davidc@pyr.gatech.EDU (David Carter) (10/20/89)
Don't expect to see "the making of the Amiga commercial" segment on Entertainment Tonight. At least, that's the impression I was given at a meeting held by the Atlanta Commodore office for the local Amy dealers (to which I and another officer from the Amiga Atlanta user were nicely invited). The purpose of the meeting was to give an overview of the the advertising campaign and tell the dealers about the materials available to them. But afterwards, discussion about the ET segment came up. It seems that the legal contracts that the celebrities signed did not allow for additional showings over the planned airings of the commercials themselves, so it looks very unlikely that Commodore will be able to allow ET to air the segment. It is for similar reasons that only the two commercials that do not have celebrities (out of four different versions total) will be made available to dealers who wish to make their own arrangements with local TV stations. The reason dealers might want to make their own arrangements is because Commodore has only purchased time in the top 18 TV markets. They have bought the time from the local stations. However the slots include ones during network programming (e.g. Monday Night Football, and the world series). This is why some people saw it last Monday (10/16) and others did not. And of those who did, some saw it at different times. The dealers were also given copies of radio spots that tie in to the TV and print ads. So this is another option for dealers not covered by the TV ads. I have a copy of the "schedule" for the ads in the Atlanta area. It shows that the spots will be aired a total of 137 times between 10/16 and 12/24 among 6 stations here. It does =not= pin down ads to the exact minute. In most cases, it doesn't even pin them to a particular day! Example: A 60 second spot will be/has been aired here 1 time during this week during the show "USA Tonight" (M-F 10:30-11:00pm) on channel 46. So that's 5 possible half hours the one shot could happen, left up to the station to decide when. Some of the entries actually do narrow it down a little better, like to a particular night during a 2-hour movie. And no, I will not post the list; it's a =lot= of typing. I'm not even sure I'm allowed to. But I hope this ends the discussion about "I saw it" / "I didn't." David Carter davidc&pyr.gatech.edu