[comp.sys.atari.st] Glendale Conference Impressions

plinio@curtiss.seas.ucla.edu (Plinio Barbeito/) (04/30/91)

As many of you may have heard, last Saturday (Apr. 27) was the date of 
a conference for which Bob Brodie flew down from Sunnyvale to chat
with and and answer the questions of Southern California Area user 
group representatives (people from as far as San Diego drove up; to
everyones' astonishment, one developer made the drive down from Seattle 
in one day).  

The format of the conference was: John Tarpinian with the
introductions and background, Bob Brodie with a 'state of things'
talk, a break, and then a question and answer session.  After the
conference, one of the dealers, TCN of Glendale, set up developer
displays inside the (small and crowded) store and people were able 
to talk to the company reps and try out (and buy) the software.

Most of Brodie's talk concentrated on the dealer network and what
Atari is trying to do to strengthen it.  He also mentioned
management changes and how they are trying to stabilize that by trying
to hire only people that already know how to use (and like) Atari 
computers.  He noted his desire to improve the availability of
software in the U.S. by sending scouts out at Dusseldorf and Hannover
during the big computer trade shows to try to get people to link up
with U.S. distributors.  Atari is buying the rights to a defunct word
processor (wordup? I forget), which they may release under their own
label, include bundled on hard disks purchased, etc.  Much talk about
"retouche", apparently from France.  I don't recall exactly what it
was for, except that it was graphically oriented and loaded with
features that can't be found even on the Mac (sorry about the thinness
there).  Brodie showed a good sense of humor throughout, and was even 
willing to make a crack about Leonard.  On the whole, it was a
pleasant talk, so don't let my criticisms below change that
impression.

The question and answer question harvested a few interesting tidbits.

- Inmos H1 processor will be used in the ATW.  I thought I heard
something about a change in the operating system, but I didn't catch
the name.  Mach, I hope.
- Factory in Israel is being built because Western Digital would not
supply Atari with the controllers it needed, and Atari decided to
build its own.  Israeli techs reverse engineered the WD1772(?) and the 
resulting chip can be revved up to higher clock rates to support the 
higher density floppies.
- Tax problems the reason Atari claims as why it has not finalized plans
for a facility in Houston, Texas.
- Atari looking into a 1 GByte 3.5" disk for the TT (next year).  No 
word on Unix pricing yet (an audience member dogged him until he had to 
repeat "has not been finalized" a few times).  No way to switch
between TOS and Unix on the same TT.  The techie said that to do so
would slow the machine down too much, since they'd have to build an
emulator "similar to PC Ditto".  This is kind of an unfair comparison, 
since the processor wouldn't have to be emulated -- all you should need 
is a toggle for two different ROMS, and a 2-type hard disk partitioning
scheme.  But they said that the hard disk purchased will determine the 
(one) operating system. 

- Long discussion about the memory system in the TT (I left to move 
my car -- when I was back, they were still talking about it).  You 
can upgrade the ST memory in the TT to up to 10Meg (total of 23 Meg 
possible, I think).  They were treating it as if no-one would 
ever need that much memory.  Ha!  I've already used machines with 32
that didn't have enough (a Unix server). 

There were other things mentioned which I forgot, because I didn't 
bring a notepad or a tape recorder (some people did), but I think these 
were the main points of interest for the Conference.

Later in the day, at the TCN open house, I was able to ask a GBS
representative a couple of questions.  He said that the only thing
keeping an SST board from being used in a non-Mega ST is the space
inside the case.  It mounts in a socketed slot where the 68000 usually
goes.  Those people that already have tower or other large
cases should be able to use it.  Furthermore, he said there was no
word yet on availability.  My intuition tells me it should be at least
a month before they start shipping -- the rep didn't bring a
prototype, so they probably haven't gone to fabrication and are still
busy with the (expensive) prototypes. 

