[comp.sys.atari.st] New Apple Mac rumored...

keithr@vice.ICO.TEK.COM (U.D.M.) (10/11/90)

I have heard told of a new Mac called the Mac Classic.  The
scheduled release date is Oct 15th.

The reason I am mentioning it here is because of the price.  The
Classic configured with 2Mb and a 40Mb hard drive is priced at $1500
or there abouts.

Hmmm...Now I can get a Mega2, mono, at the cheapest for $1300 and
then Toad Computers (The best hard drives) has a 30Mb for $539 or a
50Mb for $599.  Lets see...that's $1500 for a Mac or $1839 to $1899
for an Atari.

Its going to make it awfully hard for the ST dealers to sell NEW
customers on the ST.

Now don't get me wrong.  I really like my ST.  I am just looking at
this from a marketing point of view and the additional problems this
COULD bring to the dwindling ST market and dealers.

Any comments?

(Note: all prices are approximations.  The Mac rumor came from a
reliable source, but then how reliable are rumors ;-))

Keith
keithr@icogem3.ICO.COM

gl8f@astsun7.astro.Virginia.EDU (Greg Lindahl) (10/12/90)

In article <6025@vice.ICO.TEK.COM> keithr@vice.ICO.TEK.COM (U.D.M.) writes:

[ Apple has introduced a new cheap Mac, so Mega2's look overpriced ]

>Now don't get me wrong.  I really like my ST.  I am just looking at
>this from a marketing point of view and the additional problems this
>COULD bring to the dwindling ST market and dealers.

This happens all the time. Company X sells their widget for so much,
and when Company Y lowers prices, so does X. I don't know what kind of
margins Atari has on their stuff, but if you wait until you can
actually buy a Mac Classic, you'll probably see a new, lower price on
Amigas and STs and STes.

--
"Restraint, hell. I'm just too fucking busy." -- Bill Wisner

cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) (10/12/90)

That was no rumour.  Several reputable magazines have printed these
prices.  The Mac classic is priced in such a matter that I can't 
imagine anyone in that price range buying an Amiga or an Atari.

Also, the Mac IIsi (68030@20mhz) will sell for less than $4000.  It
is rumoured to come with 2 megs RAM, 80 megs HD and a color monitor
board built in.  You need only supply a monitor.

We'll see for sure soon.  The OFFICIAL announcement is on Oct 15.

BTW, these are LIST prices.  As we all know, Apple offers big discounts
for students (unlike Atari) so you can expect the student prices to
be MUCH better.

Cheers,

Chris




------------------------------+---------------------------
Chris Mauritz                 |D{r det finns en |l, finns
cmm1@cunixa.cc.columbia.edu   |det en plan!
(c)All rights reserved.       |
Send flames to /dev/null      |
------------------------------+---------------------------

iam@stbimbo.UUCP (Ian Mercado) (10/12/90)

So basically you're implying that the ST hardware in its own right is
worth nothing?  I think that it's worth the difference at the VERY least.


-- 
--------   ----   ----   --    |   Ian Mercado: iam@salestech.com             |
   --     -    -  -----  --    |                gatech!stiatl!iam             |
   --    -------- --  -----    |                                              |
-------- --    -- --   ----    |   "Can't keep my mind from the circling sky" |

rrd@hpfcso.HP.COM (Ray Depew) (10/12/90)

[discussion on the Mac Classic at $1500 vs. ST, STe, Mega, etc.]

Well, I wouldn't want to bet on the success of an "ST Classic".  Maybe
Atari would sell them as bundled systems for $299 at Wal-mart or Costco.

Most serious computer buyers will see the Mac Classic for what it is:
it's the rest of Atari's old inventory, packaged in new cases (maybe?)
and spruced up a little.  They're just trying to clean out the warehouse.
(It's definitely not "back by popular demand", a` la Coke Classic.  Most
Mac users would like to see all the old macs sent to sanitary landfill.
Compared with the current Mac, the originals were real bow-wows.)

PLEASE!  No Mac-vs-ST wars!  This is a marketing issue, not a technical
issue, and we all know about the success :-( of Atari's marketing dept.


Regards
Ray Depew
HP Colorado IC Division 
rrd@hpfitst1.hp.com

kawakami@earthquake.Berkeley.EDU (John Kawakami) (10/13/90)

In article <1990Oct12.010833.15174@ecst.csuchico.edu> ekrimen@cscihp.UUCP (Ed Krimen) writes:
>But, more than a quarter (26%) [of mac users]  DIDN'T KNOW how much
>RAM they had in their machines!!  Who doesn't know how much RAM they
>have?  
>If you bought the machine, how can't you know how
>much RAM you have?  Isn't that like buying a car and not knowing it's
>a coupe instead of a four-door?  I couldn't understand why there were
>so many out of the sample that didn't know.
>--
>==========================================================================
>Ed Krimen    - ekrimen@csuchico.edu -   |||   SysOp, Fuji BBS 916-894-1261
>Video Production Major                  |||       [ THIS SPACE AVAILABLE ]
>California State University, Chico     / | \      [     LEAVE E-MAIL     ]

It's more like buying a car and not knowing what type of engine is under
the hood.  Lots of people don't know what type of engine is in their car.
It doesn't prevent them from driving, but they probably are not getting
the best use out of the car and if they get in trouble and have to deal
with it themselves or have to exlplain the probelm to someone, they might
be in a real predicament.

