consp11@bingvaxu.cc.binghamton.edu (Optimist Prime) (10/17/89)
I watched the telecast of Monday Night Football last night, from start to finish, and I have a question: What happened to the advertisements that C-A was supposed to have on during the game? I saw plenty of (bad) OS/2 and PS/2 advertisements, but wasn't C-A supposed to be a sponsor starting last night? What's the deal? +-------///---------------------------------------------------------\\\-------+ | /// Brett Kessler \\\ | | /// ============= \\\ | | \\\/// E-Mail to: consp11@bingvaxu.cc.binghamton.edu \\\/// | | \XX/ and to: consp11@bingvaxa.BITNET \XX/ | +-----------------------------------------------------------------------------+
nsw@cbnewsm.ATT.COM (Neil Weinstock) (10/17/89)
In article <2523@bingvaxu.cc.binghamton.edu> consp11@bingvaxu.cc.binghamton.edu (Optimist Prime) writes: >I watched the telecast of Monday Night Football last night, from start >to finish, and I have a question: At least you saw a good football game (at the end, anyway). > > What happened to the advertisements that C-A was supposed to > have on during the game? I saw plenty of (bad) OS/2 and ^^^ > PS/2 advertisements, but wasn't C-A supposed to be a sponsor > starting last night? "You can do things with Microchannel That other computers just can't handle" Ack. Phthth. And it doesn't even rhyme. ________________ __________________ ____________________________ //// \\// \\// \\\\ \\\\ Neil Weinstock //\\ att!cord!nsw or //\\ "Oh dear, now I shall have //// //// AT&T Bell Labs \\// nsw@cord.att.com \\// to create more Martians." \\\\ \\\\________________//\\__________________//\\____________________________////
jimm@amiga.UUCP (Jim Mackraz) (10/17/89)
In article <2523@bingvaxu.cc.binghamton.edu> consp11@bingvaxu.cc.binghamton.edu (Optimist Prime) writes:
)I watched the telecast of Monday Night Football last night, from start
)to finish, and I have a question:
)
) What happened to the advertisements that C-A was supposed to
) have on during the game? I saw plenty of (bad) OS/2 and
) PS/2 advertisements, but wasn't C-A supposed to be a sponsor
) starting last night?
)
)What's the deal?
I saw the long ad (60 secs) named "What's a Mother to Do?" with
the Pointer Sisters, astronauts, et al during halftime.
The ads are being shown through the stations (the "spot market") not
as network feeds. The schedule, therefore, will vary from town to town.
Keep looking. They have this real compelling music you'll learn to notice.
And keep an eye out for some very nice print ads: they are much
more satisfying than the TV ones, imho.
jimm
--
Jim Mackraz, I and I Computing "... the signs are very ominous,
{cbmvax,well,oliveb}!amiga!jimm and a chill wind blows."
- Justice Blackmun
Opinions are my own. Comments are not to be taken as Commodore official policy.33014-18@sjsumcs.sjsu.edu (Eduardo Horvath) (10/18/89)
In article <2523@bingvaxu.cc.binghamton.edu> consp11@bingvaxu.cc.binghamton.edu (Optimist Prime) writes: >I watched the telecast of Monday Night Football last night, from start >to finish, and I have a question: > > What happened to the advertisements that C-A was supposed to > have on during the game? I saw plenty of (bad) OS/2 and > PS/2 advertisements, but wasn't C-A supposed to be a sponsor > starting last night? > >What's the deal? > >| /// Brett Kessler \\\ | >| \\\/// E-Mail to: consp11@bingvaxu.cc.binghamton.edu \\\/// | >| \XX/ and to: consp11@bingvaxa.BITNET \XX/ | I saw it, and I was'nt even watching football. It was the first or second commercial during half time. It was really impressive. I heard about the plot from previous postings, and it sounded pretty silly, but the real commercial was very well done. =============================================================================== x = MEN AT WORK x X X x Try: 33014-18@sjsumcs.SJSU.EDU = x X X X x = This space x X X x Eduardo Horvath = is x = UNDER = CONSTRUCTION ^Doesn't look much like Boing!, does it? = ===============================================================================
giao@infmx.UUCP (Giao Tien Vu) (10/18/89)
In article <2523@bingvaxu.cc.binghamton.edu> consp11@bingvaxu.cc.binghamton.edu (Optimist Prime) writes: > > What happened to the advertisements that C-A was supposed to > have on during the game? I saw plenty of (bad) OS/2 and > PS/2 advertisements, but wasn't C-A supposed to be a sponsor > starting last night? > I did see an Amiga commercial on TV yesterday (Monday) after the game. It shows a boy doing something with the house using the Amiga. The last screen shows the Amiga 500 displaying a rotating Earth and voice over: 'Computer for Creative Mind'. For a moment, I thought it was a commercial for the Apple II GS but realized that it was the Amiga when I saw the machine. Not bad, expensive looking, definitely better than the commercial we saw 2 years ago (remember the Amiga in the mist?). But I expect more from George Lucas. Let's hope for the best. Giao
lbl@cbnewsl.ATT.COM (leslie.b.locklear) (10/18/89)