I also had a chance to ask J. Tarpinian (local user group VIP) about 
ST sales.  He said that they were actually picking up in the U.S. 
due to their popularity with music dealers and customers.  In the 
LA area, these dealers mention Atari in their radio commercials 
right next to fast-paced talk about Fender Guitars.  Music dealers are
also advertising in the print media here, with big, full-page ads.

Well, if anyone else attended, maybe you can fill in some more details.


plin
--
----- ---- --- -- ------ ---- --- -- - -  -  plinio@seas.ucla.edu 
I speak for myself, not for my employer.  I am a bad ventriloquist, anyway.

kiki@uhunix1.uhcc.Hawaii.Edu (Jack W. Wine) (04/30/91)

First of all, thanks for the interesting report!

>plinio@curtiss.seas.ucla.edu (Plinio Barbeito/) writes:

>- Inmos H1 processor will be used in the ATW.  I thought I heard
>something about a change in the operating system, but I didn't catch
>the name.  Mach, I hope.

This is surprising because I thought that someone posted an article stating
that the ATW was no longer in production.  If the ATW is still alive and will
be H1-based, won't the principle market be research-oriented institutions?
A detailed description of the H1 was recently posted by an Inmos engineer to
comp.sys.transputers, btw.

Some specs of the H1 (T9000) are: two million transistors on a 180 sq.-mm
die, 50Mhz, 200 native Mips peak, 50-80 native Mips sustained, operates
on up to 40 instructions simultaneously.  Expected volume production in
mid '92.

>- Factory in Israel is being built because Western Digital would not
>supply Atari with the controllers it needed, and Atari decided to
>build its own.  Israeli techs reverse engineered the WD1772(?) and the 
>resulting chip can be revved up to higher clock rates to support the 
>higher density floppies.

This is really puzzling news!  If Atari built a factory in Israel, it can't 
possibly be dedicated to only floppy controller chip production.  I may be
mistaken, but aren't all those chips becoming extinct because of the prolifer-
ation of the SCSI bus in systems and peripherals? 

Atari might be better off ordering 10,000 or so SCSI floppies and offering them
to Mega STe and TT owners for $100 and their 720K drives.  They could also off-
er older ST systems owners an upgrade which includes a 2.88MB SCSI floppy and a
SCSI host adaptor for $200-250.  This would standardize all ST owners around 
the SCSI bus and a relatively-fast, high-capacity floppy drive.  I'm not sure,
but I think that a SCSI floppy is also able to remap bad sectors of a disk to
good sectors so that you probably won't have to throw any disks away.

It seems like a short-term and expensive decision, because many people believe
the benefits of the SCSI intelligence would cause manufacturers to leave out the
floppy controller chip in future systems.

>- Atari looking into a 1 GByte 3.5" disk for the TT (next year).  No 
>word on Unix pricing yet...

The TT-Unix combo will probably be too expensive for most people and I wish
Atari would license OS/68K from Microware and package it with TT and ST lines.
If Atari can put together a software/hardware bundle with Microware that includ-
CD-I support, this might give TT developers advance info about CD-I, which is  
supposed to debut this fall.  Then they could program for a couple of dozen
million CD-I users!

>- Long discussion about the memory system in the TT (I left to move 
>my car -- when I was back, they were still talking about it).  You 
>can upgrade the ST memory in the TT to up to 10Meg (total of 23 Meg 
>possible, I think).  They were treating it as if no-one would 
>ever need that much memory.  Ha!  I've already used machines with 32
>that didn't have enough (a Unix server). 

I don't know about the upgrade options on the TT, but does anyone know
if the Mega STe is capable of addressing 16 megabytes?  If it supports
the VME A24/D16, then that would be true(?)  Could someone check in their
machines and count the number of pins on the Mega STe MMU and compare it
with a ST MMU?  