I suspect that many people buy the Mac to do one or two things, and get
"consultation" on how to set it up.  Basically, they are paying through
the nose to remain ignorant.  But they are also paying to not deal with
all the "technicalities" of computers, like RAM, processor speed, screen
resolution, disk drive format, printer drivers (the ImageWriter!), soft-
ware purchasing (they buy it with the machine), etc. etc.
I know people who are still using System 5xxxx because they did not get
the info about System 6!

This is not a Mac-exclusive problem.  There are PC owners who don't know
about MORE < filename, TYPE filename, MD dirname, and other DOS functions.
Even more don't know about AUTOEXEC.BAT and CONFIG.SYS!!!!  THIS IS TRUE!
I'm doing tech support for a program which requires the DISPLAY=ANSI.SYS
line in CONFIG.SYS (it loads up the screen driver, ANSI.SYS).  If someone
does not have this line, and they don't know what CONFIG.SYS is, it's
impossible to tell them to put the line in using EDLIN!!!
(well not impossible, but definitely risky: "ok, type EDLIN CONFIG.SYS.
now type 'i'' 'return'.  Now type capital D-I-S-P-L-A-Y-equalsign-..."
and at that point I have to remember which directory ANSI.SYS is in...)

John Kawakami                  kawakami@ocf.berkeley.edu
                               ucbvax!ocf.berkeley.edu!kawakami
Amateur crank!                 My Atari Macks!

dan@wet.UUCP (Daniel Tauber) (10/14/90)

In article <6025@vice.ICO.TEK.COM> keithr@vice.ICO.TEK.COM (U.D.M.) writes:
>I have heard told of a new Mac called the Mac Classic.  The
>scheduled release date is Oct 15th.
>
>The reason I am mentioning it here is because of the price.  The
>Classic configured with 2Mb and a 40Mb hard drive is priced at $1500
>or there abouts.
>

I have heard that the low-end Mac Classic will not include a hard disk.
With Mac hard disks costing $400 or so, that would bring the price up
to $1900. 

Dan Tauber

dan@wet
wet!dan@cca.ucsf.edu

steve@thelake.mn.org (Steve Yelvington) (10/14/90)

[In article <7340003@hpfcso.HP.COM>,
     rrd@hpfcso.HP.COM (Ray Depew) writes ... ]

> Most serious computer buyers will see the Mac Classic for what it is:
> it's the rest of Atari's old inventory, packaged in new cases (maybe?)
                   ^^^^^^ I suppose you mean Apple's
> and spruced up a little.  They're just trying to clean out the warehouse.

I think you're way off base.

Apple isn't cleaning out old inventory. They're setting up new production
lines to crank out hundreds of thousands of low-cost, low-price Macintoshes
in an effort to regain market share lost to PCs and clones. I don't know
precisely what the new machines will have (the announcement is Monday)
but advance reports suggest they'll have 16-megahertz CPUs. These are not
marked-down Mac 512s with extra memory. They're Macs for the masses.
They're Macs for Apple II owners. They're Macs for would-be Tandy/Blue
Chip/Amstrad/PS-1 buyers.

John Sculley has spoken freely and at length about the strategy. Apple is
taking lower profit margins in order to build market share and, in the long
run, save the company from becoming an also-ran. In the short run, the
Mac Classic strategy is going to hurt Apple's profits.

I personally would not be interested in one, but most first-time buyers
would have a hard time passing up the new, cheap Mac to buy an ST.
 --
 Steve Yelvington up at the lake in Minnesota 
 The easy way: steve@thelake.mn.org           
 The hard way: {plains,rutgers,apple,cray}!umn-cs!thelake!steve
 

emerson@gandalf.Berkeley.EDU (Emerson Mei) (10/14/90)

This message is empty.

plinio@turing.seas.ucla.edu (Plinio Barbeito/;093091;allsites) (10/14/90)

In article <6025@vice.ICO.TEK.COM> keithr@vice.ICO.TEK.COM (U.D.M.) writes:
>The reason I am mentioning it here is because of the price.  The
>Classic configured with 2Mb and a 40Mb hard drive is priced at $1500
>or there abouts.
That compares favorably with the present educational discount price
I've seen for a Mac SE/30: $1849, and that's only for a machine with 1 Meg, 
a 1.4M floppy, but no keyboard, no HD. 

>Its going to make it awfully hard for the ST dealers to sell NEW
>customers on the ST.
If the customer is a student, I'd venture to guess that it's already darn
near impossible considering that one could get a 1M Mac Plus for $499 
(keyboard included)!  Of course, any mac without a HD is useless, and even 
with a HD, the mac plus is no speed demon...but most of the people buying 
probably won't think to ask probing questions about the maximum transfer 
speed of the SCSI port, whether the design of the port is non-standard or 
brain-damaged, whether they can actually USE the machine without HD, etc.

FYI, the price for the Mac SE with 2M, 40M HD, 1.44 drive, and 105 key keyboard
totals up to $1608.  Still uncharacteristically low for Apple -- they are 
probably going to phase these machines out, then make people pay a hefty
'upgrade' fee.  

>Now don't get me wrong.  I really like my ST.  I am just looking at
>this from a marketing point of view and the additional problems this
>COULD bring to the dwindling ST market and dealers.
Don't get me wrong either, I wouldn't use one of those macs if for no other 
reason than the fact that the screen is too tiny and would give me a 
headache, or be frustrated with too few columns of text on the screen.  
On the other hand, what size screen comes with the Classic? 

