[comp.sys.amiga] CBM prospects for 1989

papa@pollux.usc.edu (Marco Papa) (11/22/88)

Commodore seems to be every week in more prominence in Computer & Software
News (The VAR major newsmagazine).  This week on page 3 is featured an
article entitled " Commodore's 1989: Eyes 50% increase".  Excerpting just
a little:

"Commodore, which boosted its dealer base by 50 percent over the last 
year, plans to increasde the total to another 50% in 1989.

By the end of 1989, Commodore President Max Toy plans to increase the 
number of dealers, carrying both its Amiga and MS-DOS machines, to the
1800-2000 range. Commodore's base is now about 1200 dealers, up from 
800 a year earlier."

The vendor [CBM] will train, instruct, and support dealers in three primary
markets: desktop video, personal workstations, and computer-assisted 
design, Toy said. Other markets include the professional and semi-professional
musician, broadcast video and in-house video production shops.
....
More than 600 dealers attended a meeting at COMDEX to find out about the
"new Commodore", said Chad Hill, president of Hill Communications.  About
327 dealers responded to surveys during the last three months. Most "had
positive things to say about how Commodore has progressed in the past
year" according to Hill. Overall, the results showed a strong  improvement
in Commodore's rating from its dealers, compared to results of a 
January survey.

Commodore attributes the shift to better advertising and promotional programs,
such as the COmmodore trade-in and rebate programs, the new VCR promotion,
and Cable TV and comsumer newspaper advertising".

Enjoy.

-- Marco Papa 'Doc'
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elg@killer.DALLAS.TX.US (Eric Green) (11/23/88)

In message <13596@oberon.USC.EDU>, papa@pollux.usc.edu (Marco Papa) says:
[quotes from VAR organ:'

>327 dealers responded to surveys during the last three months. Most "had
>positive things to say about how Commodore has progressed in the past
>year" according to Hill. Overall, the results showed a strong  improvement
>in Commodore's rating from its dealers, compared to results of a 
>January survey.
>
>Commodore attributes the shift to better advertising and promotional programs,
>such as the COmmodore trade-in and rebate programs, the new VCR promotion,
>and Cable TV and comsumer newspaper advertising".

According to my local dealer, Commodore has turned 180 degrees around
on the point of dealer support... heck, they even sent him a dealer
newsletter! He used to carry IBM clones by Amstrad and others, but now
the only clones in his shop are Commodore... "I get the feeling
they're listening, when I call them", he sez.

About the latest promo: I don't know about the VCR (it looks REAL
cheap!). But one thing to keep in mind about the VCR -- you can hook
its output to the composite input of your monitor, giving you
basically a FREE TV TUNER so that you can watch MTV videos between
making them ;-). Not to mention that the software package thing is
really useful... Textcraft isn't exactly Wordperfect, but it's
certainly adequate to do letters 'n stuff (unlike Notepad which is
TOTALLY useless... not to mention BUGGY).

--
Eric Lee Green    ..!{ames,decwrl,mit-eddie,osu-cis}!killer!elg
          Snail Mail P.O. Box 92191 Lafayette, LA 70509