need an AC power outlet nearby to use it.
 
A third-party developer is working on a "gel-cell" battery for the STACEY, bu
it's going to be a LARGE unit that you'll snap your STACEY into, and it
will cost several hundred dollars.
 
The MEGA line may or may not have "E" style graphics and sound... Atari only
informally asked developers how they'd feel about a MEGA with STe style
features.  IF Atari did decide to produce such a unit, it likely wouldn't
hit the market for several years (based on past performance).
 
The Portfolio may be selling well (by whose standards?) to people who have
a lot of money to spend on toys of limited usefulness, but I'd like to see
some sales-figures comparisons between the Portfolio and truly useful
mini-sized MS-DOS compatibles like the Toshiba line.
 
The 520ST already *had* its opportunity to "take over the cheap computer
market", FIVE YEARS ago, and Atari blew its technological lead.  Now, I
see people buying $299 IBM PC clones from Radio Shack.  It doesn't matter
that the ST is technologically superior, if the buying public has never
heard of them.

As for the comment that "it seems clear that Atari is entering a new
product cycle"...    Atari is  *ALWAYS*  entering a "new product cycle"..
Real Soon Now, Second Quarter, by the End of the Year...  perhaps
Wall Street has caught onto Atari's "Boy who cried Wolf" tactics..?
 
BobR

gl8f@astsun9.astro.Virginia.EDU (Greg Lindahl) (03/26/90)

In article <28271@cup.portal.com> Bob_BobR_Retelle@cup.portal.com writes:

>The Portfolio may be selling well (by whose standards?) to people who have
>a lot of money to spend on toys of limited usefulness, but I'd like to see
>some sales-figures comparisons between the Portfolio and truly useful
>mini-sized MS-DOS compatibles like the Toshiba line.

You might note that Radio Shack just released a $400 "palm-top"
machine which is much more limited than the Portfolio. It seems that
several companies think that there's a market here, and Atari has the
nicest package. Also, the only MS-DOS compatible that's as small as
the Portfolio is the Poquet, which is $2000. The Toshiba is a pig next
to either of them. The Atari (and Radio Shack) gamble is that there is
a market among people who don't want to lug around some huge laptop.

Damn, those Poquets are nice, too. It seems that lots of people have a
lot of money to spend on that toy, when they could spend 1/3 as much
to get the same thing, only heavier and with a better keyboard and a
real floppy drive.

>As for the comment that "it seems clear that Atari is entering a new
>product cycle"...    Atari is  *ALWAYS*  entering a "new product cycle"..
>Real Soon Now, Second Quarter, by the End of the Year...  perhaps
>Wall Street has caught onto Atari's "Boy who cried Wolf" tactics..?

Yes, but this time they delivered new products (STe, Lynx, Portfolio)
and revenues and income are rising instead of falling. A new product
cycle isn't something a company announces, it's something you can see
in the financial figures. And the financial figures say that revenues
are up.

Greg Lindahl
gl8f@virginia.edu                  I gave my lunch for space-sickness research.

rick@jhunix.HCF.JHU.EDU (Eric Ruck) (03/26/90)

I think the talk of financial health isn't all it's cracked up to be, nor is
the talk of what or won't Atari do in the future, as per announced.  I think
a wait and see attitude is about the only reasonable stance.  No, I won't
rush out and buy Atari stock (unless maybe it hits <$5 before the TT is out--
easy come, easy go) but I'm don't hear the violins yet either.

I think it is interesting that the machine Atari introduced soemthing like
five years ago is still somewhat competitive even though it is virtually
unchanged.  If they do get the legendary TT out I assume that even if it
isn't the most technologically staggering display of price per power,
it will have the same flexibility as the old platform, and the people who
see its potential, however few they may be, will support it until the
next computer revolution.

I know for a fact that people are getting tired of paying premium dollars
for overpriced toys.  Although the Macintosh is popular among college
students, the once enthused professors are getting tired of shelling out the
kind of money that Apple is asking for for technology that is impressive
but for most people meaningless.  Granted, they're not rushing to Atari
or Commodore, but these machines may get their day.

