papa@pollux.usc.edu (Marco Papa) (09/09/89)
From the September 4th issue of PC-WEEK (my comments in []): "COMMODORE RESELLERS TO HELP BOOST U.S. SALES Commodore International Ltd. is looking toward national franchised resellers to help boost U.S. sales of its Amiga and DOS-based PC lines. With $750 million of the Bahamas-based firm nearly $1 billion sales coming from overseas, its US subsidiary, Commodore Business Machines Inc., is looking for more sales to US corporations. Harry Copperman, president of the US subsidiary in West Chester, Pa., said his company is close to signing the deal with a national reseller and a regional chain but would not name them [the national reseller has been named on BIX, and I'm being told that the latest SEARS catalog includes the Amiga 500]. He does not intend to stop at two additional resellers, saying that 2,000 are needed for Commodore to be adequately represented nationwide. The Computer Factory, of Elmsford, NY, recently picked up the Commodore line to replace the Leading Edge Products Inc. computers that it used to carry and is now Commodore largest chain-store reseller. The push to gain more shelf space is just part of a larger plan that Copperman has laid out. This fall the company will launch a TV and print media advertising campaign for the Amiga line that will cost as much as $15 million [It is confirmed that George Lucas has done these ads. A short script describing the ad has been published on BIX, but I'll refrain from posting it, not to spoil the surprise. Entertaintment Tonight will cover the making of the ads during an entire week in October. Stay tuned]. That will be followed by a campaign next year to boost the company's image among computer users" -- end of quote Enjoy. -- Marco Papa 'Doc' -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= uucp:...!pollux!papa BIX:papa ARPAnet:pollux!papa@oberon.usc.edu "There's Alpha, Beta, Gamma, Diga and Caligari!" -- Rick Unland -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=