I like the fact that true, alternate, third-party operating systems are 
"allowed" on the ST.  Even *if* Apple's purportedly great System 7.0 comes 
out tomorrow, IMHO there's something inherently wrong with the idea that 
some other people always get to decide what O/S runs on the machine I paid for. 
(And don't mention A/UX as a choice, it's too buggy and slow, even on a IIcx)
If the implications of this haven't hit home, consider the example that a 
computer company might make the first ROM set for a new computer purposely 
slower, so that when the time comes to upgrade, the marketing literature 
can claim some kind of speed improvement.  If the possibility of writing  
your own operating system were available, then you (or a third party at least) 
would be able to see what speed the hardware is really capable of.

As far as purchasing decisions, it's too soon to call.  As far as whether 
it bodes well for Atari Corp...I just hope they can bring the TT out at a 
competitive price.  Judging from the prices we've seen so far (in Europe), 
they're going to need to do a good bit of slashing.  (Good news for 
prospective TT buyers?)


--plinio
Unrelated side note: I have been able to run gulam inside an mgr window 
by using the vt52 utility.  A few problems, mainly that gulam eats all of the 
mouse input.  However, the Alt-cursor key combinations can still move the 
mouse pointer.

dejesus@rex.cs.tulane.edu (Francisco Xavier Dejesus) (10/15/90)

In article <A2718242125@thelake.mn.org> steve@thelake.mn.org (Steve Yelvington) writes:
>
>Apple isn't cleaning out old inventory. They're setting up new production
>lines to crank out hundreds of thousands of low-cost, low-price Macintoshes
>in an effort to regain market share lost to PCs and clones. I don't know
>precisely what the new machines will have (the announcement is Monday)
>but advance reports suggest they'll have 16-megahertz CPUs. These are not
>marked-down Mac 512s with extra memory. They're Macs for the masses.
>They're Macs for Apple II owners. They're Macs for would-be Tandy/Blue
>Chip/Amstrad/PS-1 buyers.

    Apple is hurting because of MS Windows 3.0. For the first time, Apple is
seeking help from Japanese computer manufacturers... they are going to
license someone to make a new Mac portable for them.

    I just finished reading the latest issue of MacWorld, which features
a preview of all three new Macs, and for Apple, the prices are _low_!
The Mac Classic is simply one model to replace the Mac Plus and SE... it's
an 8MHz 68000. The other two are the Mac IIlc (low-cost color) and IIsi.
The lc is a 16MHz 020 with built in 256 color video (16.7mil pallete), and
has and expected street price of about $2000 (!), the si is a 20MHz 030,
also with built in color video, and expected street price of about $3000.
Both new Mac IIs include a built in sound digitizer, and they will
probably replace the SE30 and the IIcx.

    These now low cost Macs, along with the $1500 price reduction on the
IIci, are a bold move to regain market share by Apple. They will make good
competition for similarly equipped 386/486 PC's (though the new NeXT machines
might compete with them too, but those are more workstation-type computers).

    What does all this mean for Atari (as well as the Amiga)? They will be
caught in the middle of a major price/performance war between Mac II's and
PC clones. I don't expect the ST/STe/Mega (or similar Amiga models) to
survive... Atari and Commodore had better concentrate on their 68030
computers, and Atari in particular should actually start _selling_ the TT
instead of just announcing that it's "coming out soon"...
-- 

   ___ /      _______________________________      - Francisco X DeJesus
   |- / \/                                  \\  
   ' /  /\    dejesus@comus.cs.tulane.edu    \\__________________________
    /         ak662@cleveland.freenet.edu    ////////////////////////////

cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) (10/15/90)

In article <4536@rex.cs.tulane.edu> dejesus@rex.cs.tulane.edu (Francisco Xavier Dejesus) writes:
>In article <A2718242125@thelake.mn.org> steve@thelake.mn.org (Steve Yelvington) writes:
>>
>>Apple isn't cleaning out old inventory. They're setting up new production
>>lines to crank out hundreds of thousands of low-cost, low-price Macintoshes
>>in an effort to regain market share lost to PCs and clones. I don't know
>>precisely what the new machines will have (the announcement is Monday)
>>but advance reports suggest they'll have 16-megahertz CPUs. These are not
>>marked-down Mac 512s with extra memory. They're Macs for the masses.
>>They're Macs for Apple II owners. They're Macs for would-be Tandy/Blue
>>Chip/Amstrad/PS-1 buyers.

I agree completely.  If the strategy works, it will be VERY bad for
Atari and Commodore.

>
>    Apple is hurting because of MS Windows 3.0. For the first time, Apple is
>seeking help from Japanese computer manufacturers... they are going to
>license someone to make a new Mac portable for them.

Windows 3.0 is nice (still a little kludgy, but I guess not any moreso
than TOS), and I DO think it is eating into Mac AND Atari and Amiga
sales.  If Apple can take some of the price advantage (Macs already
have the utility adavantage) away from PC clones running windows,
perhaps the Mac will start to regain some of its market share that
has been lost to PC clones.  The outcome can only be negative for
Atari.  They are having trouble turning a profit at current margins.
Can you imagine what their earnings will look like if they have to
cut back on the margin to compete with Apple?  I think I hear
violins playing...

>
>    I just finished reading the latest issue of MacWorld, which features
>a preview of all three new Macs, and for Apple, the prices are _low_!
>The Mac Classic is simply one model to replace the Mac Plus and SE... it's
>an 8MHz 68000. The other two are the Mac IIlc (low-cost color) and IIsi.
>The lc is a 16MHz 020 with built in 256 color video (16.7mil pallete), and
>has and expected street price of about $2000 (!), the si is a 20MHz 030,
>also with built in color video, and expected street price of about $3000.
>Both new Mac IIs include a built in sound digitizer, and they will
>probably replace the SE30 and the IIcx.