The new Atari User magazines listed the specs the the ST(e) Notebooks and
it stated that there were two 4MB ramcard slots.  Along with the max. 4MB
drams and 512KB rom, that adds up to 12.5MB.  This means new MMUs (at least
for the Notebook) probably support 24-bit addressing.  Does the Mega STe
have this MMU (and the regular STe) too?  Could someone please check?

>I also had a chance to ask J. Tarpinian (local user group VIP) about 
>ST sales.  He said that they were actually picking up in the U.S. 
>due to their popularity with music dealers and customers.  In the 
>LA area, these dealers mention Atari in their radio commercials 
>right next to fast-paced talk about Fender Guitars.  Music dealers are
>also advertising in the print media here, with big, full-page ads.

I noticed the Atari logo on some ads from dealers that previously sold
Amiga and IBM compatibles.  It seems that Atari is laying the foundations
for a strong and lasting resurgence.  Thanks for the good news!


Jack

chuck@mrcnext.cso.uiuc.edu (charles bridgeland) (04/30/91)

.......................plinio.......................- Atari looking into a 1 GByte 3.5" disk for the TT (next year).  No      
word on Unix pricing yet (an audience member dogged him until he had to   
repeat "has not been finalized" a few times).  No way to switch           
between TOS and Unix on the same TT.  The techie said that to do so       
would slow the machine down too much, since they'd have to build an       
emulator "similar to PC Ditto".  This is kind of an unfair comparison,    
since the processor wouldn't have to be emulated -- all you should need   
is a toggle for two different ROMS, and a 2-type hard disk partitioning   
scheme.  But they said that the hard disk purchased will determine the    
(one) operating system.                                                   
.....................................................................

bob brodie came to our last months users group meeting.  I asked him
about unix and he started talking about "at&t version 4" (??).  he also
said there was both some kind of hardware problem and a small problem in
the source from at&t.


	unix XOR tos?	big :-(


--
----------------------------------------------------------------------------
chuck bridgeland---anarchoRepublican
"one thing about a police state, you can always find the police" l. neil smith
chuck@mrcnext.cso.uiuc.edu     hire me so I can quit this pit.
-----------------------------------------------------------------------------

plinio@babbage.seas.ucla.edu (Plinio Barbeito) (05/01/91)

In article <12733@uhccux.uhcc.Hawaii.Edu> kiki@uhunix1.uhcc.Hawaii.Edu (Jack W. Wine) writes:
>First of all, thanks for the interesting report!
No prob.  

>>plinio@curtiss.seas.ucla.edu (Plinio Barbeito/) writes:
>
>This is surprising because I thought that someone posted an article stating
>that the ATW was no longer in production.  If the ATW is still alive and will
>be H1-based, won't the principle market be research-oriented institutions?

As a matter of fact, that's exactly what Brodie mentioned -- that it
was intended mainly for people that were going to write their own
software anyway.  Institutional or Corporate Research.  This was the
case with Eastman-Kodak.  They bought the ATW hardware for a specific 
purpose and then said "get out of our way!" (software wise).  I don't
know whether the ATW is in production or not.  Probably doesn't 
matter, because the demand seems to be for only a very few units.


>This is really puzzling news!  If Atari built a factory in Israel, it can't 
>possibly be dedicated to only floppy controller chip production.  I may be

Sorry to have implied that.  I don't know if it will be dedicated to
that sole purpose.  That's all that Bob mentioned about it, though.

>Atari might be better off ordering 10,000 or so SCSI floppies and offering them

I agree, WD and plants in Israel may go away (Scud? :-) ), but SCSI is 
here to stay (well, at least SCSI-2 is).

However, I think that if the 20.8M 3.5" drives read 720K and 1.44 Meg
floppies, Atari should skip the whole lot and offer that instead.  
If, as you mention, everyone had this standardized quasi-harddisk 
capability, new software writers wouldn't be pressed to fit everything 
into a few disks, lowering development time and keeping the cost of good 
software low.  It would raise the cost of small software, until the 
21M floppies come down in price, but it would simplify backups without
requiring the purchase of a tape drive.  Would I go so far as to say,
skip the 20.8's and go on to Syquest?  I can't stick those things in a
shirt pocket, or in a folder, for that matter.  IMHO, 5.25" is a step 
backwards.

