[comp.sys.amiga] SDP

rhuffman@aa.ecn.purdue.edu (Rodney L Huffman) (03/09/88)

In article <10136@ulysses.homer.nj.att.com> eric@hector (Eric Lavitsky) writes:
concerning the SDP:

>It's been physically shown at both AmiExpos (NYC and LA) - the software is
>under way now.

Not to put you on the spot (well, not much of one), but could you give us
some idea as to the release date of SDP?  

flocchini@deneb.ucdavis.edu (0048;0000007472;200;745;53;) (05/17/88)

References: <834@esunix.UUCP>
Sender:Bob Flocchini 
Reply-To: flocchini@deneb.ucdavis.edu.UUCP (PUT YOUR NAME HERE)
Followup-To: 
Organization: University of California, Davis

In article <834@esunix.UUCP> blgardne@esunix.UUCP (Blaine Gardner) writes:
>There was a message on a local BBS this weekend saying that ASDG will
>NOT be releasing the SDP. The poster said he talked to ASDG on the phone
>(he was anxious to get an SDP to expand his BBS with), and they told him
>that it is officially dead.
>
>Perry, Eric, is this true? If so, why?
>
>A pity if it is dead, it sounded like such a nice piece of hardware.
>-- 
>Blaine Gardner @ Evans & Sutherland    540 Arapeen Drive, SLC, Utah 84108
>UUCP Addresses:  {ihnp4,ucbvax,allegra,decvax}!decwrl!esunix!blgardne
>        	 ihnp4!utah-cs!esunix!blgardne        usna!esunix!blgardne
>"Nobody will ever need more than 64K."    "Nobody needs multitasking on a PC."

I received a call from Patricia Chounard at Chouinard Technologies informing
me that she would not be able to deliver a SDP ( for my 1000 ). She said
Perry had called her and that the product was dropped. This is a fairly
recent decision because when I placed the order about a month ago I was told
that the product would be available on June 1. 

Bob Flocchini
flocchini@deneb.ucdavis.edu

perry@well.UUCP (Perry S. Kivolowitz) (05/19/88)

People have been enquiring here after the SDP (Satellite Disk
Processor). Here's the full story:

The SDP has been dropped  from ASDG's future plans due to the
unmarketability of the  product.  Here's  why we consider the
product unmarketable:

1986				1988
Average Cost			Average Cost
Of A Controller: $500		Of A Controller: $250
Average Speed For A		Average Speed For A 
Read On An Average 		Read On An Average
Drive: 20KB/s			Drive: 200KB/s

Cost Of An SDP: $1299
Average Speed For A Read On An Average Drive: 600KB/s

In 1986 the SDP cost 2.6 times more than an average controller
but gave 30 times the performance.

In 1988 the SDP cost 5.2 times more than an average controller
but gives 3 times the performance.

The SDP in unmarketable due to eroding price/performance ratios.
We would think that VERY FEW people would find a 3 fold increase
in speed (for an average  65 msec  drive) would be worth 5 times
more money.

Noone feels worse than us. We spent thousands  of hours and tens
of thousands of dollars  (hundreds  of  thousands if you include
lost sales and lost credibility)  on  the project which at least
earns  us  the right  NOT  to  be  accused of being purveyors of 
vaporware. Especially in light of the fact  that  if the product
WAS available you probably wouldn't have bought it.

Sure we made some mistakes. Mistakes which  we won't make again.
For example, the SDP design criteria  was performance over cost.
The mistake is that no designer should EVER abandon  cost reduc-
tion in favor of  performance if  the product is to be sold in a
consumer marketplace.

Another mistake was placing too much stock in the (then) current
non-performance of Amiga hard disks. It is unfortunate and iron-
ic that demise of the SDP is actually a testimonial to the  hard
work of Steve Beats et al at CBM (for the new file system).

So sure, we made some mistakes.  But  noone  will suffer as much
for these mistakes as we will. And  noone will profit from these
lessons learned, as we will.

