[comp.sys.amiga] Dongle blues

miket@pro-charlotte.cts.com (Mike Thompson) (01/16/88)

 Dongles are just not the answer. The fact remains that there is not
ONE amiga program out there on the market today that uses a dongle
that has not been cracked, hacked, or usually just de-dongled by Marauder II
and Amiga Dos's disk structure is not all that complicated. Admittedly
you could have a complicated and integral part of the code residing
in the dongle, but that would be more trouble than its worth. More
people would become frustrated with dongle software, I for one dont
relish the idea of having a dongle case with assorted devices to
run my software.  I think the best solution to software piracy is what
micro-illusions has done recently with firepower, make the games
so inexpensive that most pirates will just buy them and in the 
process get documentation.. If software developers could find some
'main' publishing warehouse where they just submit the program
and it is copied numerous times and package in LARGE scale, software
prices could come under 7 dollars.  Just look in your local bookstore,
there are hundreds of books, most under 5 dollars, and each one 
(well most anyway) represents a major effort on the part of the author.
The same is true with software developers but there are no publishers
for computers that are large enough to handle the volume required
to bring software prices down. Just think, if a fully documented game
only cost about 5 dollars, and was a good program, it could be
quite succesful in the computer market.  
 
   Like someone earlier said, Ive got my asbestos suit on!

chanst@atrium.UUCP (Steve T Chan) (01/20/88)

If the software companies could just get the software prices lower, then
people will buy them to get the documentation instead of just pirating
them, I just hope that the software companies will listen and drop their
prices.. See, $20-50 is a reasonable price for a software package in
my point of view, but $90-200 or 300 is way overpriced.  How would
you expect people to buy stuff thats overpriced?? They don't

I also got my asbestos suit on, so flame me if you like.

Steve Chan
UUCP: gatech!petro!atrium!chanst

gardner@prls.UUCP (Robert Gardner) (01/20/88)

In article <2374@crash.cts.com> miket@pro-charlotte.cts.com (Mike Thompson) writes:

>Just think, if a fully documented game
>only cost about 5 dollars, and was a good program, it could be
>quite succesful in the computer market.  
 
The problem with the analogy between books and computer games is that
of market size. Anyone that can read (English) is a potential customer
of a book. Only those that own the particular computer system that
a computer program is written for are potential customers. There are
many orders of magnitude difference between these market sizes. Given
that, it's amazing that you can buy software for under $50.

Publishing costs have little to do with software prices. Even for the
smallest outfits, they rarely are over $5-$10 per package. Return
on investment is what determines prices (and competition, of course),
and that depends on market size.

Another failure in the analogy is the difficulty in copying a book
compared to the difficulty in copying software. Again orders of
magnitude difference.

Until everyone that can read owns a computer and software is copied
as infrequently as novels, don't expect software prices to be as low
as book prices.

Robert Gardner
Great Wave Software

palarson@watdragon.waterloo.edu (Paul Larson) (01/22/88)

In article <155@atrium.UUCP>, chanst@atrium.UUCP (Steve T Chan) writes:
> 
> If the software companies could just get the software prices lower, then
> people will buy them to get the documentation instead of just pirating
> them, I just hope that the software companies will listen and drop their
> prices.. See, $20-50 is a reasonable price for a software package in
> my point of view, but $90-200 or 300 is way overpriced.  How would
> you expect people to buy stuff thats overpriced?? They don't
 In my opinion, your suggestion of software packages for lessa than fifty
dollars each is ludicrous, considering the how much development time and
effort a good piece of software represents.  However, we do live in a
capitalist democracy, so nothing is preseventing you from voting with your
wallet.
> Steve Chan
> UUCP: gatech!petro!atrium!chanst
	Johan Larson

tsouth@pro-pac.CTS.COM (Todd South) (01/24/88)

>> In article <155@atrium.UUCP>, chanst@atrium.UUCP (Steve T Chan) writes:
>  In Article: <4744@watdragon.waterloo.edu>, palarson@ (Paul Larson) writes:

>> If the software companies could just get the software prices lower, then
>> people will buy them to get the documentation instead of just pirating
>> them, I just hope that the software companies will listen and drop their
>> prices.. See, $20-50 is a reasonable price for a software package in
>> my point of view, but $90-200 or 300 is way overpriced.  How would
>> you expect people to buy stuff thats overpriced?? They don't

>  In my opinion, your suggestion of software packages for lessa than fifty
>  dollars each is ludicrous, considering the how much development time and
>  effort a good piece of software represents.  However, we do live in a
>  capitalist democracy, so nothing is preseventing you from voting with your
>  wallet.