Also, I haven't seen a Syquest mechanism for less than $585;
to add $500 to entry-level machines is really pushing the startup
cost.  To add $300 and kill two birds with one stone (720K 
compatibility + real storage) seems the better solution.

>It seems like a short-term and expensive decision, because many people believe
>the benefits of the SCSI intelligence would cause manufacturers to leave out the
>floppy controller chip in future systems.

I think Atari has an (unfounded?) fear of disk incompatibility with
the current base of software.  True, the last thing they need is for 
the software base to be shrinking. If they maintain the same controller
for 720K-2.8M, they probably think it will be easier to solve 
any compatibility problems.  Yes, it seems like building a new plant is
more of a risk than using a (possibly?) incompatible 20.8M drive.
However, if EC turns into "Fortress Europe", and Atari is caught
without a more local plant by 1992, they could see their primary 
market disappear...  Also, does selling duty-free to Europe mean they
can get around the 15% Value Added Tax (ouch)?

>I noticed the Atari logo on some ads from dealers that previously sold
>Amiga and IBM compatibles.  It seems that Atari is laying the foundations
>for a strong and lasting resurgence.  Thanks for the good news!

For the most part, it looks like they are making more of the "right"
decisions. 

--
----- ---- --- -- ------ ---- --- -- - -  -  plinio@seas.ucla.edu 
I speak for myself, not for my employer.  I am a bad ventriloquist, anyway.

stephen@oahu.cs.ucla.edu (Steve Whitney) (05/02/91)

In article <2623@lee.SEAS.UCLA.EDU> plinio@babbage.seas.ucla.edu (Plinio Barbeito) writes:
`In article <12733@uhccux.uhcc.Hawaii.Edu> kiki@uhunix1.uhcc.Hawaii.Edu (Jack W. Wine) writes:
`>First of all, thanks for the interesting report!
`No prob.  
`
`>>plinio@curtiss.seas.ucla.edu (Plinio Barbeito/) writes:
`>This is really puzzling news!  If Atari built a factory in Israel, it can't 
`>possibly be dedicated to only floppy controller chip production.  I may be
`
`Sorry to have implied that.  I don't know if it will be dedicated to
`that sole purpose.  That's all that Bob mentioned about it, though.

I didn't think he said it would be a factory.  Sounded to me like they had
hired people to reverse engineer the WD1772 and do a layout for one that
would run faster.

`>Atari might be better off ordering 10,000 or so SCSI floppies and offering them
`
`I agree, WD and plants in Israel may go away (Scud? :-) ), but SCSI is 
`here to stay (well, at least SCSI-2 is).
`
`However, I think that if the 20.8M 3.5" drives read 720K and 1.44 Meg
`floppies, Atari should skip the whole lot and offer that instead.  
`If, as you mention, everyone had this standardized quasi-harddisk 
`capability, new software writers wouldn't be pressed to fit everything 
`into a few disks, lowering development time and keeping the cost of good 
`software low.  It would raise the cost of small software, until the 
`21M floppies come down in price, but it would simplify backups without
`requiring the purchase of a tape drive.  Would I go so far as to say,
`skip the 20.8's and go on to Syquest?  I can't stick those things in a
`shirt pocket, or in a folder, for that matter.  IMHO, 5.25" is a step 
`backwards.

Well, it would do more than that.  As Bob mentioned, parts of GEMDOS (BIOS
and/or XBIOS?) are closely wed to that controller.  If they used a new
controller, it would be very difficult to make it appear to be the WD1772,
and software that talks to the contorller would also fail.

