mjw@f.gp.cs.cmu.edu (Michael Witbrock) (06/03/87)
Keywords:
These figures are +/-5% I don't have the article handy.
In the NYT computer column today or yesterday, there were results
of a survey of business users of PCs.
67% use their office computers for extra-curricular activities (personal
mail etc etc)
of These @big(50%) use their PCs to play games on.
Now, if commodore could IN A SUBTLE MANNER make it clear that the amiga2000,
as well as being a 100% true blue PC compatible, runs the niftiest games in
the world, I think sales could be rather good.
I imagine something sort of like the apple adds (maybe they weren't shown in
the US) where there is this oldfashioned office, and it starts with one old fashioned business man saying to another 'you brought a what!?'
then lots of people follow him into this room with a (ta da!) mac and watch
while he does useful but fun (smiles all round) with it.
Now, if you have the people in an add travelling down a corridor, looking in
doors , saying
"jane uses her amiga 2000 to produce the company newspaper",
"charles uses his amiga 2000 to calculate spreadsheets (x times faster than
brand I**)" ... walk past open office door, person inside, playing niftiest
game you can find, studiously ignored by announcer, who passes on to
the next room , :"Claire uses hers to design video for the
company's next advertising campaign"
"and Fred uses his to communicate with the companies central computer"
fade to amiga running professional slick business package, then, switching to
funky game just before end of add.
I think this might work. It has temptation, and it
has (the very important in advertising) theme of surpassing.
The trick is to show that the amiga can do everything an *BM can
do, but that it surpasses it by A) being able to do desktop
video, and B) being more fun 'after hours'. By owning an amiga, the
business can surpass it's competitor's. This is what businesses
want to be told. And, for goodness sake, don't mention the price.
It's too low to be used for this kind of ad.
---
Sorry, it's just a thought - it's after midnight when I go a little strange.
--
====================================================================
Michael.Witbrock@f.gp.cs.cmu.edu
US Mail: Michael Witbrock
Dept of Computer Science
Carnegie Mellon University
Pittsburgh PA 15213-6890
USA
Telephone : (412) 268 3621 [Office]
(412) 681 3806 [Home]
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I took out the cute quotes. If you need some, finger me at f.gp.cs.cmu.edu.ralph@mit-atrp.UUCP (Amiga-Man) (06/03/87)
Mike Witbrock has some great advertising ideas !
What I wouldn't give to see an ad like that on national TV....
It hurts to see *BM waving flags about their newfound video and multitasking
capability when the Amiga has had it from the start.
C'mon C-A, please ?????
So far the only Amiga's I've seen on TV are on Miami vice and Tom Petty's
music video on MTV. In the world of alternate uses of Amiga's,
MIT's Cable TV group just bought one (I think) and has Amiga video
broadcast all over campus now. It makes a great small TV station video
generator. I also use mine at parties (really!) to create that real-time
dance-club-like video stuff. It goes over well. Bring YOUR amiga to your next
party !
The Amiga 500/1000/2000/3000/10000/etc.
the business/programming/educational/gaming/party machine of the future !
ralph