Paul, it's your kind of thinking that really blows me away in terms of the
actual authors making money on software.  If a mail-order house can buy
software (or hardware) for a _low_ price, and sell it for sometimes as much
as 80 dollars (US) less, then how can you say that the authors would NOT make
the same amount of money simply distributing it to the end-user themselves?
I still think that there are too many middle people in this market, and
most of the major companies like it that way.  Ultimately, the reason that
a number of contributers to this system, who write commercially, seem to
discount is the fact that each and every software purchase by a majority of
users is a _major_ purchase, and that, my friends, is why piracy exists.
It is not just the simple fact that people cannot afford it, but that they
cannot afford to get burned, also, with each purchase that doesn't do what
they need.

Todd South

     +------------------------------------------------------------------+
     | uucp: crash!pnet01!pro-simasd!pro-pac!tsouth | Now I only get 50 |
     | Todd South : Ewa Beach, HI.                  | cents less than   |
     | Pacific Proline: (808) 499-2831 2400 bd.     | minimum wage...   |
     +------------------------------------------------------------------+

chanst@atrium.UUCP (Steve T Chan) (01/27/88)

In article <2408@crash.cts.com>, tsouth@pro-pac.CTS.COM (Todd South) writes:
> >> In article <155@atrium.UUCP>, chanst@atrium.UUCP (Steve T Chan) writes:
> 
> Paul, it's your kind of thinking that really blows me away in terms of the
> actual authors making money on software.  If a mail-order house can buy
> software (or hardware) for a _low_ price, and sell it for sometimes as much
> as 80 dollars (US) less, then how can you say that the authors would NOT make
> the same amount of money simply distributing it to the end-user themselves?
> I still think that there are too many middle people in this market, and
> most of the major companies like it that way.  Ultimately, the reason that
> a number of contributers to this system, who write commercially, seem to
> discount is the fact that each and every software purchase by a majority of
> users is a _major_ purchase, and that, my friends, is why piracy exists.
> It is not just the simple fact that people cannot afford it, but that they
> cannot afford to get burned, also, with each purchase that doesn't do what
> they need.
>
Todd is right.  There are too many middle man and distributors involved, 
and of course they all wanted their share of profit, which makes software
prices so high, if the companies would (I doubt it) distribute their own
software directly to our friendly neighborhood dealer, I am sure that
software prices will be down drastically, since the author of the program
is making the same profit anyway, as Todd said.  People could not afford
to get burned, thats why before you buy software, be sure to ask the
dealer for a demo, try using the program, get comfortable with it, because
once you bought it, you are stuck with it, because you cannot return
software, thats why I look very carefully before buying software, regardless
of which type.. whether its educational or games..

+------------------------------------------------------------------------+
| Steve Chan                            UUCP: gatech!petro!atrium!chanst |
| @ Atrium @ The Alamo                BITNET: chanst@atrium.UUCP         |
| San Antonio, Texas                    ARPA:                            |
|                                                                        |
| 'If you put your minds to it, you could accomplish anything!' - Doc    |
+------------------------------------------------------------------------+
 

joe@cbmvax.UUCP (Joe O'Hara) (01/29/88)

In article <181@atrium.UUCP> chanst@atrium.UUCP (Steve T Chan) writes:
>Todd is right.  There are too many middle man and distributors involved, 
>and of course they all wanted their share of profit, which makes software
>prices so high, if the companies would (I doubt it) distribute their own
>software directly to our friendly neighborhood dealer, ...
> 

You're making an (unwarranted) assumption that the software company could
do this effectively and efficiently. Take a moment to consider the sales
force required to sell to thousands of "friendly neighborhood dealers"
dispersed through 50 states (not even assuming international sales). Even
if the software company could afford to do this at less cost than selling
to one (or several) distributors, then comes the problem of convincing the
dealers to provide shelf space. Perhaps some of the large, established
software companies - those with multiple titles to offer - but the smaller
companies would almost assuredly find themselves locked out of the market.

