[comp.sys.amiga] Advertising and Dealers

peter@sugar.uu.net (Peter da Silva) (11/11/88)

In article <2030118@hpcilzb.HP.COM>, daves@hpcilzb.HP.COM (Dave Scroggins) writes:
> I AM saying the dealers of [the MAC and the IBM] machines have the knowlege
> to SELL them better.

I don't believe this. The only dealers I have found that have been competant
to sell any computer have been little hole-in-the-wall places run for the love
of it as much as for the money. And people in places like this have always been
competant to sell whatever machine it is they're offering.

Most dealers have at most one competant person there, and he's not on the sales
floor... he's in the back fixing machines and answering the salesthing's
questions. Customers are invariably faced with car-salesthing-clones. If
they're not sold on the machine before they enter the store, they might be
sold on it by the machine itself.

The most the salesthings can do is fast-talk them into buying a machine they
don't want, and only as a last resort. This will usually be the machine that
gives the salesthing the biggest commission.

I haven't yet seen an advertisement that tells anyone what's really so exciting
about the Amiga...

(fantasy mode)

	"Multitasking, the new buzzword...

	"You can multitask on the Macintosh with Multifinder... but you have to
	 buy an extra couple of MEG of RAM to do it. And some software doesn't
	 work with it.

(Mac-II: user clicks on an application and bomb-screen comes up)

	"You can save a little and buy an IBM clone. IBM is promising you that
	 one day real soon now you'll have effective multitasking... if you buy
	 and extra four MEG or so of RAM to do it. Some software still needs
	 to take over the machine.

(IBM-PC running Windows: user clicks on Lotus and the pretty screen goes away)

	"This man bought an Amiga 500. It costs about the same as an IBM clone,
	 for a system with just one MEG of RAM. He's running a paint program
	 and a spreadsheet and talking to his brother-in-law in Ohio on a
	 terminal program and printing his resume and..."

(Amiga: pull down the screens as you name them, leaving them slightly
overlapped and obviously running)

	"Only the Amiga" (too bad they can't use: "Amiga, computers that
	 make sense").
-- 
		    Peter da Silva  `-_-'  peter@sugar.uu.net
		     Have you hugged  U  your wolf today?

	      Disclaimer: My typos are my own damn business.