In article <5601@cbnewsm.ATT.COM>, nsw@cbnewsm.ATT.COM (Neil Weinstock) writes: > In article <2523@bingvaxu.cc.binghamton.edu> consp11@bingvaxu.cc.binghamton.edu (Optimist Prime) writes: > >I watched the telecast of Monday Night Football last night, from start > >to finish, and I have a question: > > At least you saw a good football game (at the end, anyway). > I saw one of the ads just before halftime. It featured a kid named Stevie up in his room getting all sorts of famous visitors who he was helping with his Amiga 500. Of course, Stevie's parents are extremely surprised each time one them shows up at the door. There were 3 of the Apollo astronauts, the Pointer Sisters (interesting because their keyboard players hype Atari), Tip O'Neil, and others whose names I can't remember right now. There were several nifty screen shots of the Amiga doing Great Things, but the commercial left me distinctly unimpressed. The theme of the commercial was that the Amiga is the computer for creative people, but the viewer was left with the impression that Stevie was the only person in the commercial creative enough to use it! Sigh, I guess it's better than nothing... Barry Locklear
rlcarr@athena.mit.edu (Rich Carreiro) (10/18/89)
In article <2523@bingvaxu.cc.binghamton.edu> consp11@bingvaxu.cc.binghamton.edu (Optimist Prime) writes:
]I watched the telecast of Monday Night Football last night, from start
]to finish, and I have a question:
] What happened to the advertisements that C-A was supposed to
] have on during the game? I saw plenty of (bad) OS/2 and
] PS/2 advertisements, but wasn't C-A supposed to be a sponsor
] starting last night?
]What's the deal?
I saw an ad on CBS, between Teddy Z and Designing Women (I think).
You had a huge bunch of celbrities, including Ed Mc..., er Tip O'Neil
(sorry, but they're both fat old men who have sold out to doing ads --
how should I be able to tell them apart?).
They should've had it on during Murphy Brown, but that's getting over to
rec.arts.tv.....
Rich Carreiro - Most Biased New England Patriots Fan Play Grogan!
ARPA: rlcarr@athena.mit.edu Bury Berry!
UUCP: ...!mit-eddie!mit-athena!rlcarr Trade Eason!
BITNET: rlcarr@athena.mit.edu Can Kiam!pawn@wpi.wpi.edu (Kevin Goroway) (10/18/89)
In article <5601@cbnewsm.ATT.COM> nsw@cbnewsm.ATT.COM (Neil Weinstock) writes: >In article <2523@bingvaxu.cc.binghamton.edu> consp11@bingvaxu.cc.binghamton.edu (Optimist Prime) writes: >>I watched the telecast of Monday Night Football last night, from start >>to finish, and I have a question: >> >> What happened to the advertisements that C-A was supposed to >> have on during the game? I saw the commercial. It was on at the very end of half time...house floating up and neat stuff like that. I don't think they showed the actual computer enough though... -- +=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+= | Worcester Polytechnic Institute | "It happens sometimes, people just | | Pawn@wpi.wpi.edu Pawn@wpi.bitnet | explode, natural causes."-Repo Man | +=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=
unhd (Jason W Nyberg) (10/18/89)
There was an ad, at halftime. Pretty earth shaking...
chip@cbnewsm.ATT.COM (Chip Christ) (10/18/89)
I actually saw an Amiga commercial, although not on ET or Monday Night Football. After being disappointed (once again) by ET, I started flipping channels to find something worthy ;-) to watch until MNF. Behold, WCBS (NY) had what I instantly recognized from all the advance poop as (one of?) the new Amiga commercial(s), complete with a dozen celebraties. Unless I missed something in the beginning, I was disappointed-- it showed zilch about the machine. Too much glitz/hype and not enough substance. Oh, well, maybe that's how you sell computers these days. The new slogan is clever, however; "Amiga-- the computer for the creative mind". Chip
ead@cbnewsd.ATT.COM (eric.a.duesing) (10/18/89)
I also saw an ad, on FOX, during Alien Nation. It was the one where the kid elevates his house with an Amiga. Pretty dull. I personally think this ad shows nothing about what the Amiga can really do. But heh, they say the average person should see Amiga ads at least 20 times, so I guess I've got lots of time to grow attached to it 8-]. Eric A. Duesing ...!att!cbnewsd!ead
R38@PSUVM.BITNET (10/19/89)
In article <2327@cbnewsl.ATT.COM>, lbl@cbnewsl.ATT.COM (leslie.b.locklear) says: >There were several nifty screen shots of the Amiga doing Great Things, but >the commercial left me distinctly unimpressed. The theme of the commercial >was that the Amiga is the computer for creative people, but the viewer was >left with the impression that Stevie was the only person in the commercial >creative enough to use it! > >Sigh, I guess it's better than nothing... :::::::::::::::::::::::::::::::::::::::: >Barry Locklear True, but I think (I *KNOW*) Commodore deserves MUCH MUCH better!! I wish I had $xx million dollars so that I could help promote this AMAZINGLY powerful and versatile machine... Marc Rifkin ... R38@PSUVM (814) 867-4837
stewartw@warpdrive.UUCP (Stewart Winter) (10/20/89)