So you can look forward to  some  pretty funky stuff coming from
ASDG in the future. For example, we've brought an industry stan-
dard daughter board interface to  the  A2000  with a new product
called Twin-X. (Another lesson  learned, Twin-X was finished be-
fore we discussed it with anyone).

Twin-X allows you  to  install  any  two of hundreds of IEEE-959
daughter boards already available on your A2000. A to D,  D to A
Serial Ports, Parallel Ports, Servo Motor Controllers, SCSI, QIC
02, GPIB - litterally any  I/O  function  now plugs and plays on
the A2000. We're looking for software developers who see vertic-
al market opportunities with this board. Contact us,  we'll pro-
vide the board and help you locate the right daughter board.

Anyway, I don't want to stray into too much commercialism. I did
want to dispell any rumors concerning the SDP and explain why we
have decided that it's too late to try to market it.

Perry Kivolowitz
(608) 273-6585

cheung@vu-vlsi.Villanova.EDU (Wilson Cheung) (05/19/88)

	I talked to one of the people of ASDG and the primary reason for
dropping SDP is that its price was starting to push beyond the $1300 mark!
and in light of the newer Amiga filing system it seemed that no customer
would be willing to pay such a high price for what would turn out to be
a small increase in speed.
	Then I talked to the person about the 2000 and 1 expansion box
and as usual absolutely no definite date could be given.  It certainly 
sounds like ASDG as a company is in serious trouble.  That $1300 price
for SDP that was set at $450 a year ago indicates a lot of ASDG's time
and money was spent on SDP.  


					Wilson Cheung

kim@amdahl.uts.amdahl.com (Kim DeVaughn) (05/20/88)

In article <5992@well.UUCP>, perry@well.UUCP (Perry S. Kivolowitz) writes:
> 
> The SDP has been dropped  from ASDG's future plans due to the
> unmarketability of the  product.  Here's  why we consider the
> product unmarketable:
> 
> [ ... ]
> 
> Cost Of An SDP: $1299
> Average Speed For A Read On An Average Drive: 600KB/s
> 
> In 1986 the SDP cost 2.6 times more than an average controller
> but gave 30 times the performance.
> 
> In 1988 the SDP cost 5.2 times more than an average controller
> but gives 3 times the performance.
> 
> The SDP in unmarketable due to eroding price/performance ratios.
> We would think that VERY FEW people would find a 3 fold increase
> in speed (for an average  65 msec  drive) would be worth 5 times
> more money.

As I have told Perry via email, I don't agree with this analysis.  I think
there *is* enough of a market for a "high-end" hard disk controller to
make such a product worth marketing.  I know that *I* still want one, and
I suspect there are quite a few others that do also.

Perhaps if enough people let Perry/Eric/ASDG know this, they will
reconsider their decision, and make the SDP(I) available in some
form.

/kim


-- 
UUCP:  kim@amdahl.amdahl.com
  or:  {sun,decwrl,hplabs,pyramid,ihnp4,uunet,oliveb,cbosgd,ames}!amdahl!kim
DDD:   408-746-8462
USPS:  Amdahl Corp.  M/S 249,  1250 E. Arques Av,  Sunnyvale, CA 94086
CIS:   76535,25

thomson@utah-cs.UUCP (Richard A Thomson) (05/20/88)

In article <5992@well.UUCP> perry@well.UUCP (Perry S. Kivolowitz) writes:
>Twin-X allows you  to  install  any  two of hundreds of IEEE-959
>daughter boards already available on your A2000. A to D,  D to A
>Serial Ports, Parallel Ports, Servo Motor Controllers, SCSI, QIC
>02, GPIB - litterally any  I/O  function  now plugs and plays on
>the A2000. We're looking for software developers who see vertic-
>al market opportunities with this board. Contact us,  we'll pro-
>vide the board and help you locate the right daughter board.