Yep, I saw the article too.  I was impressed.  Macs aren't speed
demons by any stretch of the word, but they are one of the easiest
platforms to use and to teach relative beginners to use.  At these
prices it just doesn't make sense to buy a non-standard ST.  Now,
you can get a color 68020 Mac for the cost of a 68000 ST with
equivalent memory and HD space offered in the new Macs.

>    These now low cost Macs, along with the $1500 price reduction on the
>IIci, are a bold move to regain market share by Apple. They will make good
>competition for similarly equipped 386/486 PC's (though the new NeXT machines
>might compete with them too, but those are more workstation-type computers).

I wasn't aware of a $1.5K price reduction for the ci.  That makes it
VERY attractive.  YOu can buy a ci from stores in NYC for about
$3000 right now.  At $1500-2000, it would be a steal!  Who cares
if it pumps out 5% less drystones than an A3000 or TT (if they
ever go on sale that is)?  The benefits to owning a Mac outweigh
that in my mind, particularly from an ease-of-use standpoint.

>    What does all this mean for Atari (as well as the Amiga)? They will be
>caught in the middle of a major price/performance war between Mac II's and
>PC clones. I don't expect the ST/STe/Mega (or similar Amiga models) to

I don't think Atari or Commodore are in a position to fight in any
kind of pricing war with Apple.  They don't have the resources.
Atari is practically on Food Stamps as it is.  Commodore is a little
better off than Atari, but also suffering from a cash-poor 
situation.

>survive... Atari and Commodore had better concentrate on their 68030
>computers, and Atari in particular should actually start _selling_ the TT
>instead of just announcing that it's "coming out soon"...

Well, as is often the case in the high-tech business, the early-bird
gets the worm.  Atari is VERY late this time and may end up starving
before the next worm pops his head above the soil.

>   ___ /      _______________________________      - Francisco X DeJesus
>   |- / \/                                  \\  
>   ' /  /\    dejesus@comus.cs.tulane.edu    \\__________________________
>    /         ak662@cleveland.freenet.edu    ////////////////////////////

Cordially,

Chris

------------------------------+---------------------------
Chris Mauritz                 |D{r det finns en |l, finns
cmm1@cunixa.cc.columbia.edu   |det en plan!
(c)All rights reserved.       |
Send flames to /dev/null      |
------------------------------+---------------------------

manes@vger.nsu.edu (10/16/90)

In article <1990Oct11.205554.14111@cunixf.cc.columbia.edu>, cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) writes:
> That was no rumour.  Several reputable magazines have printed these
> prices.  The Mac classic is priced in such a matter that I can't 
> imagine anyone in that price range buying an Amiga or an Atari.

Huh?
 
Pardon me?  Are you saying that the only real win that the Amiga or
the ST has is its price?  Come on.  Have you ever tried to do 
desktop video on a Mac?  Pleeeze...

> 
> Also, the Mac IIsi (68030@20mhz) will sell for less than $4000.  It
> is rumoured to come with 2 megs RAM, 80 megs HD and a color monitor
> board built in.  You need only supply a monitor.

Why is this exciting?  It is about time that Apple produced something
that is "competitive".  

> 
> We'll see for sure soon.  The OFFICIAL announcement is on Oct 15.
> 
> BTW, these are LIST prices.  As we all know, Apple offers big discounts
> for students (unlike Atari) so you can expect the student prices to
> be MUCH better.

I never felt that the Apple Education program was all the exciting, 
especially in recent years.  Perhaps you should look at Commodore's
educational prices.  

One DAY the world will learn that what you pay for a computer has 
nothing to do with what they will do.  No matter how many times
Apple tells you different.

> 
> Cheers,
> 
> Chris
> ------------------------------+---------------------------
> Chris Mauritz                 |D{r det finns en |l, finns
> cmm1@cunixa.cc.columbia.edu   |det en plan!
> (c)All rights reserved.       |
> Send flames to /dev/null      |
> ------------------------------+---------------------------

 -mark=
     
 +--------+   ==================================================          
 | \/     |   Mark D. Manes                    "Mr. AmigaVision" 
 | /\  \/ |   manes@vger.nsu.edu                                        
 |     /  |   (804) 683-2532    "Make up your own mind! - AMIGA"
 +--------+   ==================================================
 I am going to borrow a quote from a Commodore Engineer....
"If you insist on paying $10,000 for 68030 technology, may we humbly
 suggest that you buy 3 Amiga 3000s"
                     

cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) (10/16/90)

In article <4b5T8dC00Vor8OekRA@andrew.cmu.edu> jk44+@andrew.cmu.edu (John Knight) writes:
>Apple may offer "big" discounts to students, but Apple will have to
>reduce the s*it out of its prices in order to compete with Atari or
>Amiga. With my student discount, a 1Meg, 1 disk drive SE costs about
>$1500. My 1040STe and mono monitor kick some serious ass over that Mac
>configuration. I don't know what the TT will cost, so I can't really
>compare it to the higher end Macs, but I think (hope...) it will be
>competitive.

Well, the Mac Classic is the equivalent of the system you describe
above.  It will sell to students for about $1000.  Add in another
$1000-1500 or so and you can have a color 68030 system with 2 meg RAM,
HD, and built-in color.  You just have to supply a monitor (like the
Mac IIci).  The IIci is also supposed to be discounted as well.

>
>I'll wait and see what Apple gets out the door for a low end system (and
>how *low* end, and at what prices). Apple has been talking for a long

They're out!  Just check out the 2 page ad in today's NY Times.  They
have been talking, but now they're delivering!

