ia4@cunixd.cc.columbia.edu (Imran Anwar) (06/10/90)
An item reproduced here only for info and discussion.... Imran Anwar ---------------------------------- Subject: Atari Pushes Portfolio PC down "the Drain" in London LONDON, ENGLAND, 1990 JUN 06 (NB) -- Atari has announced it is pushing its Portfolio pocket PC down the drain in London. "The drain" is better known as the London Waterloo/City line, a stretch of track that the 900,000 commuters who use the rail link each month call have named on account of its underground route. Atari has acquired the exclusive rights to all posters on the commuter route. The posters are designed to promote the benefits of Portfolio to commuters. "They can now use 'wasted' travelling time to write reports, manipulate spreadsheets or carry out calculations on their Portfolio," said Atari. Backing up the unusual poster campaign is a national press advertising campaign which is already under way. Atari is spending UKP 5 million ($8 million) on promoting its products this year in the UK alone. (Steve Gold/1990606/Press Contact: Louise Powell, Atari press office - Tel: 071-388-9871)