[comp.sys.amiga] VAR agreements

robert@trwind.ind.TRW.COM (Robert W. Snyder) (03/08/88)

Can anyone tell me if CBM enters into VAR agreements for the Amiga?
If they do, can you give me or tell me where I can get the general
guidelines for qualifying to be a VAR?

Thanks in advance

-- 
Robert Snyder       Disclaimer  --  nobody claims dis, but me
TRW Information Networks Division 23800 Hawthorne Blvd, Torrance CA 90505
USENET: {ucbvax,ihnp4,sdcrdcf}!trwrb!trwind!robert
ARPA: robert@trwind.TRW.COM

samw@dasys1.UUCP (Sam Weissman) (03/14/88)

In article <308@trwind.ind.TRW.COM>, robert@trwind.ind.TRW.COM (Robert W. Snyder) writes:
> 
> Can anyone tell me if CBM enters into VAR agreements for the Amiga?
> If they do, can you give me or tell me where I can get the general
> guidelines for qualifying to be a VAR?
> 
> Thanks in advance
> 
> -- 
> USENET: {ucbvax,ihnp4,sdcrdcf}!trwrb!trwind!robert

-- 

robert@trwind.ind.TRW.COM (Robert W. Snyder) (03/18/88)

Robert Snyder
>In article <308@trwind.ind.TRW.COM>, robert@trwind.ind.TRW.COM (Robert W. Snyder) writes:
>> 
>> Can anyone tell me if CBM enters into VAR agreements for the Amiga?
>> If they do, can you give me or tell me where I can get the general
>> guidelines for qualifying to be a VAR?
>> 
>> Thanks in advance
>> 
>> -- 
>> USENET: {ucbvax,ihnp4,sdcrdcf}!trwrb!trwind!robert
>
>From: samw@dasys1.UUCP (Sam Weissman)
>Summary: Would someone please satisfy my curiosity and tell me
>	 what a VAR is?  Thanks.
>
>
-- 
A VAR stands for Value Added Retailer.

A VAR would take the AMIGA, add a propriety turnkey system and
then resell the product.  Since a good VAR will move more product
than an average retail store, CBM would allow the VAR to buy AMIGAs
at wholesale prices.  The VAR agrees to only sell machines with
the VARS system on it.  In this way the VAR is not directly competing
with normal retail outlets and is able to price the system more
attractively.  Obviously the price of the turnkey system needs to be
greater than the retail price of a bare AMIGA or people will buy 
the system throw it away and keep the AMIGA.  At that point, a VAR would
be directly competing with retail stores.

Becoming a VAR is very useful when you need to configure the machine
before handing it to the customer.

Anyway IBM made VAR agreements for the PC.  Does CBM?  I dont know.
Alternately what does it take to become a retailer for the AMIGA. If
it does not require a store front, then a VAR agreement is unnecessary
a company could simply become a retailer instead of a VAR.


-- 
Robert Snyder       Disclaimer  --  nobody claims dis, but me
TRW Information Networks Division 23800 Hawthorne Blvd, Torrance CA 90505
USENET: {ucbvax,ihnp4,sdcrdcf}!trwrb!trwind!robert
ARPA: robert@trwind.TRW.COM                               Ph 213-373-9161