Eric Ruck

Incidentally, even though I'm hardly overwhelmed by Atari's performance,
at this time I would still buy another Mega 2, or recommend a first Mega
2 to fellow college students.  I am pleased with the whole system for my
modest needs, as the mouse is nice, keyboard feel excellent, and the
software (WordPerfect and Uniterm) just what the doctor ordered.  And it
saves me a few dollars over the other machines.

david.megginson@canremote.uucp (DAVID MEGGINSON) (03/26/90)

I don't know why we're all so worried about the future of Atari. Right 
now, my ST lets me do some decent DTP, read e-mail, word process, and 
(using MT-CShell) gives me an incredibly cheap platform for developing 
Unix-like software at home instead of spending too much time sitting 
in front of an orange monitor under florescent lights. Sure, it's out of
date -- so are the Mac, Amiga, and anything which runs MS DOS (I include
Windows and MSDOS's messy follower, OS2). There's a new generation on 
the horizon, which will be so much larger and faster than any home 
computers that we won't know how we ever got along with only a few lousy
megabytes and speeds under 50mhz. We'll have multi-gigabyte HDs and 
machines running really nice graphic interfaces on top of a (usually 
invisible) Unix, all for a little more than the price of an ST today.

But it is still today. I've used (and programmed for) MSDOS, and it's a 
real pain. I like Unix, but I miss GEM, which is very easy to program. 
I'm ready to dump my mega 2 as soon as I can afford something better, 
but I'm not ready to whine about it in the mean time. Sure it's cheap. 
Sure Atari has no future, but neither do car manufacturers. Let's worry 
about these things tomorrow.


David Megginson, Centre for Medieval Studies
BITNET: meggin@vm.epas.utoronto.ca
---
 * Via ProDoor 3.1R 

gl8f@astsun.astro.Virginia.EDU (Greg Lindahl) (03/26/90)

At the risk of boring everyone...

In article <1990Mar23.010055.12116@cunixf.cc.columbia.edu> cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) writes:
>
>Your posting was rather annoying, as I TOLD you that I was going to send you
>the complete financial report when I got it into computer-readable form
>(which I have just completed today).

Apologies. Chris has been very helpful, giving me some interesting
facts in email.

>  For your information, the company's
>debt/financial worth ratio is roughly 3 to 1.  I would call that HIGHLY
>leveraged wouldn't you?

A companies worth can be estimated in several ways. Atari has roughly
US$175 million in debt, US$450 million in sales, and a naieve
calculation gives a US$300 million value on the stock market. Yes, the
"financial worth" of the company says that it's leveraged. But other
analysies of the worth of the company says it isn't very leveraged.
What's important is this: even if they kept on performaning poorly,
they have enough cash to make interest payments for several years. So
they're in no immediate danger of going bankrupt.

>Not only that, but they have been consistently delaying payments to
>their suppliers (not a good sign) and have been REFUSED credit in the
>recent past because of it.

This is true. But this is the way Atari has always been, and their
payment record has not gotten much worse recently. They behaved this
way back when they had two hundred million in the bank... so this is
not something that is getting worse and indicates impending doom.

I do not know what their current cash flow looks like. But they made
an operating profit in the 4th quarter of 1989, so you would expect
that the cash flow situation is getting better.

>  They are MUCH less liquid than most companies
>in their industry and they have a very sluggish turnover in inventory.

This is true, and this is not good.

Also, Chris pointed out in email that Atari's debt rating from Moody's
is a B3 - not good. But this was recently re-evaluated and stayed the
same. Again, not getting worse.

The fundamental source of the disagreement with Chris and I seems to
be Atari's new products. He does not believe they will succeed in the
market. I believe they are showing signs that they are already
succeeding, given that Atari's revenues were up in the 4th quarter of
1989, the first quarter that the Lynx, Portfolio, and the STe (in
Europe) were available. This good news comes after 3 down quarters. I
have not seen a breakdown of revenue to see if, for example, ST sales
were down...  what I've heard suggests that Atari video game revenues
were definately dropping.

