[comp.sys.amiga] The Amiga is loosing ground to

hummel@m.cs.uiuc.edu (08/16/88)

Written  7:58 pm  Aug 14, 1988 by edc@aeras.UUCP in comp.sys.amiga:
> By the way? anybody got sales figures for Word Perfect on the Amiga?
> I'll bet they suck.  Can somebody name a major applications product that
> is selling well on Amiga?  Face it, Hackers buy Amigas. POOR hackers who
> can't afford Macs.  A "Hobbyist's" computer can't expect to compete with
> business machines.  That happens only once in a lifetime.  That was Apple.
End of excerpt.

Martketing-types from C-A and Wordperfect Corp. have gleefully pointed
out on a number of occasions that the 1+ years of development costs on
Amiga Wordperfect wer recouped in just one week of sales.  The rumor
mills are saying that this fact has not gone unnoticed by other
heavyweights such as Microsoft and Ashton-Tate.  Take this as you
will, but if it says anything, it is that there is a large market for
professional products on the Amiga.

On the matter of hobbyist machines not doing well in business, you
should qualify that with some measure of scale.  VisiCalc on the Apple II
CREATED the small-business computer market.  Commodore has traditionally
competed relatively well in this market as well.  HOWEVER, the real market
I think you are referring to is the professional market.  Here, Commodore
is apparently focusing along vertical lines where the Amiga has advantages,
for the time being: video, music, and color art/publishing.

The distinction here has been illustrated many times over, as has the
fatality of Commodore's present stance.  The Apple II was lost forever
to the professional market not because it couldn't be upgraded to the
latest performance standards (it COULD: remember the Mill?  The DTACK grounded
board?  6502B/C enhancements?).  But the IBM PC had an arguably more powerful
architecture and "easily" portable software from the CP/M world.  The
Amiga itself has been stealing the video market from the too-vertical
character generators, chroma-keys, etc.  But unless the Amiga establishes
itself more quickly as a horizontal-market power hitter, it in turn will be 
vanquished by the 386's and the Mac II right in it's home field.

Unless Commodore brings out answers to the Amiga's deficiencies real soon,
the tables will turn and the Amiga will be locked out of all but the home
and small business markets forever.  Basically, what you'll have is another
C-64.  I'm sure this isn't bad news to some, but I for one will be rather
pissed at having seen all of the Amiga's potential squandered.

				< Lionel

----------

Lionel Hummel					404 W. High St., #6
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Dept. of Computer Science			(W)  (217)333-7408
University of Illinois, Urbana-Champaign

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