`>It seems like a short-term and expensive decision, because many people believe
`>the benefits of the SCSI intelligence would cause manufacturers to leave out the
`>floppy controller chip in future systems.
`
`I think Atari has an (unfounded?) fear of disk incompatibility with
`the current base of software.  True, the last thing they need is for 
`the software base to be shrinking. If they maintain the same controller
`for 720K-2.8M, they probably think it will be easier to solve 
`any compatibility problems.  Yes, it seems like building a new plant is
`more of a risk than using a (possibly?) incompatible 20.8M drive.
`However, if EC turns into "Fortress Europe", and Atari is caught
`without a more local plant by 1992, they could see their primary 
`market disappear...  Also, does selling duty-free to Europe mean they
`can get around the 15% Value Added Tax (ouch)?
`

Another problem is that Western Digital told ATari that there would no longer
be a WD1772.  What do you put in 1040STEs?  SCSI floppies would be awfully
expensive for a low-end machine.

`--
`----- ---- --- -- ------ ---- --- -- - -  -  plinio@seas.ucla.edu 
`I speak for myself, not for my employer.  I am a bad ventriloquist, anyway.


-- 
  Steve Whitney - UCLA CS Grad Student                       (())_-_(())
 Soon to be working at Silicon Graphics                       | (* *) | 
     Internet: stephen@cs.ucla.edu          UCLA Bruin-->    {  \_@_/  }
          GEnie:    S.WHITNEY                                  `-----'  

plinio@curtiss.seas.ucla.edu (Plinio Barbeito) (05/02/91)

In article <1991May1.180512.2572@cs.ucla.edu> stephen@oahu.cs.ucla.edu (Steve Whitney) writes:
>In article <2623@lee.SEAS.UCLA.EDU> plinio@babbage.seas.ucla.edu (Plinio Barbeito) writes:
>`In article <12733@uhccux.uhcc.Hawaii.Edu> kiki@uhunix1.uhcc.Hawaii.Edu (Jack W. Wine) writes:
...
>`...It would raise the cost of small software, until the 
>`21M floppies come down in price, but it would simplify backups without
>`requiring the purchase of a tape drive.  Would I go so far as to say,
>`skip the 20.8's and go on to Syquest?  I can't stick those things in a
>`shirt pocket, or in a folder, for that matter.  IMHO, 5.25" is a step 
>`backwards.
>
>Well, it would do more than that.  As Bob mentioned, parts of GEMDOS (BIOS
>and/or XBIOS?) are closely wed to that controller.  If they used a new
>controller, it would be very difficult to make it appear to be the WD1772,
>and software that talks to the contorller would also fail.

This would only matter to copy-protected games that use a disk-based 
copy protection scheme.  Because the O/S provides fast and flexible
disk routines, the vast majority of software doesn't re-invent the
wheel and uses them, even many slick games.  I realize that Atari 
considers the rule-breaking games an important asset in its software
base.  However, eventually they are going to have to make the jump to
higher density media.  

How large a jump should be made without creating 3 different formats?  
What format will most packaged software start coming out in?  If the
jump isn't large enough, companies won't bother to use the larger
format, try to sell to a larger base, and just ship a bunch of 720K
disks that the user is going to have to swap in and out and that will
limit the size of executables.  If one jumps all the way out to 21M, 
things become easy that were once inconvenient or impossible, and a
software company might release a product in that format simply because
it adds so much to the capabilities compared to other packages coming
out in the small format.  

Let's take the example of a game.  High speed sound samples and 
pictures take up a lot of space.  With 21M available, these things
become pratical; you can sprinkle them liberally throughout the
software, benefitting creativity.  Someone might be tempted to 
release a Mega-game in that format, pulling customers towards the new 
technology like flies.  Moreover the samples and executables wouldn't 
take 5 minutes to load because:

1) transfer rate would be radically faster, 
2) decompression would not be needed,
3) You can use DMA.

As long as we stick with 720K, there's only so many high-speed samples
you have access to at once.  Improvements would be similar with business
software, including the fact that users wouldn't have to worry about
installation (yet), already giving the software an ease-of-use advantage.