Atari is definately not going bankrupt soon. Whether or not the stock
is a good investment at $6 is an open question.

Cheers!

Greg Lindahl
gl8f@virginia.edu                  I gave my lunch for space-sickness research.

cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) (03/26/90)

In article <1990Mar25.184244.7530@murdoch.acc.Virginia.EDU> gl8f@astsun9.astro.Virginia.EDU (Greg Lindahl) writes:
>
>>As for the comment that "it seems clear that Atari is entering a new
>>product cycle"...    Atari is  *ALWAYS*  entering a "new product cycle"..
>>Real Soon Now, Second Quarter, by the End of the Year...  perhaps
>>Wall Street has caught onto Atari's "Boy who cried Wolf" tactics..?
>
>Yes, but this time they delivered new products (STe, Lynx, Portfolio)
>and revenues and income are rising instead of falling. A new product
>cycle isn't something a company announces, it's something you can see
>in the financial figures. And the financial figures say that revenues
>are up.

Greg, I must take issue with your interpretation of the facts and figures.
The sales trend for Atari Corp is DOWN.  Their "increase" in revenue
does not exist.  Sure, their revenue did increase last quarter to
$4 million from an $84 million loss.  C'mon, I know you're a big ST
fan, but your standing up for Atari Corp's finances like this is a 
bit foolish.  Meanwhile, their backoffice expenses are rising alot
more quickly than their "profits."  I am not senselessly flaming this
company, but the numbers tell a much different story than you suggest.
BTW, keep your eyes out for Moodys to downgrade Atari's $75 million
europaper from B3 to ???....

>
>Greg Lindahl
>gl8f@virginia.edu                  I gave my lunch for space-sickness research.


------------------------------+---------------------------
Chris Mauritz                 |Where there's a BEER,
cmm1@cunixa.cc.columbia.edu   |there's a plan.
(c)All rights reserved.       |
Send flames to /dev/null      |Air Warrior is king!
------------------------------+---------------------------

gl8f@astsun9.astro.Virginia.EDU (Greg Lindahl) (03/26/90)

In article <1990Mar26.044419.11661@cunixf.cc.columbia.edu> cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) writes:

>Greg, I must take issue with your interpretation of the facts and figures.

Feel free, but be careful of your facts.

>The sales trend for Atari Corp is DOWN.

SALES for the first three quarters of fiscal year 89 are DOWN. Sales
for the last quarter, the Christmas season, were UP over 4Q88. Yearly
sales were down as a whole.

Sales for the 4th quarter were up, right when the new produts were
delivered. Ergo, Atari's new products are selling.

Now, you can choose to quote the yearly figure, DOWN, or you can quote
the 4th quarter figure, UP. But please avoid insulting the
intelligence of the readers here and tell them which figure you're
talking about.

>  Their "increase" in revenue
>does not exist.  Sure, their revenue did increase last quarter to
>$4 million from an $84 million loss.

WRONG. They showed a $4 million operating _profit_ in the 4th quarter.
Profit, not revenue. The $84 million dollars lost last year was due to
a $100 million dollar write-off for Federated on top of $16 million of
operating profit.

In short, operating _profit_ for Atari Corp, excluding Federated, was
down. But 4th quarter _revenues_ for Atari Corp were up. Of course,
they need to fix the expense side of the business to make their normal
margins.

>  C'mon, I know you're a big ST
>fan, but your standing up for Atari Corp's finances like this is a 
>bit foolish.

Well, at least I can read financial reports and not totally goof up
when it comes time to post. And I make an attempt to specify what I'm
talknig about when it comes to trends: quarters, or yearly figures.

>  Meanwhile, their backoffice expenses are rising alot
>more quickly than their "profits."

No wonder they fired 15% of the staff. They are watching costs. This
is something that Uncle Jack is pretty good at.

If you're going to make claims about revenues and profits, please
quote the correct numbers. In order to understand Atari's numbers, you
have to watch Federated and make sure you're looking only at the Atari
Corp numbers, which is their current business operation. And you need
to make sure you aren't getting profits and revenues mixed up. And you
need to make sure, when you're wondering if NEW products are selling
well, that you are looking the right quarter's results.

