[comp.sys.amiga] Mahaffey, Vice-Pres. Marketing

phil@ingr.com (Phil Johnson) (08/09/89)

The July 17 issue of Federal Computer Week had an article on C. Lloyd
Mahaffey, Commodore's new vice-president of Marketing.  Mahaffey is quoted
"Give me six months"; "By the first of the calendar year you'll see Commodore
in the federal market with some impressive products."  The article continues
by saying that Commodore will seek GSA schedule sales as well as deals with
system integrators.  In addition to creating a federal group Mahaffey will
focus heavily on selling to higher education and business.

Mahaffey is further quoted: "When I took a close look at the Amiga I couldn't
believe it.  The machine has full multitasking, Motorola Inc. 68000 processor
and icons.  What it doesn't have is marketing and breadth of applications.
The product has never been positioned right and the company never evangelized 
the software developers"

Mahaffey is responsible for Apple's high profile in the federal sector, so
has the credentials to put the Amiga into the largest computer market in the
world.  Also It seems that Mr. Mahaffey was given SIGNIFICANT perks to lure
him to Commodore.  This could translate into corporate longeviety.

This is the most positive step I have seen in Commodore's management in 
several years.  For those of you who aren't familiar with what the federal
sector provides, just look at the $280 million purchase of AT clones by the
military under a single contract (Desktop II).  This was 350,000 Zenith Z-248
boxes.  The federal involvment also will insure that Amiga UNIX will move 
toward POSIX, which is a requirement in most DOD procuements.

Everyone keep their fingers crossed --- our time may have really come.
 
-- 
Philip E. Johnson                    UUCP:  usenet!ingr!b3!sys_7a!phil
MY words,                           VOICE:  (205) 772-2497
MY opinion!