-- 
========================================================================
  Joe O'Hara                ||  Comments represent my own opinions,
  Commodore Electronics Ltd ||  not my employers. Any similarity to
  Software QA               ||  to any other opinions, living or dead,
                            ||  is purely coincidental.
========================================================================

haitex@pnet01.cts.com (Wade Bickel) (01/29/88)

chanst@atrium.UUCP (Steve T Chan) writes:
>Todd is right.  There are too many middle man and distributors involved, 
>and of course they all wanted their share of profit, which makes software
>prices so high, if the companies would (I doubt it) distribute their own
>software directly to our friendly neighborhood dealer, I am sure that
>software prices will be down drastically, since the author of the program

        Perhaps.  But consider the following.


           1)  Each distributor removes part of the work load from publishers
                 and such.  Without the distributor the publisher must hire
                 additional people.   50 publishers all need, say, one extra
                 person, as opposed to a handful of employees at the distrib-
                 torship.

           2)  Distributors bear risk when they buy product as well.

           3)  Distributor's tie up capital in software, and must be
                 compenstated for this at a level beyond that attainable
                 through alternative available investments.

           4)  If the distributor's could be cut out they would be.  In most
                  markets they provide a service that is useful.

           5)  If the distributor's were getting fat, more distributors would
                  appear and competition would solve this.


           Finally I have a question.  What rate of return on investment for
        each party concerned do you (anybody) think is fair?  Consider the
        Author, Publisher, Distributor and Retailer.


                                                Thanks,


                                                          Wade.


UUCP: {cbosgd, hplabs!hp-sdd, sdcsvax, nosc}!crash!pnet01!haitex
ARPA: crash!pnet01!haitex@nosc.mil
INET: haitex@pnet01.CTS.COM

kent@xanth.cs.odu.edu (Kent Paul Dolan) (01/31/88)

I've been one of the ones saying that a private author could sell the
product lots cheaper than the current distribution network for
software.  After reading Chuck McMannis's article (thanks, Chuck), I
think I'd like to amend that.  I can sell software cheaper direct to
you if 1) you accept it AND PAY FOR IT via the shareware channels,
and/or 2) if you are willing to accept:  typed labels, doc on disk
only, no fancy packages, just ziplocks and mailers, NO phone support,
limited to no written support, limited updates (I can't throw "more
manpower" at a crucial bug; there's just me here), word of mouth ads
and no show appearances, and reviewers have to PAY FOR review copies.

But really, software distributed via shareware or personal publication
could be much cheaper if people were willing to accept the
concomittent inconveniences.  If you don't pay for shareware, DON'T
bitch about the high cost of software - you are paying for your
"freebies" with every overpriced commercial product that could just as
well have been distributed shareware if folks paid for what they kept.

Sadly, "the something for nothing" approach divides the software
universe into shareware stuff with no support because the author can't
earn enough to make it worth the trouble, and commercial stuff with no
support because venture capitalists don't care that your database just
lost your Aunt Trixie's address.  Reveiw the recent comments on Manx
unannounced updates if you haven't seen this.

Sigh!

Kent, the man from xanth.

Remember when Americans were known for ethics and probity?
"Every people has the government it deserves" - folk saying.

kent@xanth.cs.odu.edu (Kent Paul Dolan) (01/31/88)

In article <3840@xanth.cs.odu.edu> kent@xanth.UUCP I wrote:
>
>software.  After reading Chuck McMannis's article (thanks, Chuck), I
                                    ^^
                                    one "n"; I should have looked.
Sorry, Chuck.

Kent, the man from xanth.