>yet. I kind'a hope they *do* get a low end system out the door at really
>competitive prices since that would tend to drive A3000 and TT prices
>more into my range :-).

Yes, that would make sense.  However, the quesiton you have to ask 
yourself is this: "Can companies like Atari and Commodore survive on
even lower margins?"  They are in no position to have a protracted
pricing war with a company like Apple.

>Jack Knight
>ARPA: jk44@andrew.cmu.edu

Cordially,

Chris

------------------------------+---------------------------
Chris Mauritz                 |D{r det finns en |l, finns
cmm1@cunixa.cc.columbia.edu   |det en plan!
(c)All rights reserved.       |
Send flames to /dev/null      |
------------------------------+---------------------------

hyc@math.lsa.umich.edu (Howard Chu) (10/16/90)

In article <1990Oct15.212324.23704@cunixf.cc.columbia.edu> cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) writes:
%In article <4b5T8dC00Vor8OekRA@andrew.cmu.edu> jk44+@andrew.cmu.edu (John Knight) writes:
%>Apple may offer "big" discounts to students, but Apple will have to
%>reduce the s*it out of its prices in order to compete with Atari or
%>Amiga. With my student discount, a 1Meg, 1 disk drive SE costs about
%>$1500. My 1040STe and mono monitor kick some serious ass over that Mac
%>configuration. I don't know what the TT will cost, so I can't really
%>compare it to the higher end Macs, but I think (hope...) it will be
%>competitive.

%Well, the Mac Classic is the equivalent of the system you describe
%above.  It will sell to students for about $1000.  Add in another
%$1000-1500 or so and you can have a color 68030 system with 2 meg RAM,
%HD, and built-in color.  You just have to supply a monitor (like the
%Mac IIci).  The IIci is also supposed to be discounted as well.

Well... The Mac Classic doesn't give you color, stereo PCM sound, DMA,
analog and digital controller inputs, etc... It really is just a repackaged
SE, without the processor slot. It's hard to call that an equivalent
machine, no matter how you look at it. It's an SE with expandability
and upgradability removed from the design. It's a late model Mac+. The
original doorstop, redone for 1990. Feh. 

The other two (MacToo!) machines look a little more reasonable. I wonder
what's holding the TT up, the market for cheap '030 machines is about to
get saturated, I think... Might as well skip this stage and hop onto the
'040 bandwagon. (Heh - then they'll have an industry-accepted excuse for
"vaporware" ...  }-)
--
  -- Howard Chu @ University of Michigan
  one million data bits stored on a chip, one million bits per chip
	if one of those data bits happens to flip,
		one million data bits stored on the chip...

gt1448b@prism.gatech.EDU (David P. Forrai) (10/16/90)

In article <1990Oct15.212324.23704@cunixf.cc.columbia.edu>
cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) writes:

> ...  However, the quesiton you have to ask 
>yourself is this: "Can companies like Atari and Commodore survive on
>even lower margins?"  They are in no position to have a protracted
>pricing war with a company like Apple.

I hardly think the new Mac is targeted to put Atari or Commodore out of
business.  I can't see Apple, who has been enjoying those big profits all
these years, suddenly cutting profits to dominate the low end market.  I'm
sure these new Macs will contain enough deficiencies to keep customers
buying the higher profit Macs.



-- 
David P. Forrai
uucp:	  ...!{decvax,hplabs,ncar,purdue,rutgers}!gatech!prism!gt1448b
Internet: gt1448b@prism.gatech.edu

rrd@hpfcso.HP.COM (Ray Depew) (10/16/90)

>> Most serious computer buyers will see the Mac Classic for what it is:
>> it's the rest of Atari's old inventory, packaged in new cases (maybe?)
                    ^^^^^^ I suppose you mean Apple's
>> and spruced up a little.  They're just trying to clean out the warehouse.

> I think you're way off base.

> Apple isn't cleaning out old inventory. They're setting up new production
> lines...

The next time I shoot off my mouth, I'm going to make sure my foot isn't in
the line of fire...

Well, I've seen inventory dumping before, and I thought I recognized it this
time.  Guess I was wrong.

At any rate, you should have seen the look of stark terror on my wife's face
when I told her about the new, low-cost Macs!  (Good thing I haven't told
her about the pizza-NeXt's.  :-)

Regards
Ray "no, honey, I'm not going to buy one" Depew
HP Colorado IC Division 
rrd@hpfitst1.hp.com
"... yet"
----------

gl8f@astsun7.astro.Virginia.EDU (Greg Lindahl) (10/17/90)

In article <1990Oct16.135207.19939@cunixf.cc.columbia.edu> cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) writes:

>I made an error in the pricing.

[ More Macintosh prices deleted ]

>How can Atari compete with this?

Wait and see. Then you'll know.

Chris, this is comp.sys.atari.st, not comp.sys.atari.st.chris.talking.about.
Macintoshes. If you want to talk about Macintoshes, please read and
post to comp.sys.mac.

--
"Restraint, hell. I'm just too fucking busy." -- Bill Wisner

paul@tredysvr.Tredydev.Unisys.COM (Paul Siu) (10/17/90)

In article <6025@vice.ICO.TEK.COM> keithr@vice.ICO.TEK.COM (U.D.M.) writes:
>I have heard told of a new Mac called the Mac Classic.  The
>scheduled release date is Oct 15th.
>
>The reason I am mentioning it here is because of the price.  The
>Classic configured with 2Mb and a 40Mb hard drive is priced at $1500
>or there abouts.

