maloff@calgary.UUCP (Sheldon Maloff) (06/04/88)
I've got a subscription to Applied Arts Quarterly. For those not in the Know AAQ is a magazine for the Graphics Arts industry and is published for the world in Canada of all places. This is a ritzy magazine, its pages are printed on very smooth 100 pound paper stock (card board) and its advertisers place no holds barred on taking out adds that feature pull-out-3-d-pop-up-when-you-open-pages ads (you know, the type of things you see in fancy childrens story books). There are a couple of ads in here for dealers of the Macin-something-or-other-computer. And to my suprise this issue featured the best Commodore-Amiga print add I've seen yet. Full page, four colour, and attention grabbing. In big bold 1 inch high print: AMIGA MAKES YOUR MOUSE ROAR With a picture in the backround of an A2000 whose monitor shows a picture, aptly titled, `the universe', and in the forground a near actual size mouse. The ad was brief: The opening paragraph: `THE COMMODORE AMIGA 2000 is not for the faint-hearted. Behind its friendly facade beats a powerful pulse' the add told that `desk top video and desk top publishing are handled with equal brilliance', `expandable to a mighty 9 megabytes', `configure for 3 floppy and 2 hard drives' `optional pc/xt,at or 68020 cards' and the paragraph that caught my attention: `Since the Amiga has multitasking, you can work on four or five projects at once. Not just display them. Work on them. Try that on your present PC.' To me that summed up multitasking better than the add with a tiny photo of `the juggler' with the word multitasking beneath it. Its too bad all Commodore adds couldn't pack this much punch. Then again I suppose a ritzy 11 inch wide by 14 inch high magazine whose pages are printed on card stock, simply demands a ritzy powerful add. I hope this type of advertising continues. || Sheldon ----========== \\ -----======|| || maloff@calgary.UUCP -----====== // Calgary, Alberta || || {ihnp4!alberta}!calgary!maloff -----== \\ Past Host of the || || .. eventually, we'll all be scaled by zero and ---= // '88 Winter Games || || converge upon the origin ... then we'll party! -= \\ ---==||
thad@cup.portal.com (06/06/88)
Gee, that's an interesting ad. Perhaps it should be displayed in the San Jose Mercury News (heart of Silicon Valley, 4 miles from Amiga in Los Gatos). Consider ... in the Mercury-News' COMPUTING section, Sunday, June 5, 1988, the feature article is "Coming to a screen soon: desk-top video" by Jim Bartimo, the Mercury-News' Computer Editor (an avowed anti-Amiga person as witnessed by his articles over the past year or so). One mention is made of the Amiga: ".. and the Commodore Amiga has become a favorite personal computer among videophiles who want to marry video and computer technology. But the 16.8 million colors produced by the Macintosh ][ make it capable of producing near-television quality presentations, and software companies are rushing to take advantage of the Mac ]['s capabilties." The article continues with descriptions of all the super-fantastic graphics cards for the Mac ][ and descriptions of all the super-dooper software. Further into the article (several pages by the way), it's clear that no-one is aware that ANY computer can do REAL-TIME presentation, since ALL emphasis is on how to produce 35mm slides, overhead transparencies, etc. And, "The major problem with desktop video is a technical one: computer monitors and television screens operate differently." [oh really?! :-) ] And the article concludes: "But the level of technical expertise required to create a desk-top video is still prohibitively high. Desk-top video requires the user to learn almost as much about editing techniques as a professional. "Even Ames Cornish, Apple marketing manager for desk-top presentations, said, "Desp-top video is not something you or I could do today." " ...... With garbage like that in the MOST popular newspaper in Northern California (where the local companies include the likes of Silicon Graphics, PIXAR, Sun, Amiga, Ardent, Link, Lucasfilms, Apple, Atari, etc.), *WHY* isn't CBM attempting to improve its public image with the buying public? CONSTANTLY in the San Jose Mercury-News and in the San Francisco Chronicle the Amiga is lambasted, ignored, and upstaged by vaporware announcements from companies hawking products for the "other" systems.
admiral%m-5@Sun.COM (Michael Limprecht SUN Microsystems Mt. View Ca.) (06/08/88)
In article <6321@cup.portal.com>, thad@cup.portal.com writes: > As another example of the disinformation, he mentioned the 16 million > colors without stating how many can be displayed at one time. Does the > number 256 ring a bell? > > Sheesh! I've seen 4096-color HAM images on the Amiga that are virtually > indistinguishable from broadcast video; contrast that with the chunky > color steps of the "other" computer. > > That article (in the San Jose Mercury News) was typical of the lies we've > been "fighting" here (Silicon Valley) the past several years. Yes, the San Jose Mercury News has hit a new low with there biased narrow-mined slant towards IBM clones and particularly Apple. When I read the title of the article I expected the Amiga to be shown as the industry price leader in this field of "Desktop Video" but they think desktop video is mainly slides for presentations ???? Have these guys been licking the light sockets or what ???? My letter is on it's way to to the San Jose Mercury News and so should everyone elses. Somebody call Commodore!! It's no wonder the Amiga is the lost child of computers. Let these bozos know that there is a THIRD ALTERNATIVE!
ewhac@well.UUCP (Leo 'Bols Ewhac' Schwab) (06/08/88)
In article <6275@cup.portal.com> thad@cup.portal.com writes: >CONSTANTLY in the San Jose Mercury-News and in the San Francisco Chronicle >the Amiga is lambasted, ignored, and upstaged by vaporware announcements >from companies hawking products for the "other" systems. Urp! I thought Monday's Chronicle had a reasonably well-balanced article on desktop video. The Amiga was presented in a fairly good light, although they did pay lip service to the MAC-TOO. However, if you read the article closely, you'll see that the MAC-TOO is currently nothing but potential, while people are actually doing things with the Amiga. And I'm not just saying that because my name was in the article... _-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_ Leo L. Schwab -- The Guy in The Cape ihnp4!pacbell -\ \_ -_ Recumbent Bikes: dual ---> !{well,unicom}!ewhac O----^o The Only Way To Fly. hplabs / (pronounced "AE-wack") "Hmm, you're right. Air is made up of suspended meat loaf." -- Josh Siegel