I'd be interested in this software developer deal that you're talking about.
I've been trying to find some vendor who'll offer IEEE 488 boards for the
Amiga so that the Amiga could enter the laboratory control marketplace.

I've worked on Apple II systems designed to control HPLC pumps and do
what's called gradient control.  I worked on this system through Gilson
Medical Electronics, which was the first company to offer a microcomputer
based solution to gradient control of HPLC systems.

Currently here at U of U I'm working on my PhD in computer science.  I already
have a BS in electrical engineering which I would like to use to apply hard-
ware skills towards problems in improving the interface between the scientist
and the computer as a modelling and experimental tool.

Please tell me more about your product and how I can get on board as a
developer.  I think a product like this could make real inroads in markets
targetting laboratory control.  The big complaint I've heard from many
scientists is that they can't use their computer to do word processing
while they are running an experiment.  Althought the performance of exp.
control has increased with IBM PC based systems versus Apple IIe based
systems, this is still a major gripe for them.  Many of these experiments
do not demand continuous real-time response, so it is feasible that a good
adjustment of task priorities between the exp. controller and the word
processor would solve the problem.  Of course, with an Amiga 2000, they
could get full multi-tasking by dedicating the IBM side to control the
experiment if it demanded enough attention.  This applies for current
customers who would like to upgrade their computers or do something while
their comptuer monitors the experiment.  Some of these experiments take
days to complete, so the time the computer is tied up is significant.

By the way, I am impressed with the track record of ASDG so far, including
the story with the SDP.  Even though you can't market the SDP as you've
described in your article, the fact that you were honest enough to announce
the problems and explain your difficulties shows me the commitment that
you have to excellence, quality and more importantly a lack of bullshit.

I'm looking forward to upgrading my 1000 with the 2000-n-1 box when it
becomes available.

					Regards,
						Rich Thomson

-- 
Rich Thomson, Oasis Technologies, 3190 MEB, U of U, Salt Lake City, Utah  84112
(801) 584-4555  thomson@cs.utah.edu  {bellcore,ihnp4,ut-sally}!utah-cs!thomson
			Science: the modern mythology

ssd@sugar.UUCP (Scott Denham) (05/20/88)

In article <5992@well.UUCP>, perry@well.UUCP (Perry S. Kivolowitz) writes:
  
> The SDP has been dropped  from ASDG's future plans due to the
> unmarketability of the  product.  Here's  why we consider the
> product unmarketable:
  
( munch, munch, munch of digested lines)
 
> So sure, we made some mistakes.  But  noone  will suffer as much
> for these mistakes as we will. And  noone will profit from these
> lessons learned, as we will.
> 
  (munch)
> So you can look forward to  some  pretty funky stuff coming from
> ASDG in the future. For example, we've brought an industry stan-
 (chomp)
> the A2000. We're looking for software developers who see vertic-
> al market opportunities with this board. Contact us,  we'll pro-
> vide the board and help you locate the right daughter board.
 
> Anyway, I don't want to stray into too much commercialism. I did
> want to dispell any rumors concerning the SDP and explain why we
> have decided that it's too late to try to market it.
> 
> Perry Kivolowitz

 All I can say, Perry, is that you've lost no credibility with ME, and
you have my admiration for coming out in simple bs-free terms as to what
happened to the product and why. You can't be expeceted to provide good
support to your customers by concentrating on a dead-end product. I had
great hoipes of getting an SDP for my very own, but you"re right, at 
todays market I wouldn't pay nearly $1200 for one - it's just not worth
it (even if it costs that).  My condolences on your unfortunate decision.
'twas a great idea, and I hope the inspiration and engineering that went
into it find their way into one of your other fine products.!
 
 -----------------------------------------------------------------------
       Scott S. Denham
       Western Atlas International
        Houston, Texas
 ------------------------------------------------------------------------
 The opinons expressed herin are solely my own (or else those of this
 #&&#& cat sleeping on my head)

perry@well.UUCP (Perry S. Kivolowitz) (05/21/88)

In article <1602@vu-vlsi.Villanova.EDU>, cheung@vu-vlsi.Villanova.EDU (Wilson Cheung) writes:
> It certainly sounds like ASDG as a company is in serious trouble.