Well, here are the specs from PC Week (Oct 15) for Macintosh Classic:
     - 8MHZ 68000 cpu
     - 512 x 342 Monochrome monitor (1-bit)
     - Expandable to 4 Meg
     - One 1.44 Meg Super Drive
     - SCSI port, Serial ports, ADB ports, and the other usual Macintosh ports
     - Standard Keyboard (not extended keyboard)
     - No expansion slots of any kind

Prices: 1M version with 1 Super drive is $999
Prices: 2M with a 40 Meg hard drive is $1499

The thing looks like a reborn version of the Mac Plus, in fact it replaces Mac
Plus, and the SE.  It does however run at SE speed instead of a plus, so it is
on a par with the Spectre.

Apple has two other machine out, but none are near Atari's price range.

stephen@oahu.cs.ucla.edu (Steve Whitney) (10/17/90)

In article <1990Oct16.135207.19939@cunixf.cc.columbia.edu> cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) writes:

>How can Atari compete with this?  Sculley stated yesterday that Apple is
>willing to take a margin hit now to build up market share for the future
>(something Atari hasn't been able to do even with lower prices).
>

Perhaps if they advertized so that people knew the computer existed...
I was telling the computer science class that I TA about a program I
wrote for the ST today.  No one chuckled, but I didn't see any looks
of recognition when I mentioned the computer's name.

Atari might have a chance _right now_ (no later) at breaking into
the educational market here at UCLA.  Thee are a lot of people using
yucky IBMs to do their coursework and word processing.  Also, UCLA doesn't
have the thousands of public access Macs that Stanford had.  Poeple
don't have to get a Mac so that they can print their stuff for free here.
No one's going to pay retail when they can get almost any otehr machine
(including IBM, Mac, Amiga) for a discount.  Even if the price were
competetive, they would perceive the discounted machines as a better value.

Atari claims to have some nifty stuff for Comdex (_busines_ show).  We'll know
in about a month, I guess.

>------------------------------+---------------------------
>Chris Mauritz                 |D{r det finns en |l, finns

>cmm1@cunixa.cc.columbia.edu   |det en plan!
>(c)All rights reserved.       |
>Send flames to /dev/null      |
>------------------------------+---------------------------


--
Steve Whitney   "It's never _really_ the last minute"       (())_-_(())
UCLA Comp. Sci. Grad. Student                                | (* *) | 
Internet: stephen@cs.ucla.edu              UCLA Bruin-->    {  \_@_/  }
GEnie:    S.WHITNEY                                           `-----'  

manes@vger.nsu.edu (10/17/90)

In article <1990Oct16.143019.878@cunixf.cc.columbia.edu>, cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) writes:
> In article <64.2719df59@vger.nsu.edu> manes@vger.nsu.edu writes:
>>In article <1990Oct11.205554.14111@cunixf.cc.columbia.edu>, cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) writes:
>>> That was no rumour.  Several reputable magazines have printed these
>>> prices.  The Mac classic is priced in such a matter that I can't 
>>> imagine anyone in that price range buying an Amiga or an Atari.
>>
>>Huh?
>> 
>>Pardon me?  Are you saying that the only real win that the Amiga or
>>the ST has is its price?  Come on.  Have you ever tried to do 
>>desktop video on a Mac?  Pleeeze...
> 
> Yes, that is what I'm saying.  Who cares about desktop video.  That is a 

Who cares about spreadsheets and word processors?  We have been able to
do both since the very beginning.  You are not making your point.

> very small niche market.  The average person is going to use their
> computer for wordprocessing and spreadsheets and things of this nature.
> Show me one ST or Amiga spreadsheet that comes close to comparing
> with Excel.  Show me one drawing program as easy to use as MacDraw II.
> Show me some DTP programs (OK Calamus is good) that come close to
> putting on a laserprinter what is on the monitor.  There are a few
> ISOLATED software packages for the Amiga and the ST which are indeed
> great, but the vast majority are not nearly as polished ans useful
> as Mac counterparts.  You can give me all the computer.religion
> arguments you want, but the ease of use and quality of use aspects
> of a computer play a more important role in my mind.

So now you are saying that the "productivity" software that is available
is really the only reason people want to buy computers?  

I will certainly grant that the Amiga community does not have anything of
the caliber of Excel.  However the Mac has nothing like Deluxe Paint III,
nor 3d Professional, etc. etc.

My point is that you can't simply say that Amiga and ST are about to die
because the great lord of Apple has introduced low cost machines.  You 
are throwing the baby out with the bathwater.  The more appropriate 
comment would be that Commodore and Atari will have to work a bit 
harder in pushing their wares.  That is it.  

Commodore and Atari have the advantage of knowing the market they are
selling to.  Apple knows little of this, and will find things different.

> 
> Maybe they weren't competetive because they didn't have to be to sell
> their product.  Now that the market is reaching saturation, they 
> are cutting their margins.  No big surprise there.  Why sell a
> product for $10 when people are willing to pay $20?

Did not have to sell their product?  Come on.  The reason that apple
introduced these machines was to recapture the marketshare that was 
lost by  the clones, Amigas and the ST. 

Something about "value" for the dollar comes to mind.
 
Personally I think Apple still has some very important lessons to learn,
about what consumers want in a computer.
 