>Another problem is that Western Digital told ATari that there would no longer
>be a WD1772.  What do you put in 1040STEs?  SCSI floppies would be awfully
>expensive for a low-end machine.

Right now, yes.  I like the idea of seeing very cheap hardware
available.  It does wonders to increase the market share.  But
eventually these people try to do serious things with their machines
and will come to the conclusion that one, 800K drive is not enough for
their needs and will want to upgrade their hardware.  When they do, Atari 
should be ready for them with a standard.  What I am saying is they 
should be hinting at developers and users that the standard they should 
upgrade to is 20.8 megs by using the technology in the high-end machines. 

Even today a $300 20M drive would already be a cost-saving option for 
the Mega STE.  Get rid of the hard disk and floppy and replace it with 
one unit.  In the future, it is not unreasonable to expect that the price
of the 20.8 megs will come down to a more affordable level, making
them practical even on low-end machines.

Lastly, there is the competitive factor.  A few people will make the
decision on whether to buy or not to buy a computer based on whether
they offer better hardware than the competition.  If 720K is all
that's available, they may be prompted to look at a different system.
Cheap clones commonly come with 1.2 or 1.4M drives and hard disks now, 
making 800K seem less functional and therefore less attractive.

In all of this I am assuming that the media cost of the 20.8's will be
affordable.  If not, then all of this is garbage. 1/2 :-)

--
----- ---- --- -- ------ ---- --- -- - -  -  plinio@seas.ucla.edu 
I speak for myself, not for my employer.  I am a bad ventriloquist, anyway.

jclark@sdcc6.ucsd.edu (John Clark) (05/02/91)

In article <5571@wucc.waseda.ac.jp> ytsuji@wucc.waseda.ac.jp (Y.Tsuji) writes:
+It's timely that WD1772 was finally discontinued. I also wish Motorola to
+discontinue 68000,68010 and 68012. They are so dated! As to the downward

No, no, not the 68000 (you can have the other two). How about a last
round for the 8080, z80, and anything ending in '86.
-- 

John Clark
jclark@ucsd.edu

bill@mwca.UUCP (Bill Sheppard) (05/03/91)

In article <1991May1.180512.2572@cs.ucla.edu> stephen@oahu.cs.ucla.edu (Steve Whitney) writes:
`In article <2623@lee.SEAS.UCLA.EDU> plinio@babbage.seas.ucla.edu (Plinio Barbeito) writes:
``In article <12733@uhccux.uhcc.Hawaii.Edu> kiki@uhunix1.uhcc.Hawaii.Edu (Jack W. Wine) writes:
``>>plinio@curtiss.seas.ucla.edu (Plinio Barbeito/) writes:
``>This is really puzzling news!  If Atari built a factory in Israel, it can't 
``>possibly be dedicated to only floppy controller chip production...
``
``Sorry to have implied that.  I don't know if it will be dedicated to
``that sole purpose.  That's all that Bob mentioned about it, though.
`
`I didn't think he said it would be a factory.  Sounded to me like they had
`hired people to reverse engineer the WD1772 and do a layout for one that
`would run faster.

Both the San Jose Mercury News and the Jewish Bulletin reported that Atari
and the Israeli government are negotiating (close but nothing signed yet)
for Atari to open a manufacturing plant in Israel, with significant incentive
(financial) from the Israeli government, who are hoping to start a high-tech
business park.  The plant would apparently produce most types of Atari hard-
ware (though I believe the Singapore plant would remain) and would give
(again, I'm not positive) Atari major advantages in dealing with the EC.
-- 
 ##############################################################################
 # Bill Sheppard  --  bills@microware.com  --  {uunet,sun}!mcrware!mwca!bill  #
 # Microware Systems Corporation  ---  OS-9: Seven generations beyond OS/2!!  #
 ######Opinions expressed are my own, though you'd be wise to adopt them!######