Have a nice day.

Greg Lindahl
gl8f@virginia.edu                  I gave my lunch for space-sickness research.

saj@chinet.chi.il.us (Stephen Jacobs) (03/26/90)

Chris very nearly admitted I was right a couple days ago that if Atari was
going to fold any time soon it would have done it already.  Now he says
the're going down.  Just because they aren't what he wants them to be, he
predicts doom.

Again, it is perfectly obvious that with no expectations of any new products
and no payoff from R&D, Atari is good for a couple more years.  They may
even have a VERY good year this year collecting their couple bucks a copy
on LYNX and Portfolio.  If STacy comes out soon it should at least break
even this year.  If the TT comes out by mid-Summer, Atari should survive at
least 5 more years selling those.

Chris, are you working on Wall Street?  I got a couple of market letters
that predict a crash, with lots of financial services company new hires
losing their jobs.
                              Steve J.

cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) (03/26/90)

In article <1990Mar26.071218.10123@chinet.chi.il.us> saj@chinet.chi.il.us (Stephen Jacobs) writes:
>Chris very nearly admitted I was right a couple days ago that if Atari was
>going to fold any time soon it would have done it already.  Now he says
>the're going down.  Just because they aren't what he wants them to be, he
>predicts doom.

Exactly what doom are you referring to?  I don't think I ever said Atari
was in danger of going bankrupt, but they are in danger of continuing to
lose money.

>Again, it is perfectly obvious that with no expectations of any new products
>and no payoff from R&D, Atari is good for a couple more years.  They may
>even have a VERY good year this year collecting their couple bucks a copy
>on LYNX and Portfolio.  If STacy comes out soon it should at least break
>even this year.  If the TT comes out by mid-Summer, Atari should survive at
>least 5 more years selling those.

Well, as Greg pointed out, that is where I disagree with you (and him).
I think these products are a bit too weak to pull Atari out of the
hole.  IMHO, they need to come up with something a little more
interesting to keep current ST owners in the stable and to attract
new owners.

>Chris, are you working on Wall Street?  I got a couple of market letters
>that predict a crash, with lots of financial services company new hires
>losing their jobs.

Yes, I am working on Wall Street.  I am an analyst for a large Japanese
bank (about 2 times a large as Citibank, US's largest bank) so I have
no fears about my job security at all.

I'll email more financials as they become available to me.

>                              Steve J.


------------------------------+---------------------------
Chris Mauritz                 |Where there's a BEER,
cmm1@cunixa.cc.columbia.edu   |there's a plan.
(c)All rights reserved.       |
Send flames to /dev/null      |Air Warrior is king!
------------------------------+---------------------------

jdg@elmgate.UUCP (Jeff Gortatowsky CUST) (03/27/90)

In article <1990Mar26.071218.10123@chinet.chi.il.us> saj@chinet.chi.il.us (Stephen Jacobs) writes:
>Chris very nearly admitted I was right a couple days ago that if Atari was
>going to fold any time soon it would have done it already.  Now he says
>the're going down.  Just because they aren't what he wants them to be, he
>predicts doom.
>