> 
> Chris
> 
> 
> 
> 
> ------------------------------+---------------------------
> Chris Mauritz                 |D{r det finns en |l, finns
> cmm1@cunixa.cc.columbia.edu   |det en plan!
> (c)All rights reserved.       |
> Send flames to /dev/null      |
> ------------------------------+---------------------------

 -mark=
     
 +--------+   ==================================================          
 | \/     |   Mark D. Manes                    "Mr. AmigaVision" 
 | /\  \/ |   manes@vger.nsu.edu                                        
 |     /  |   (804) 683-2532    "Make up your own mind! - AMIGA"
 +--------+   ==================================================
                     

rrd@hpfcso.HP.COM (Ray Depew) (10/17/90)

Copied from comp.sys.brand.x:

> From: ragg0270@uxa.cso.uiuc.edu (Richard Alan Gerber)
> Date: Mon, 15 Oct 1990 13:23:13 GMT
> Date-Received: Tue, 16 Oct 1990 19:12:15 GMT
> Subject: Re: not good news
> Newsgroups: comp.sys.xxxxxxxxxx
>
> OK. Here's what I saw on the news wire:
>
> Mac Classic $999. 9-in BW screen. 68000 processor.
> Mac LC $3,098. 68020 processor. 2 Meg RAM. Hard Disk. Color capabilities.
> Mac IIsi. $3,769. 68030 processor. 2 Meg RAM. 80 Meg HD.
> 
> Not a very complete discription, but that's all the story said.

Let the comments fly.  I ain't gittin' into it this time!

Ray
-----------

saj@chinet.chi.il.us (Stephen Jacobs) (10/17/90)

In article <1990Oct15.212324.23704@cunixf.cc.columbia.edu> cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) writes:
>In article <4b5T8dC00Vor8OekRA@andrew.cmu.edu> jk44+@andrew.cmu.edu (John Knight) writes:
>
>>yet. I kind'a hope they *do* get a low end system out the door at really
>>competitive prices since that would tend to drive A3000 and TT prices
>>more into my range :-).
>
>Yes, that would make sense.  However, the quesiton you have to ask 
>yourself is this: "Can companies like Atari and Commodore survive on
>even lower margins?"  They are in no position to have a protracted
>pricing war with a company like Apple.

Last time I looked, Apple was in no shape to wage a serious price war them-
selves.  Plenty of magazines carry 'Can Apple Survive?' stories.  They carry
relatively high overhead, and their advertising needs pretty substantial
margins to pay for it too.  If you look at the probable prices to manufacture
products, all 3 companies could cut prices a fair bit before it started to look
like selling the machines was a bad proposition.  A serious price war would
delay product improvements, though.
                                     Steve J.

cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) (10/17/90)

In article <1990Oct16.213742.1148@chinet.chi.il.us> saj@chinet.chi.il.us (Stephen Jacobs) writes:
>In article <1990Oct15.212324.23704@cunixf.cc.columbia.edu> cmm1@cunixa.cc.columbia.edu (Christopher M Mauritz) writes:
>>In article <4b5T8dC00Vor8OekRA@andrew.cmu.edu> jk44+@andrew.cmu.edu (John Knight) writes:
>>
>>>yet. I kind'a hope they *do* get a low end system out the door at really
>>>competitive prices since that would tend to drive A3000 and TT prices
>>>more into my range :-).
>>
>>Yes, that would make sense.  However, the quesiton you have to ask 
>>yourself is this: "Can companies like Atari and Commodore survive on
>>even lower margins?"  They are in no position to have a protracted
>>pricing war with a company like Apple.
>
>Last time I looked, Apple was in no shape to wage a serious price war them-
>selves.  Plenty of magazines carry 'Can Apple Survive?' stories.  They carry
>relatively high overhead, and their advertising needs pretty substantial
>margins to pay for it too.  If you look at the probable prices to manufacture
>products, all 3 companies could cut prices a fair bit before it started to look
>like selling the machines was a bad proposition.  A serious price war would
>delay product improvements, though.

Ah, but it is far easier to trim the fat off a big pig than a skinny
squirrel.  Atari has already trimmed a significant amount of fat.  Its
margins are already low and its earnings have suffered.  Apple could
probably cut significant amounts from its operations costs if it finds
that it has to.  Anyone writing "Can Apple survive?" type articles is just
plain foolish.

>                                     Steve J.

Chris

------------------------------+---------------------------
Chris Mauritz                 |D{r det finns en |l, finns
cmm1@cunixa.cc.columbia.edu   |det en plan!
(c)All rights reserved.       |
Send flames to /dev/null      |
------------------------------+---------------------------

newton@ils.nwu.edu (David Newton) (10/18/90)

Lindahl and Mauritz:

Why don't you go to alt.flame where you can aggravate each other yo your
little heart's desires...

Personally, I agree with Mauritz that the new Macs do affect Atariland in
a big way--Atari really doesn't need any low-priced competition right now,
they're hurting badly enough for US support.

the new Macs will undoubtedly also get to Europe (cost more, but they'll 
be there) and that will further split the European market...

Anyway...  enough.

--
David L. Newton	    |  Work: (708) 491-4791  | VR is great!!  I died in one-
ILS, Room 327       |  Home: (708) 332-2321  | (with virtual  insurance,  of
1890 Maple St.      |------------------------| course) collected it,  and am
Evanston, IL  60201 | "Purveyors of fine AI" | now virtually happy. I think.

gl8f@astsun8.astro.Virginia.EDU (Greg Lindahl) (10/20/90)

In article <1270@acf5.NYU.EDU> mitsolid@acf5.NYU.EDU (Thanasis Mitsolides) writes:

>> Again, only the
>> market will dictate what happens to Atari and Amiga and Apple.
>
>Indeed.
>What I don't understand is why you are so much against speculation.

