[comp.sys.amiga] Amiga Ads In USA Today

detert@lognet2.af.mil (CMS David K. Detert) (10/14/89)

You'll prpbably think this is a waste of bandwidth and place me at the
top of Kent's list, but there are probably those that might be
interested and don't read USA Today, Money section.

Anyway, I saw this in today's (no pun intended) issue, reprinted
without permission:

QUOTE:

A BYTE OF FAME:  I*M Corp. had the cast of M*A*S*H.  Commodore
Business Machines Inc. has its own galaxy of stars.

A new TV ad for Commodore's AMIGA line of personal computers presents
an eclectic mix of celebrities.  Among them:  formaer House Speaker
Thomas 'Tip' O'Neill; singers Little Richard and the Pointer Sisters;
songwriter Burt Bacharach; astronauts Buzz Aldrin, Scott Carpenter and
Gordon Cooper; and manager Tommy Lasorda of the Los Angeles Dodgers.

The ad shows the celebs visiting a youngster named Stevie.  They ask
him to use his Amiga to help them with various problems.  In two other
TV ads, Stevie appears sans stars.

Print ads showcase professionals who use Amiga in their work -- along
with average people who also are Amiga users.  Among the pros: 
guitarist B. B. King.

The TV and print ads unveil a new slogan:  'Amiga.  The computer for
the creative mind.'  They are by the Messner Vetere Berger Carey
Schmetterer agency.

The ads begin appearing Monday and will run through the Christmas
shopping season.

It would take a computer to keep track of the endorsements racked up
by Amiga's stars.  O'Neiil appears in ads for other marketers,
including American Express and the Trump Shuttle.  Lasorda pitches
antacids and diet aids.  The Pointers have warbled for Diet Coke.

UNQUOTE:

The usuals disclaimers apply, etc.  I trust we will get plenty of air
time and maybe even sell those 100,000 units supposedly needed to gain
acceptance of our favorite computer by some of the so-called biggies
on the industry.  I was impressed just by the above announcement.
Cheers, Dave

CMSgt David K Detert, USAF     MILNet:  detert@lognet2.af.mil