Absolutely not. In fact, we're undergoing some pretty radical expansion.
Our test  and development  facilities  have risen by a factor of 10. Our
staff has doubled.  And our  design  and production capability has never
been better.

Don't take a business decision and net silence as a sign of poor health.
Rather take it as getting  down to hardcore development.

By the way Wilson, your comment is not appreciated.

peter@sugar.UUCP (Peter da Silva) (05/21/88)

In article <5992@well.UUCP>, perry@well.UUCP (Perry S. Kivolowitz) writes:
> Twin-X allows you  to  install  any  two of hundreds of IEEE-959
> daughter boards already available on your A2000. A to D,  D to A
> Serial Ports, Parallel Ports, Servo Motor Controllers, SCSI, QIC
> 02, GPIB - litterally any  I/O  function  now plugs and plays on
> the A2000. We're looking for software developers who see vertic-
> al market opportunities with this board. Contact us,  we'll pro-
> vide the board and help you locate the right daughter board.

Could you let us in on just what IEEE 959 is? I have long longed for
a low-cost widely-used bus for the Amiga, and this sounds like just
what the doctor ordered. A lot of applications have to little a market
for the overhead of a full autoconfig board.

Personally I'd hoped for a SOTS Apple-][ bus.

And... more commercialism... how's the 2000-and-1 coming?
-- 
-- Peter da Silva      `-_-'      ...!hoptoad!academ!uhnix1!sugar!peter
-- "Have you hugged your U wolf today?" ...!bellcore!tness1!sugar!peter
-- Disclaimer: These may be the official opinions of Hackercorp.

doug-merritt@cup.portal.com (05/22/88)

Wilson Cheung writes:
> It certainly sounds like ASDG as a company is in serious trouble.

Perry replies:
>By the way Wilson, your comment is not appreciated.

Agree...companies cancel products under development all the time
in order to *stay* healthy by avoiding making mistakes. Presumably
Wilson has not been involved with computer product R&D companies, else
he'd know that.

>Absolutely not. In fact, we're undergoing some pretty radical expansion.
>Our test  and development  facilities  have risen by a factor of 10. Our
>staff has doubled.  And our  design  and production capability has never
>been better.

Please be very cautious, Perry...I've seen firsthand many companies
run into trouble due to radical growth. One of the biggest problems that
can arise is one of structure; it's hard to optimize corporate organization
when A) "everyone" is new and somewhat green, and B) things are changing
faster than you can think about them.

Notable counterexamples include Apple and Sun, both of whom grew at
an incredible pace and did not fall apart under the stress. So please don't
feel that I'm criticizing. Just "forewarned is fore-armed".

>Don't take a business decision and net silence as a sign of poor health.
>Rather take it as getting  down to hardcore development.

Great, glad to hear it! I'm always interested to hear what's going
on with ASDG. I find your company's track record to be quite admirable.

It's a shame that the SDP will be disappearing altogether. Would it
be feasible to license the design, or offer it as a kit, or some such???
	Doug
---
      Doug Merritt        ucbvax!sun.com!cup.portal.com!doug-merritt
                      or  ucbvax!eris!doug (doug@eris.berkeley.edu)
                      or  ucbvax!unisoft!certes!doug

perry@well.UUCP (Perry S. Kivolowitz) (05/23/88)

In article <2036@sugar.UUCP>, peter@sugar.UUCP (Peter da Silva) writes:
> Could you let us in on just what IEEE 959 is? I have long longed for
> a low-cost widely-used bus for the Amiga, and this sounds like just
> what the doctor ordered. A lot of applications have to little a market
> for the overhead of a full autoconfig board.