I don't have anything against informed speculation. However, most of
the speculation here is more along the lines of computer wars: "why
would anyone buy the pathetic little Atari when the Macs serve
anyone's needs better". Then the reply comes back "but your needs are
different from mine", etc.

The argument just goes in a circle and goes nowhere. It's about as
useful as discussing the relative merits of the Amiga and the ST. I
think most of the people here decided a long time ago that that
discussion was useless. Even well-informed comparisons of the ST and
Amiga do nothing but fan the flame war. Let's hope the war over
ST/Mac/NeXT features and prices goes the same way.

--
"Restraint, hell. I'm just too fucking busy." -- Bill Wisner

dlk0ms9s@umiami.ir.miami.edu (Mark Santora) (11/15/90)

In article <4b5T8dC00Vor8OekRA@andrew.cmu.edu>, jk44+@andrew.cmu.edu (John Knight) writes:
> Apple may offer "big" discounts to students, but Apple will have to
> reduce the s*it out of its prices in order to compete with Atari or
> Amiga. With my student discount, a 1Meg, 1 disk drive SE costs about
> $1500. My 1040STe and mono monitor kick some serious ass over that Mac
> configuration. I don't know what the TT will cost, so I can't really
> compare it to the higher end Macs, but I think (hope...) it will be
> competitive.
> 
> I'll wait and see what Apple gets out the door for a low end system (and
> how *low* end, and at what prices). Apple has been talking for a long
> time about getting a low end system out the door and hasn't delivered
> yet. I kind'a hope they *do* get a low end system out the door at really
> competitive prices since that would tend to drive A3000 and TT prices
> more into my range :-).
> 
> Jack Knight
> ARPA: jk44@andrew.cmu.edu

 I heard that Atari offers Student discounts as well.  I don't know much about
it as I bought my MEGA well over 2 and a half years ago.  What Atari should do 
if it wants to attempt to get into schools with the ST/E/STacy/TT is hit all 
the big MUSIC schools.  Donate a few machines to the campus and then put up 
booths at the computer forums on campus to sell them.  Against the Mac and IBM
they should easily win, especially with the GCR and PC Speed out there.  Think
how well Atari could do with a small push like this!

Mark Santora
DLK0MS9S @ UMiami

bgrave@ub.d.umn.edu (Brian Grave) (11/16/90)

John Knight (jk44+@andrew.cmu.edu) writes:
> Apple may offer "big" discounts to students, but Apple will have to
> reduce the s*it out of its prices in order to compete with Atari or
> Amiga. With my student discount, a 1Meg, 1 disk drive SE costs about
> $1500. My 1040STe and mono monitor kick some serious ass over that Mac
> 
> Jack Knight
> ARPA: jk44@andrew.cmu.edu

The last time I checked in the U of M bookstore I could get a MacClassic
with 1 meg Ram and an internal disk drive (high density) for $750.  A
MacClassic with 2 meg of RAM and 1 internal high density drive and a 40
meg internal hard disk was only $1150.  This included the keyboard and
the usual built in mono monitor.

I'm not sure where you go to school but they sure are taking you to the
cleaners.
--
Brian Grave			bgrave@ub.d.umn.edu

	I'm not stupid, I'm not expendable, and I'M NOT GOING!

Xorg@cup.portal.com (Peter Ted Szymonik) (11/23/90)

Talon Technologies - the people who bring us SuperCharger from England, 
recently picked up ATone and PC Speed distribution in the U.S. and they are
rumored to be readying a machine that boots a simple desktop asking you whethe
you want to boot into ST, MAC, or MS-DOS mode - reportedly they've done their
homework and have a few big orders from a couple of school systems in hand
for this "all in one" box.

Peter Szymonik
xorg@cup.portal.com

n160ao@tamuts.tamu.edu (Mark Lehmann) (11/23/90)

In article <36170@cup.portal.com> Xorg@cup.portal.com (Peter Ted Szymonik) writes:
>Talon Technologies - the people who bring us SuperCharger from England, 
>recently picked up ATone and PC Speed distribution in the U.S. and they are
>rumored to be readying a machine that boots a simple desktop asking you whethe
>you want to boot into ST, MAC, or MS-DOS mode - reportedly they've done their
>homework and have a few big orders from a couple of school systems in hand
>for this "all in one" box.

I just purchased PC-Speed.  However, I use just plain Super Boot to boot
into any ST program or DOS program.  For DOS I just tell superboot to
boot the PC_SPEED.PRG program, and then make the AUTOEXEC.BAT file on
my DOS partition an "OTHER" file in SuperBoot.  So I have several customized
AUTOEXEC.BAT files in a DOS directory on the DOS partition.  The last thing
each customized AUTOEXEC.BAT file called is the program that I want to
start executing in DOS.

The $15 registration fee is probably much less expensive than the Talon
Technologies program.  So for those less classy and less well off people
like me SuperBoot remains a good working solution in lue of a probably
fully featured classy Talon program.

Mark Lehmann
tamuts.tamu.edu!n160ao

gcarter@globey.cs.wisc.edu (Gregory Carter) (11/27/90)

Hello everyone, looks like I LOSE and YOU GAIN,

I have a few 1040STe's, yes thats color, stereo, simm upgradeable for
a going price of:

$575 - 25 dollar loss!

Please help me get rid of these beaste's.  I made a major boobo when I got
these in the mail so, once they are gone, they are GONE!

I'll even throw in a box of free disks, ship TO YOU anywhere in the USA
C.O.D....I'll even pay shipping!

I never opened the boxes!  THEY ARE NEW as new can get.

--Gregory -BOzo the clown