	Two Cents. I too beleive atari (at least US) to be in deep.
In fact, I'm not so sure that the whole last 5 years of Nill' support
is simply because atari could care less about the US market. Figuring,
it's a PC land (as it is), and why waste valuable money trying to gain
entry. But, if some poor soul wishes to buy a machine, fine. But dont expect
much. Maybe a tax-writeoff. The Lynx, is another story. According to two
pals a mine, whom bought Amiga's to develop for the Lynx, they cant even
get the developer package. Could it be that atari has no license to this?
If atari were, intererested in  making money here, why, preytel, did they
create a Lynx commercial that easily turns off any american parent?
If they want to make money, see the Lynx to Sega say (if they want it).
And it'll go big. I find it VERY hard to beleive that Atari's poor marketing
in the past 5 years in the US is simply an accident.  They just keep
danglin' a carrot in front of our noses for a "just in case" market.
Just in case what? I dunno. Maybe UK sales dropping. It cannot be a simple
set of mistakes. AS to atari US future. They have none w/ me. They are
(in my opinion) a HIGHLY non-credible company, that could care less about
me, the end purchaser. And, to use an analogy, Would you buy a car from this
man? Knowing that once you've bought it, he could care less about service/
support. Not I. And, I've heard it for some 5 years. Promises here. Excuses
there. While I like the ST, I cannot justify the purchase of the (still vapor)
TT. You may pay more for apples, but, at least you know they are there for
you. And w/ IBM, they happen to be very very good w/ support. And even if
they were'nt I could rcv all the support I'd ever need elsewhere.ZO}_
In addition, I think I'd be real hard pressed to find 100 competent Atari
developers around. I helped write Deskcart, which, was touted as the best
add on product for the ST at one time. Even fickle Jerry Pournelle liked
it. I made 12K bucks... (Thats stretchin it). Thats SAD, REAL REAL SAD.
Alienating people such as I, Dave Beckmeyer, and others dooms atari.
They were/are all kissy face again. But, "Fool me once, your the fool"
"Fool me twice, I am". IF! the ATARI COMMUNITY, would stand up and SAY
WE HAVE HAD IT!. And mean it. you might see a turn around. Bankrupting Epyx
really upset me. Atari has no right to do that. Especially considering that
Epyx produced fine software, for many machine types, and was around before
atari entered the computer arena. ANY company that claims to be a good
organization, yet blatently bankrupts others has no place at all in this
country. So, Atari, since you support the UK so readily, why dont you just
pack up & go there, and let the rest of us get what we pay for from a
credible organiztion. Flames to dev\null.


-- 
Jeff Gortatowsky-Eastman Kodak Company  .....sun!sunrock!kodak!elmgate!jdg
(716)-726-0084
Eastman Kodak makes film not comments.  Therefore these comments are mine
not theirs.

bright@ccu.umanitoba.ca (Bob Bright) (03/28/90)

In article <1238@elmgate.UUCP> rg@aurora.UUCP writes:
>
> [blah blah in deep blah no support blah blah Atari Corp. hates
> Americans blah blah didn't make no money blah blah HAD IT! blah blah
> blah don't get no respect blah blah ...]

[Was this supposed to be an early April Fool's post, or what?!]

>-- 
>Jeff Gortatowsky-Eastman Kodak Company  .....sun!sunrock!kodak!elmgate!jdg
>(716)-726-0084
>Eastman Kodak makes film not comments.  Therefore these comments are mine
>not theirs.


     In light of the recent interest in posting a monthly "Intro. to
Comp.sys.atari.st", I suggest that we also post the following on a
monthly basis, under the title "GENERIC COMP.SYS.ATARI.ST WHINE".
(This is copped from a message sent to me recently by one "mathew"
<smm12@cl.cam.ac.uk>.  It's remarkably similar in style and content to
Jeff's post, but I think it's preferable for monthly posting, since it
covers a few more bases.  For the sake of thoroughness we should
probably add a few whines concerning Atari's financial health.  Oh
yes, and if any other developers or ex-developers have more personal
testimonials concerning how little money their products have made,
that would be helpful too; a little something for everyone.  Just
think how much needless typing and banging on the 'n' key and editing
of kill files we could save, not to mention wasted bandwidth, if we
could all just get it off our chest once a month in the form of a
Generic Whine post!!  Here's a start:)