In article <5612@cbnewsm.ATT.COM> chip@cbnewsm.ATT.COM (Chip Christ) writes: >complete with a dozen celebraties. Unless I missed something in >the beginning, I was disappointed-- it showed zilch about the machine. >Too much glitz/hype and not enough substance. Oh, well, maybe that's >how you sell computers these days. The new slogan is clever, however; That's how you sell everything. It matters not that when the commercial is over that you can't remember how many hardware sprites it has. What matters is that if you were about to buy a computer that you would ask about it when you went in the store. The primary goal of a commercial is to create positive mindshare ... get the potential customer thinking about your product ... remember it's name. Now do you think the commercial did that? Stewart -- Stewart Winter Cognos Incorporated S-mail: P.O. Box 9707 VOICE: (613) 738-1338 x3830 FAX: (613) 738-0002 3755 Riverside Drive UUCP: uunet!cognos!stewartw Ottawa, Ontario "The bird for the day is .... parrotlet." CANADA K1G 3Z4
swan@jolnet.ORPK.IL.US (Joel Swan) (10/20/89)
In article <2441@cbnewsd.ATT.COM> ead@cbnewsd.ATT.COM (eric.a.duesing) writes:
:
:I also saw an ad, on FOX, during Alien Nation. It was the one where
:the kid elevates his house with an Amiga. Pretty dull. I personally
:think this ad shows nothing about what the Amiga can really do.
I felt this way at first, but then we need to realize that most viewers
watching their Sit-in-front-of-the-tube-and-be-entertained program can't
quickly be convined of their need for multi-windowing, multi-screen multitasking
in :60 and that CBM is trying to initially create "feeling" and general
awareness of the product. This is where TV can have its strengths; to
create feelings and awareness. Hopefully the print ads will take over to
do the heavy convincing, showing off the power and intelligence.
Still, I've seen some awful convincing MAC ads on TV. remember the two
bosses looking at the neat-o graphics in a yuppy's business report? It
created a REAL reason to buy the thing ("look at what it can do for your
career!") instead of a "soft and fluffy" attitude about the computer.
Or the AT&T commercials showing a young upstart in the company telling an old
fart that "maybe it's time someone broke out of the mold" or something
similar. These created a strong feeling for the products.... by people over
15 years of age!
Joel Swan
:
:But heh, they say the average person should see Amiga ads at least 20
:times, so I guess I've got lots of time to grow attached to it 8-].
:
:
: Eric A. Duesing
: ...!att!cbnewsd!ead
: portuesi@tweezers.esd.sgi.com (Michael Portuesi) (10/20/89)
>>>>> On 18 Oct 89 01:34:53 GMT, chip@cbnewsm.ATT.COM (Chip Christ) said:
chip> I actually saw an Amiga commercial, although not on ET or Monday
chip> Night Football.
[...]
chip> Unless I missed something in
chip> the beginning, I was disappointed-- it showed zilch about the machine.
chip> Too much glitz/hype and not enough substance. Oh, well, maybe that's
chip> how you sell computers these days.
It's how you sell anything these days. The point of marketing these
days is to create a perceived need for the product in the mind of the
user. It doesn't matter that it's done with glitz and hype instead of
discussion about multitasking and DMA channels.
Apple has been selling their computers with glitz and hype for a long
time now; I don't see what's wrong with CBM doing the same.
Hopefully, if I keep watching TV I may actually see one of these
commercials...
--M
--
__
\/ Michael Portuesi Silicon Graphics Computer Systems, Inc.
portuesi@SGI.COMliberato@drivax.UUCP (Jimmy Liberato) (10/23/89)
stewartw@warpdrive.UUCP (Stewart Winter) writes: >... What matters is that if you were about to buy a computer that you >would ask about it when you went in the store. The primary goal of >a commercial is to create positive mindshare ... get the potential customer >thinking about your product ... remember it's name. > Now do you think the commercial did that? Yes. My nephew (the type of customer to which the campaign is address) is crazy about the ads. He already has a 500 though. Your point about name recognition is interesting and brings up what may be a fatal bottleneck. There are perhaps two dozen computer dealers local to me but I would have to drive 150 miles round trip to find an Amiga dealer. Maybe everyone should call 5 or so dealers in their area that are not Amiga dealers and ask if they have that new Amiga computer that you just saw on television. :-) :-) By the way, is the A500 in any of the mass market chains (Sears, Toy-R-Us, etc.) as I had heard earlier? But I guess we have all seen the situation of multi-computer dealers where the Amiga is sitting in the corner collecting dust for lack of any knowledgeable salespeople so just getting it in the showroom may not be enough. Hey, Commodore stock is at about $8.00 now. Any takers...... -- Jimmy Liberato ...!amdahl!drivax!liberato
timg@cbmtor.UUCP (Tim Grantham ) (10/27/89)
You know, it worth remembering that this particular series of ads is NOT aimed at the business/professional user. THAT campaign is to be launched in January. Tim.