IEEE-959 is the standard which grew out of Intel's iSBX(tm) daughterboard
standard for 8 and 16 bit daughterboards (or modules). These  modules are
commonly  used in MultiBus  (I and II)(tm),  VMEbus(tm),  and IBM PC(etc)
computers.

I recently surveyed over 250 modules from over  thirty  manufacturers of-
fering nearly every type of functionality one  can imagine.  Prices range
anywhere from 150 to 1000 dollars. As I've mentioned before,  we are cur-
rently designing our  own  modules to perform  various key functions like
serial ports, scsi, math, and GPIB.

The strength of this product is that it allows the Amiga to (quickly)  go
where its never  gone  before. Its weakness (with respect to the consumer
market) is that with all the hundreds of functions the board can perform,
there is no hope that ASDG  will  write ALL the drivers in any short time
span. That's where you developer types come in. Envision a vertical mark-
et application - and go for it. We'll help.

Please, I can't get enough time on Usenet let alone answer email. Serious
potential developers should contact me by phone since email will probably
never get seen.

Perry@ASDG
(608) 273-6585

bakken@hrsw2.UUCP (David E. Bakken) (05/28/88)

In article <5740@cup.portal.com>, doug-merritt@cup.portal.com writes:
> It's a shame that the SDP will be disappearing altogether. Would it
> be feasible to license the design, or offer it as a kit, or some such???

Or even offer your samples/prototypes on a as-is basis??!  I know Kim and
maybe Doug would be interested in this. But then the prototypes are
probably on ASDG's machines at work or home (don't blame them)!!!
-- 
Dave Bakken   Boeing Commercial Airplanes		(206) 277-2571
uw-beaver!apcisea!hrsw2!bakken
Disclaimer: These are my own views, not those of my employers.  Don't
let them deter you from buying the 747 you've been saving hard for.

daveh@cbmvax.UUCP (Dave Haynie) (06/01/88)

in article <1602@vu-vlsi.Villanova.EDU>, cheung@vu-vlsi.Villanova.EDU (Wilson Cheung) says:
> Keywords: death of
> It  certainly  sounds like ASDG as a company is in serious trouble.  That
> $1300 price for SDP that was set at $450 a year ago indicates a lot of
> ASDG's time and money was spent on SDP.  

I don't recall ASDG's original price on SDP, but I doubt it was $450 a year
ago.  Having seen the board, I can attest to the fact that it was very
complicated, having it's own 68000, quad-ported RAM, and lots of other
neat stuff.  It would have been an interesting product, if done in time,
but I think they made the right move for ASDG in not marketing it.  Since
I've been at Commodore, I've seen many projects bite the dust for much the
same reasons.  It can sometimes take a year or more to develop a complicated
piece of hardware, and there's no guarantee that the market can still 
support such a thing when it's done.  I'm sure ASDG spent lots of time and
money on SDP, but they'd probably be spending lots more time and money on
it if they continued.  It's a tough decision to axe a product at any point
in development, but a smart company will do so if it's in their interest.

> 					Wilson Cheung
-- 
Dave Haynie  "The B2000 Guy"     Commodore-Amiga  "The Crew That Never Rests"
   {ihnp4|uunet|rutgers}!cbmvax!daveh      PLINK: D-DAVE H     BIX: hazy
		"I can't relax, 'cause I'm a Boinger!"

michael@stb.UUCP (Michael) (06/05/88)

Or they could just put a jumper in, one position for 64K chips, one for
256K chips, and you switch the jumper when you can afford bigger chips.
How many of you have 64K chips just lying around from another computer?
(I do)

Or, they could sell the software as a high performance read ahead buffering
package for hard disks and floppies, so those of you with 8 meg memory
(me? Nah, another two years before I can afford it) can get the high
speed, and those of us with 2 meg can at least get better than facc.

Or, if all else fails, someone can hack facc II into hacc ii
			Michael
: --- 
: Michael Gersten			 uunet.uu.net!denwa!stb!michael
:				 ihnp4!hermix!ucla-an!denwa!stb!michael
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