"I've not had time to wade through comp.sys.atari.st recently... I get
fed up with all the people moaning - they go on and on about how Sam
Tramiel should be running the country and how Atari don't make good
enough manuals and they don't give their dealers proper support and
why isn't the blitter available yet and they ask why can't I get TOS
1.4 from my dealer and then wonder why nobody answers and isn't it
terrible that they don't advertise in magazines enough and complaining
about the keyboard "it's so tacky..." and if the Europeans can buy an
STe why can't they I mean it's not as if there were any difficulties
in getting them to Canada, not that I want to buy one of course I just
want to see one so that I can complain that Super ZapNarg III doesn't
run on it and anyway the blitter's no good because it doesn't have a
draw-tartan-circle routine like the Amiga does and they told me I'd be
able to upgrade my ST with a Cray emulator for two dollars on a
plug-in card and the Mega ST 2 has been discontinued so now I'll have
to throw it away and buy a new 2MB ST in a different box and of course
the TT/P is vapourware I mean okay so people have seen it working in
England so what they're probably lying to us just to get us to buy
Atari gear and did you see the new Nintendo GameBoy cartridge nowhere
near as good as the Lynx but of course you can't buy them because
Atari messed up the distribution like they did with the ST and I'm
going to have to go to Europe to get a mono monitor and stop off at a
pub for a pint of Watneys Red Barrel and (continued in Monty Python's
"Travel Agent" sketch)..."

That pretty much sums up the state of the art in c.s.a.s. whining, I
think.  Suggested revisions?

BBB
-- 
Bob Bright <bright@ccu.umanitoba.ca>
Dept. of Philosophy
University of Manitoba
Winnipeg, Man  R3T 2N2  (204) 474-9680

aaron@pencarrow.comp.vuw.ac.nz (Aaron Roydhouse) (03/29/90)

In article <1990Mar27.191012.10607@ccu.umanitoba.ca>,
bright@ccu.umanitoba.ca (Bob Bright) writes:
> 
>      In light of the recent interest in posting a monthly "Intro. to
> Comp.sys.atari.st", I suggest that we also post the following on a
> monthly basis, under the title "GENERIC COMP.SYS.ATARI.ST WHINE".

Do you think .st posters are just the sort of people who whine too much,
or are you prepared to consider the ever so vague possibility they have
something(s) to complain about?

> [stuff deleted]... and how Atari don't make good
> enough manuals and they don't give their dealers proper support and
                          ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
You think you have problems, here in NZ we have to make out own support.
The NZ distributors make an good effort but you get the feeling they're
keep fairly much in the dark.

> [stuff deleted]... and if the Europeans can buy an
> STe why can't they I mean it's not as if there were any difficulties
> in getting them to Canada, ...[foo]

Well, we can get them here, not particularly cheap though, in case
anyone is interested here are the full retail prices:

  0.5Mb STe   NZ$1299     Estimated US value:         US$647
  1.0Mb STe   NZ$1599     (Excluding NZ Sales Tax)    US$796
  2.0Mb STe   NZ$1999                                 US$995
  4.0Mb STe   NZ$2999                                US$1493

Note: These prices include a local (to NZ) sales tax (called Goods &
Services Tax       or GST here) of 12.5%.

Any remaining ST's (there aren't many) are selling for NZ$999 inc GST
(520STfm), about US$497 I guess.

I would like to know what prices are like elsewhere, probably a
constructive exercise - if we don't whine to much about the differences.
So if you're reading this and you're not from NZ (a distinct
possibility) then tell us what you local retail prices are - this means
full recommended retail, not street value. If you're in the US, I guess
you should mention which state the prices refer to, and possibly local
tax conditions.

I'll summarise and post any email I get on the subject. I guess any
Atari computer products are valid data, ST's, STe's, Lynx, Mega's, TT's
(:-) but remember rrp, not back-of-truck discount price. 

> [stuff deleted]... and did you see the new Nintendo GameBoy cartridge nowhere
> near as good as the Lynx but of course you can't buy them because...

Well, apparently they will be selling NZ wide (NZ's not that wide you
know :-) as of next week (source: this is what Atari dealers have been
told). I'm told only four games will be available and I have not heard
any indication of what the prices will be. 

> Bob Bright <bright@ccu.umanitoba.ca>
> Dept. of Philosophy
> University of Manitoba
> Winnipeg, Man  R3T 2N2  (204) 474-9680

_________________________________________________________________________
/ \  The Entity           | Phone: +64 4 850 988   Fax: +64 4 710 187
|@/  Aaron Roydhouse      | SMail: PO Box 11-704, Wellington, New Zealand
\__  aaron@comp.vuw.ac.nz | Quote: "Death - To stop sinning suddenly"