rlcarr@athena.mit.edu (Rich Carreiro) (10/24/89)
Here's some mail I got re: the ads: To: rlcarr@ATHENA.MIT.EDU In-Reply-To: the Wizard of Speed and Time's message of Tue, 17 Oct 89 17:47:27 EDT <8910172147.AA11724@W20-575-98.MIT.EDU> Subject: Ads From: Michael A. Patton <MAP@LCS.MIT.EDU> Sender: map@GAAK.LCS.MIT.EDU Well, the BCS Amiga meeting on Tuesday showed several ads. I saw one of them on broadcast TV 3 times that night. The new president of Commodore US gave a talk on what he's doing to get things going and it sounds GREAT. All the TV ads are based around this kid in suburbia (they all open with a quick sequence to his home) who uses an Amiga and what he can do. There is a 60 second spot with lots of celebrities (3 astronauts, Pointer Sisters, Bacharach, Little Richard, Tip O'Neil, Tommy Lasorda, more [since I'm not up on all these areas, excuse me if I got some of the names wrong]) consulting him about various things. He's printing out (and playing) music scores, running baseball simulations, graphics animations with a space station, etc. There are also two 30 second spots on slightly different aspects. One shows him breaking in on an awards show and showing himself receiving the award, this is piped into the girl-next-doors set. It's pretty funny, and they REALLY did it with the Amiga on the set! The second shows him doing some graphics of his house and animating it off the ground and his actual house gets lifted, it's a bit far out but is intended as a mood type of thing. There is also a 30 second spot which is a cut down of the 60 second (but watch carefully, some of the lines are different, they're actually two completely seperate edits from the same shooting run). They all end with the same tag line which I can't quite remember. As to seeing them only in some places, the report at the meeting was that Commodore had researched the markets they could support the best and are starting a saturation campaign in those areas now. Apparently Boston has one of the best Amiga dealer networks around so we got the first group. They will probably be playing them wider as Christmas approaches. They are also targeting MTV (the awards show one will be a hit there I predict, and all the music types in the biggy will probably play well) which I don't get so I can't report. These initial TV ads are all consumer oriented, but intended to play up the professional abilities. They are apparently working on more business oriented ads (and education, he said Jan-Feb was the big education commitment time) for after Christmas. Copperman seemed to be very up on educational discounts and promotions, maybe we'll finally see Amigas in the MIT MCC! They are also going to have a bunch of full page ads in the next couple of weeks in Time, Newsweek, etc. The report is two facing pages, one full of "professional" things, one "consumer". They're supposed to point out that one machine really CAN do both. -Mike Patton P.S. The commercials are done by Lucasfilm! Amigas were used both for all the Amiga stuff seen on the screen and in camera control and post production. Apparently Lucasfilm has gone for Amigas in a BIG way. -- Rich Carreiro - Most Biased New England Patriots Fan Play Grogan! ARPA: rlcarr@space.mit.edu Bury Berry! UUCP: ...!mit-eddie!space.mit.edu!rlcarr Trade Eason! BITNET: rlcarr%space.mit.edu@MITVMA Can Kiam!
unland@cbmvax.UUCP (Rick Unland - Regional Support) (10/25/89)
In article <15336@bloom-beacon.MIT.EDU> rlcarr@space.mit.edu (Rich Carreiro) writes:
$Here's some mail I got re: the ads:
$
$To: rlcarr@ATHENA.MIT.EDU
$In-Reply-To: the Wizard of Speed and Time's message of Tue, 17 Oct 89 17:47:27 EDT <8910172147.AA11724@W20-575-98.MIT.EDU>
$Subject: Ads
$From: Michael A. Patton <MAP@LCS.MIT.EDU>
$Sender: map@GAAK.LCS.MIT.EDU
$
$
$ -Mike Patton
$
$P.S. The commercials are done by Lucasfilm! Amigas were used both
$for all the Amiga stuff seen on the screen and in camera control and
$post production. Apparently Lucasfilm has gone for Amigas in a BIG
$way.
Actually the Amiga's were not used for "Camera Control" per say. The
amigas were genlocked to an S-VHS Video camera that was recieving a black-
burst signal from a synch-generator tha was also timing the 35mm motion
picture camera. The Amiga was genlocked using the Digital Creation's
A2000s S-VHS genlock and the software provided by digital Creations was
what allowed us to change the phase (or color) of the video signal in real time
so that we could color correct the output to match the color temperture
of the film camera. As far as the post production goes we used an amiga
to display the opening graphic for the girl next door spot and took it too
1" tape this was then edited into the master. A farouja encoder was used
between the Amiga and the 1" machine. All video was edited on 1" tape.
Rick Unland
$--
$Rich Carreiro - Most Biased New England Patriots Fan Play Grogan!
$ARPA: rlcarr@space.mit.edu Bury Berry!
$UUCP: ...!mit-eddie!space.mit.edu!rlcarr Trade Eason!
$BITNET: rlcarr%space.mit.edu@MITVMA Can Kiam!
--
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* "I thought they said the Commodore could stand up to anything!" *
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